 Welcome to the journey today. We're going to talk about the difference between a logo and a brand Company whether big or small you need a brand and a brand basically is the identity that creates the voice the personality the face Of your company and yes It's nice to have a pretty logo that has your brand colors and represents what you and your business are about But really think of a brand as an umbrella and the logo falls underneath that so the different parts of your brand You have the visual aspects of your brand and that's the logo right your brand colors your logo The typefaces that you use and then there's the copy element So any the written word when your brand is talking online so it could be funny It could be serious so on and so forth and the last element of the brand is the emotional part So how does it make your customers feel when they think about your company and speaking of that when you talk about emotion I think about Wendy's I love them so much because it's so relatable. You know when they're on twitter, they're engaging with people They're down the earth. They're funny and like you were saying that's not their logo is not necessarily their brand It's just how relatable they are the words they use and how connected they are to their Audience the logo is part of the Wendy's brand, but the brand is so much more when you think of Wendy's You think of they're funny on twitter. They have amazing food frosties, right? You think and then you do think of the logo you think of Wendy herself But all of those elements are part of your brand and your brand can change over time And you hear pretty frequently companies. They're rebranding when you look into it really they just got a new logo If it's a negative brand because as all these bad customer experiences Those are still there a new logo isn't going to solve that problem So you really have to work on all aspects of your brand as part of a rebrand or when you're building your brand And a good question to ask yourself is what do people know me by? That's really the answer or the question to ask when you're talking about your brand Or what do you want them to know you by exactly? And another beneficial thing to have is a brand style guy It'll be really difficult if you had across different social media channels logos and words and fonts colors Exactly, and if you remember back when neely was talking about canva That's an awesome thing to use and making sure that you have the specific Look that you want to have on every every channel Yeah, so that way when your customers go on any of your channels They have that association with you that you built and created So you are creating the brand not just letting the brand haphazardly happen There's no hard fast rules about this you can have it just one piece of paper that says here's the logo Here's how big it is. Here's here's the rules on using our logo Here's the colors and whatnot or it can be this big master document if you're a big big brand But basically with the brand style guide you want to just make sure that those rules are clearly defined What are the visual elements? What are the coffee elements and then what are the emotional elements of this brand that are going to be used across all marketing channels Brands have so many different types of media to be able to it relay themselves on and of course we know It's more than just the logo You know, you have print radio social media and the list continues to go on But it's very important to have that consistency and know that you're going to be the same on each one of those And of course you can definitely get so much more in return by being consistent So just to recap a logo is part of a brand but the logo is not the brand, right? So let me know in the comments below. What is your favorite brand go daddy? I mean extra cool points if you put go daddy just say it and make sure that you like this video Subscribe to our channel and ring the bell so you know when we have new content coming up This is the journey. We'll see you next time