 who's whose decision was it to get on tiktok with it um honestly i think there was a woman rachel from digital marketing and i had been doing some stuff with trailer before i still do stuff with trailer sometimes but they they were like well there's this new app coming out and they're getting like 100 million new uh new 100 million 100 million new like users a month we want you to go on here we think you'll be good at it and we think your songs could go so they put all the songs on there and i had done a couple videos just like not really understanding what tiktok was or how to grow on that platform but just using my song and they didn't really do anything but people like the song valentino and i do do some some miracle it it got the right people that the right creators that needed to see it saw it and the song just kept going and going and i caught on that it was starting that it was going to blow up at probably around like 12 000 videos because every time every hour i would refresh it every day i would every hour i'd refresh it would be another thousand videos every day another 5 000 videos 10 000 videos so once i started going up i was like i'm gonna i'm gonna make my own tiktok account and i'm gonna continue using my own tiktok account and just make videos for my songs for other songs funny videos pranks whatever just so that like people would know oh that's the valentino guy and we want to follow him because he made that song so now people fuck with me not just my song and now i can promote whatever song i want on my own tiktok i got like 650 000 followers on there now and a couple months even now like a lot of artists who are moving now and getting songs blow up on there they're not thinking about yo i need to actually create content i have a hard time getting artists to create content when we're making their songs take off because there is like okay yeah i'm happy with the results that i'm getting over here it's like no you need to do what you said right yeah go from hey i like this valentino song to hey here's that valentino guy right and oh i like that valentino guy yeah next thing you know this valentino guy has another song and now you know you're just 24k golden you know like like they're not willing to take it through that process while it's free and easy and you have something recognizing of that you can be recognized for like um what was your experience as a content creator on that side of things did you feel like it flowed naturally for you or was there kind of like a few a period of like bumping your head and having to figure it out uh there was definitely it was a learning process you know uh luckily for me i just turned 19 in november so i'm at the age where where i think it would be easier if i was in high school because it's like organic everyone's using tiktok and now people are using tiktok at my age but it's like it's still it's it's not a platform that we grew up on like we're not being introduced to it at the same time excuse me at the same time that we were introduced instagram or twitter so it was a lot of just watching videos just always being on tiktok and just letting my brain like soak it up like all right what is doing well what is on my for you page and then also reaching out with tiktokers like you think tiktokers don't want to meet meet up and collab with the rapper like take most tiktokers are just regular people that that that blew up or that want to do social media and for me like being a rapper is like the coolest thing that that you could do basketball players want to be rappers man fucking brah the patch wants to be a rapper like everything your rapper like yeah so so i leveraged that too to to collab with other people that were more familiar with the platform and that could that could give me knowledge about how to best use the platform too so so steady learning researching yourself and then leveraging other people's knowledge and flipping understanding your position so i think one thing that i think that's gonna help you win big brah is multiple times out of this conversation i've heard you have self-awareness about your position at the moment and then that allows you to flip it to the next point right yeah right because a lot of people don't understand being a rapper is a thing being having a certain stigma well listen i use stigma that's with that negatively but like having a certain perspective that people view it you do us even if the numbers aren't there there's still this idea like there's some i don't know let's just say like jet magazine or essence magazine right it's not a popping magazine or something to this day but a lot of black people used to you know that was popping in the day and if they asked me to do something even if their name isn't popping just because i have that perspective growing up and understand what that might look like to my family or something like that right it's like just for all other types of reasons understanding the position of where you are in the brand like you can do a lot of things that might not seem to be justifiable because of how people see you versus the the regular landscapes i think that's real i don't know to me that stands out man that you were able to kind of figure that out as far as like hey i'm a rapper these people are still normal even if they got more followers than me or whatever right that that makes me somebody thanks for watching today's video it wouldn't be possible without our sponsor ditto try it out for your next release no money you can try it out for completely free but start making money as you reach more fans across the globe all while owning 100 percent of your royalties so visit www.dittoem.us slash brand man dash network we'll put that in the description and on the screen because i know it's a lot but i gotta add if you use the code brand man 50 you will get 50 percent off of already cheap it's an unbelievable deal check them out