 about making authentic and simple videos and just want to tell you a little bit about it so first of all why is it important to make videos now you probably have heard other people say well it's a really great marketing medium to connect with your potential clients and of course I completely agree with that just about all of my clients told me that they watched my videos before the deciding to work with me meaning my videos were an important part of their decision to see whether or not I was going to be the right coach for them so yes making videos is a very impactful way to connect with potential clients and to really see if your energy signature is a good match for theirs there's no better way except through in person of course if you can be with someone in person that's great but besides in person video is the way to test out your energy signature with somebody else and with video you are doing that kind of testing with thousands or millions of people at the same time and so basically your ideal clients and your kindred spirits will naturally find their way to you through that energy signature match through video so yes video of course is an awesome channel for connecting with potential clients but let me spend the we're back here there was a little bit of an internet issue so I'm going to tell you about something most people don't say about videos video is actually a remarkable tool for building self-confidence and authentic expression and finding your calling why is that let me explain is there a more authentic way to communicate online except through video especially live video no there isn't right because you could of course write things you can write articles you could be authentic and you're writing but writing of course there's lots of editing involved usually you could of course make pre-recorded videos and do a lot of editing but with all that editing it's not really your authentic presence anymore sure your authentic style might be in there but live video well it's like being in person with someone and being able to share from the heart in real time with your real expressions without editing right so when you practice sharing from the heart a message that's meaningful for you you are using your real voice your real voice when you share meaningful experiences and do it in a live format you're sharing your that's an opportunity to share your heart right and when you practice doing that again and again and again it's it's just the most remarkable way of building your self-confidence because you realize wait a second I am able to speak my truth and to do it in public right and not only that people at least a few people seem to be connecting with that because they watch the video maybe they even liked it if you're you know as you build a bigger audience you'll get more likes and comments but in the beginning don't worry about that just the fact that someone watched your video means that they took the time to watch it means that they resonate in some way with your authentic presence so the consistency of showing up on live video is one of it's my favorite way of building self-confidence I recommend that to you highly and I also said that video doing authentic simple videos is also a great tool for finding your calling why is that because what is your calling what is your purpose in life now let's not go into the bigger purpose like for all of life but let's just say your your career purpose the purpose in for your work your business what you're meant and called to do in your work is the intersection between your authentic expression and what the market wants from you that's your calling the intersection between your authentic expression and what the market wants from you and through live video you get to be practicing your authentic expression again and again and again and then noticing with the metrics which of your live videos have got the most market response and the more you study that intersection the more you discover your calling meaning oh wow people really find it impactful when I talk about this particular aspect of my life experience or talk about this particular topic and talk about in this particular way wow or you also know that when I talk about this topic it doesn't resonate as much with people or when I talk about this my experience in this way it doesn't resonate as much but this way and this topic really resonates with people let me do more of that because that is your calling so if this sounds important for you as an experience to have I encourage you to check out my upcoming course it's called authentic video creation and we talk about mostly about making live videos and doing it on a consistent basis and how do you show up naturally and confidently on camera we'll talk we'll do many exercises to help you show up in that way and also the students of the course will have a private facebook group where you get to experiment on video whether it's live video or pre-recorded you'll share your videos as many as you want into this private facebook group and get some mutual support there with other students so if this sounds interesting go check out it's on my website and go under workshops and it's authentic video creation as of when I'm making this I'm going to be teaching it live soon but even if you watch this video years later the the course will be available for you to watch as a pre-recorded and the faith the private facebook group will still be available for you to experiment and get some mutual support and feedback also when you join the course you get access to live group Q&A calls with me whenever you buy this into the future you'll still get two live Q&A's with me where you can come and get my feedback if you want on how you're making your videos so I hope this is inspiring for you or interesting and perhaps I'll see you in the course thanks so much for joining me