 It's brilliant to be at this conference today and never has it had never has been a more relevant time for it As we look at our constitutional freedoms being stifled and people talking about finding their voice on the roads You know it couldn't have been a better day to hear Rajdeep Sardisai in his keynote address speak about that for very long We have existed in silos and now these silos need to melt and we don't need to talk at one another We need to talk with one another. So I think that was a beautiful take away from the morning session even from Aditya Hosh's and you know, Mr. Avinar a call session which was all about that with these lines blurring and these lines merging The overall sum of the parts has to be bigger than the individual sum of the parts, you know So that that really is the synergistic message which was appearing from all of that Speaking about my panel particularly From our panel, I think it is about how Communication PR and how everything has changed in the life of a brand market here with the advent of digital and social media And my personal take from that is what I mentioned there is as well is that this whole democratization of the space Where the power which was centralized with a few people is now decentralized and in a way Every consumer now has a microphone and now has a platform in his or her hand is essentially a good thing This whole democratization of the space is a very good thing for both brands as well as consumers And we need to look at it as an opportunity not just as a double-edged sword