 It's truly an honor to invite on stage Mr. T. Koshy CEO and DC I'll request all of you to kindly join me in welcoming the gentleman on the tires with a humongous round of laws Good afternoon, and thank you to all of you for giving me this opportunity to be here and do some Pitching to all of you about this new initiative that we are doing as open network for digital commerce. I'm sure most of you who are having very Major involvement in the field of commerce and especially in the field of digital commerce would have already Come across this word open network digital commerce and some of you may be aware a little bit about us because we are also a startup just few months old and And a startup that has never been attempted anywhere in the world as a very unique initiative happening in India So I'm not going to Explain in detail how on DC work. I'm you know in a short time. I think it'll be terribly boring for you And if anybody of you are not so familiar with how it works, I will request that you just log into on dc.org There's a nice eight minutes video. I mean it won't take too much of time To sort of nicely explain what we are attempting So what I'll do in the next ten minutes is to sort of throw out some ideas to you as the entrepreneur especially who are taking very Exciting positions in the digital world By establishing your own channel for the direct consumer access Today if you look at the world of digital I mean digital commerce These are mostly the domain of wall gardens There are few large end up anywhere in the world not just in India anywhere in the world and in any domain It could be consumer goods. It could be food. It could be mobility. It could be Hospitality everywhere you have few large enterprises Who have a stranglehold on the buyers and sellers? If you are a seller in a physical world You have the complete freedom as a brand manager to choose your advertising your promotions your discounts and everything And you also have the access to the the data about who is buying and so on so forth Whereas if in the digital world that option is very very limited. There are a few large players Who have a stranglehold on very large probably a 80 90% of the market? And there are a lot of small players who are trying to establish and Somebody say that I don't want to be a part of the show I'm going to I'm in going to establish my own portals my own website my own app or whatever it calls and I'm and it's going to be a very expensive and very challenging journey because customer acquisition in wall garden Are not it's not easy it comes with a lot of effort and a lot of cost So that's why we in India decided an idea of democratizing commerce which would mean that every seller should have the equal opportunity to make their products and their catalogs visible in an open network at their terms and Consummate an order Fulfill the order collect the money at their terms and also have the whole information about their transactions their clients with them and Not being at the mercy of some large intermediaries in this whole journey This becomes even more critical for smaller this brands or Businesses because imagine like I would do the same thing if I were establishing a large ball garden What is my choice is that I would like to see few large? Brands who will give me significant amount of Revenue as their agent if I can push their products to my captive clients and the and If I can shape my consumers through a variety of means to believe that The products that I tell them to buy is what is good for them not what they think is good for them So it's not a choice of the buyer. It's a job. I was being shaped Whereas the brand manager would like to come and say that I would like to come and present my case my product my been on the benefits of my product to this larger audience everybody equally and Get acceptance based on what I offer Not based on any other enticement somebody else is giving or So on so on so on so forth and you understand what it means in the real world that you guys are in this business So that's a whole idea. So that is what? democratization of commerce is attempting to do So what I'm like I said lots of information available look at how it works and every Tuesday We my colleague chief business officer runs business briefing in the afternoon You know to help people like you to go in deeper and take a decision of how and when to participate If you send a mail to even my email ID or Oshia to ndc.org One of my colleagues will send you the details. So I'm not going into that I just want to leave the some thoughts is that For quite some time our mental models are only a platform. So we can think only in platform base So when you let those mental bonds to break and think an open platform an open network humongous possibilities come up for innovation for specialization and And Also having a better control on your own products your own term and your own terms of free so if you have a very smart product you can Make it available in the oindc network multiple ways either You say that I'm going to have my own portal my own site my own app where I am going to Make my products available and I'm going to make this app portal, etc Oindc protocol compliant if that happens every buyer application the oindc network will be able to discover today If I just give you an asset told is a startup We are only few months old and there are already about seven eight buying platforms like they include FinTech companies like phone pay Which has got a brand called pin code in