 So Super Bowl halftime performers don't technically get paid. In fact, the NFL tried to make them pay in order to perform, which understandably did not go over well. But here's how performers still make big money off the show. Rihanna's music got streamed 257 million times the week after her halftime, leading to her making in the ballpark of $1 million on that alone by our calculations. Bruno Mars and Beyonce both made bank on their tours after their halftimes. But Snoop Dogg probably had the most unique way of profiting. He released thousands of limited edition NFTs before his show. They reportedly brought in up to $44 million. And with Usher releasing his album two days before the big game, he's going to do just fine.