 Well, when we look at content marketing as to how it looked five years back also and now how it looks like If anything it has become sharper if anything has to be said about the context and the medium It is much more a thought-through. So for example now we are making our Content much more relevant to somebody who is wanting to actually consume the content in a vernacular language So five years back also the thought in my in our head as a market here would not be like Okay, let's give this content in a vernacular language for the consumption to go up Primarily of course because it entails several processes, but now it has become way more way more sharper and way more customized for the person who's consuming it So when we get data like, you know the consumption of these vernacular medium is Is way higher than what we were actually Producing our content in it gives us the thought through that Five years back what we're doing and now what we are doing has actually given us a much more synchronized approach on how we are developing content No, not at all and I don't think it'll ever go out of style or ever go out of context Because this is the traditional marketing over here is there to stay on in a long run However much we say do and push content on digital medium the consumption still happens on the Traditional medium and the skew ones towards this is still exceptionally high While the the the smaller towns and cities are consuming digital Content far more than what it was say for example three or four years back also We cannot overlook the impact that a traditional medium had or has currently also So it's here to stay and there is no way the traditional Marketing is going to go out of style. Look at how we as as a discussion We were actually mentioning this look at then the how the online market places Brands also behave at the end of the day. It's the traditional marketing approach that they take when they have to push Campaign ahead. So it's it's very here to stay for a really long time The it never has a formula to how a content is created It actually depends upon what is the objective of a certain campaign that we're looking for so it can vary from Brand building to a business preparation. So taking an example of what we usually Created during something like a world shots day the campaign that we did We had a business objective very clear in our mind that shots as a as a Product had never been spoken about and this is the business objective that we had to achieve out of the entire Content creation that we had to do on in this in this campaign The idea was to create a lot of noise using influencers and the content had to be very relevant It had to speak to a young customer not only young in age Our customer who's young at heart. So you might be 40, but you still wanting to Be seen around in shots and that's exactly the what the campaign did the content was created in such a way and the Medium chosen where in in such sharp medium that it reached out to the perfect teaching that we wanting to reach out And the numbers spoke for themselves. We actually had approximately 120 percent sales jump peak on week for the same after the same Campaign so there's so much to talk about it then