the oindc in the world? Paytm spice money some startups like and then air pay some startups like my store You know a number of them are there and a number of them are almost in the world you're of being launched So I don't want to take the thunder away from some of the large firms who are almost completing their testing and making their product They are buying application available The beauty is independent of which buying application every seller and every product is visible so if all of you the you know the champions of D to the business can Take a call at the most inexpensive way that you are going to make your products visible in this network by making your portal Oindc protocol compliant I'm sure that all of you are familiar with the making the UPI protocol compliant for the payment side Because that's that's one more Very well accept accepted channel for collection of money in addition to your cards and in addition to the banking So similarly this will become one more obvious Channel for dev for commerce As I said this is too early in life. So we are only building a volume So if I just tell you the kind of progress that we saw when we started You know After testing alpha testing extra when we started this network visible to the larger crowd To begin with in Bangalore in January if I tell you we had about 800 merchants doing about 50 transactions a day We had started with mobility and grocery and then we added Sorry sat at grocery and food and then we added mobility mobility was even still there only in two towns question and Bangalore and If in the last six months we saw Humongous adoption even adoption between the segments were different So if I tell you from 50 transactions a day, we do we've reached about 80 to 90,000 transactions a day With mobility the one that really went through the roof on peak days going up to 60 70,000 transactions a day And the retail doing peak days 30 to 40,000 transactions a day So that's a kind of and good days that and bad days 20,000 15,000 and so on so forth Primarily a lot of jump came in food probably all of many of you would have seen a lot of viral stories going around and what happens in the food side and And grocery and we have launched in the last couple of months We have enabled all the other standard product beauty fashion products home decor You know people like even ssg is like could mystery from Kerala To cottage emborium in Delhi or wow brands many of the brands Unilever Coke McDonald's from big brands or even many of the startups and D2C brands all of them have started coming in in the Non-hyper local which is non grocery non food non mobility area. It's only a couple of months We have about in the other case we have about 50,000 merchants in the You know the grocery and food You know taxi drivers and auto drivers another 50 60,000 the merchants in the other segments is only about thousand to thousand 500 But they're growing every day in the last two months We have at least two three thousand enterprises who have registered and under various stages of integration And I believe that you know probably in the next few months you would see All of them saying hey, I'm also available Network the beauty is once you make a product when I mean the portal or in DC compliant Directly or through any of the selling application you can make a statement saying that I am available at any of the on DC product I'm DC buying application. You don't have to go and make a deal with any buying application You don't have to go and pay any special fee to a buying application because for it is for their incentive to go And tell their customers boss. I am helping you to buy what is good for you So there's a new domain. It is a new paradigm So what I would suggest is I don't want to take your time to give you know, sort of take you through the whole thinking process but I want to just No leave a seed in your mind to say that how when you plan your D2C strategies keep this in mind the world is changing and This is being and this not just for B2C. It could be B2B It is not just product. It's what services and the you know, the confidence that comes from me that I have a lot of brands from big brands like Unilevers of the world to large SIs like SAP You know, etc are all have started their journey in Liberating the on DC network some of them in fact many of them do come and spend workshops with us to say how their supply channel is going to change and how their Distribution channel going to be changed So this is just that is just a thought I want to throw at all of you to say that keep in mind that in the next few months and couple of years This transformation will explode You would have seen such transformation in our country in the last 10-15 years anything when you start it starts small It sort of tickle around about few months and then here and then it will Hockey stick Growth will start you saw in Arthur you saw in UPI you saw in Coven in your vaccination But that was out of desperation, I suppose but you saw this happening in any field and that's why globally India is now coming as a leader in digital transformation, so with this I would like to close my short Pitch to all of you because you guys are all used to making pictures because you're all entrepreneurs in the early stages with the with the confidence Excitement of the products and services that you have and we need to go and take the risk and be in this And establish yourself for what you are and what your words and what are you offering and not for anything else? Thank you