 So in this video, I'm going to show you how you can add a call-to-action to your Instagram story even if you have less than 10,000 followers and Don't have a verified account. So the key here is IGTV sometimes known as Instagram TV, which is Instagram's version of YouTube typically for Longer type videos any video that's longer than 60 seconds in fact So what you can do with the story is that you can add a link to any video on IGTV so you can record your IGTV video with a call-to-action and best of all You can put an active link in the description for that video So it's a little indirect But nevertheless we can create a story with a watch video link You can give a call-to-action in that video and you can add an active link in the description So this is how you do it So we're on my Android phone and my Instagram profile and I'm now going to demonstrate How to add a call-to-action to an Instagram story using IGTV So first of all, we need to publish an IGTV video And then we're going to link to that from our Instagram story So let's go to the plus symbol at the top click on that and then drop down to IGTV video So all the videos that I have on my phone over 60 seconds are in this area This is the one that I need So going to select that and the video is playing fortunately without the sound And then I'm going to click on next So it is possible to leave the automatically generated thumbnail here But it's a better idea to actually add a cover and I've already got a Pre-prepared cover. So I'm just going to go to add to gallery And then double click on that and you can see that it pops into there as a cover photo And we've got some space here because the video title which I'm going to add shortly Is automatically popped along the bottom there along with my username So we're now ready to go to the next step. So going to click on next Going to put in the title which is ask jp So I'm just promoting my free 10 minutes of social media advice service So to save time, I've just copied the description. So I'm just going to paste that in there So the crucial thing with this is the fact that a description On an IGTV video does support an active link. So this link will be active. So Indirectly we can link from an instagram story We can add a link to an instagram story Although there is the extra step of having to go to this video So our next move is to click post to IGTV because we are ready to publish So just going to click on that now that will take a few seconds to update So hopefully by the time that I've curated the story It will be there and ready for us to link to so let's go to that next step So once again, we click on the plus symbol This time we want to create a story So we don't want this bowl of fruit that the camera is picking up So going to go into the gallery and this time slightly different dimensions for a story So going to click on that for this particular image And you'll see that we've got all the usual options across the top here And we've also got plenty of space because here the swipe up link which is also a button That is going to say watch video Will be displayed So we need to go to the link icon next at the top. So just going to click on that Then if I select IGTV video, you will now see the video that we have just published So that is selected. So we just need to click on the tick symbol And the call to action has now been added So final step is just the standard one of publishing the story So I'm going to click send to I've got the options whether to put it on Facebook or not So I think I will put this one on Facebook this time And I'm going to click on share And we are now all done. So it's just taking a few seconds to publish But if I now click on that, you can see that it's still taking time to post But there is a link in here. So because I have posted this I don't get to see the the watch video button But if you're looking at this with a different account, there would be a watch video button on the bottom there So that is how to add a call to action to an Instagram story