 I would say like I mean I try to go more and spend like $300 on the test phase like when I can't like unless either like a shit ton of content we're running or like you know it just is not doing well but ideally we stick to like around like 200 to 300 dollars there and then like usually something is clicking enough to where like about a time actually let me back up so we do that $300 I would say like over the course of like five days five or six days and then ideally the cost per click of one of those ads or the whole combination of test sets gives us enough pixel firings that like we're good to scale into a conversion ad on like the six day and then you know the six day of the campaign and we're scaling everything from there for the rest of the month or assuming it's working if it's not working and let's say in those video ads like the cost per click is so crazy that we weren't able to get those 50 conversions then that's when I go through another retesting phase like let's say for example if like we're running five test ads and they're all doing like a dollar cost per click and say okay if I spend 200 dollars on this I'm going to get enough clicks to do a conversion ad you know what I'm saying that's not that bad but we're doing like five dollars a click you know what I'm saying and it's like all right man this should you know what I'm saying this is probably and you know get me there you know so like now I'm looking at it and like looking at it and trying to figure out like do I need to change stuff up or switch out and like that's the biggest thing man it's like as you get more comfortable doing it and looking at the numbers like you'll know like instinctually when you need to pivot like there are times I don't even go through the whole testing phase like sometimes I ran as one like within two days I'm like oh that's the winning ad and feel like like you can just look you can just look at and tell like you know what I'm saying like things start making sense and then sometimes you'll like rent shit and it'll be so bad like the first couple of days was like no like I already see we need to stop these you know what I'm saying like this shit is like I'd ask that like that I'll talk about marketing we had a client with like one of his test ads was doing like a $15 cost per click I was like no this shit got cut off you know what I'm saying like this this one is clearly this one is clearly not going to do any better it's that $15 maybe to get down to eight that's some shit you know what I'm saying it's not it's not gonna be good you know what I'm saying it's at a dollar 30 maybe to get down to a dollar eight maybe get down to 90 you know what I'm saying you never know but then in the testing phase it's more about identifying the winning piece of content and then getting enough pixel firing to do the conversion ad and then once you switch to doing the conversion ad that's when it starts to become about like okay now where's your tone and conversion rate looking like is it going up is it going up to at least that bad minimum 30 percent or higher you know what I'm saying and then now how high can you get it to and then that ends up being the thing that like long term you want to pay the most attention to that tone and conversion rate your overall instagram engagement your dsp engagement right because you in any of youtube analytics you know what I'm saying because you want to make sure the shit is growing you don't want people just clicking through it and like stopping because that tells you something you know what I'm saying like I had to add once where we got the guy like like a thousand clicks of his Spotify and like he like this shit just wasn't going crazy you know it wasn't it wasn't doing what we expected to do with that type of conversion rate and I remember like looking at thinking like man I think you're putting your Spotify profile set up and he's always you know what I think like people click over to your Spotify profile and because like he did he had a lot of like a lot of stuff like on the brand side they're like you know it wasn't great I mean I was like I think when people click through it see a profile and it literally turns them away I'm like that's literally that this that has to be what it is because the ad cost is cheap the tone in conversion rate is high shit starts fucking up once they get the Spotify why is it they're fucking up you know what I'm saying but like all of that something right but like so you're looking at the entire funnel to determine like overall success are people going all the way from point A to point Z you know what I'm saying um but yeah but testing phase is about like identifying winning content conversion phase is about now seeing is this thing converting high enough for you to continue running it or do you need to go back to doing a video of your testing phase to either identify new content or warm that pixel up with maybe like better data or something like that you know what's up it's brand man shine and if you got value from this video we got a ton of value to offer you in brand man network.com it's completely free the link is in the description if you want to talk with us directly or some of the people in our community in between videos so you can ask questions specific to you or hop on one of the live sessions that you see on the channel when we're speaking with other artists brand man network.com is the place to go hop into our app it's really dope and you get access to free courses as well but it might not be free forever so hurry up and get in there before I change my mind