 Since 1914 Interpol's mission has been to link police forces from around the world to stop crime before it starts But today a safer world requires more than just police alone Consumers play a role in crime fighting whether they know it or not Interpol needed to communicate the ways that consumers often unwittingly support international crime and how they can stop it at its source the campaign turn back crime a Global communications platform that gives voice to the Interpol brand Delivering the first ever global awareness campaign focused on organized crime It's simple human trafficking Terrorism organized crime. They all start with one thing money The campaign illustrates the shocking cause-and-effect relationship between buying counterfeit goods and funding crime by showing the end results first Featuring a clear call to action. We empower consumers to turn back crime terror fear before they happen The campaign video was built in reverse Social posts start with the outcome and end with a cause web articles tell the larger story Where your money goes and how it travels the turn back crime message easily translates across borders in less than 12 months The campaign penetrated 23 countries on six continents mobilized national governments and local police International celebrities leaders and everyday citizens across the globe impacting consumer behavior to stop crime at the source and this is just the beginning Together we can turn back crime