The Anti-Drugs Timeline - Israel Anti-Drug Authority (the first Facebook timeline ad)





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Uploaded on Jan 8, 2012

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McCann Digital's new campaign for the Israeli Anti-Drug Authority which is the first Facebook Timeline campaign, using the Timeline as a new medium.

what we did is create a timeline for a young person (Adam Barak) which in one side of the timeline got addicted to drugs, and on the other side is OK.
as you scroll down you can see different situations in pictures that describe his life on the left side, where he's drugged, and on the right side, where he's OK.

VP Creative: Nir Refuah
Creative Director: Ami Alush
Copywriter: Daniel Barak
Art Director: Nir Hersztadt
Photographer: Guli Cohen
Styling: Kaduri Elishar
Account manager: Anna Svirinovsky
Producer: Inbal Fanan


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