 Good afternoon, fellow jeans, and to all our global audience. Thank you for joining us today to learn more about how artificial intelligence, or AI, is disrupting the media and communication landscape. It seems like everybody is either threatened or excited about AI. It is no question that AI has been a game changer in the realm of teaching and learning, most especially in higher education institutions. But how must AI be integrated in the media and communication education curriculum in order to prepare the students for a world with evolving and emerging technological innovations? How must the academy respond to the new demands for specialized high-tech skills and critical thinking skills coupled with ethics and values education? Welcome to the third installment of this four-part series for 2023. Ayan na po, understanding the impact of artificial intelligence on media and communication education, wherein we focus on particular aspect every month. So in the previous sessions, we have talked about how AI is being used in content creation and use production in media. Then we turned our focus to the use of AI in advertising and marketing. Today, you are watching webinar number three, Preparing for the Future, Integrating AI into Philippine Media and Communication Education. Hello everyone, I'm Jules Vian, a senior lecturer with the University of the Philippines Open University. I'm also the co-creator of Quarantok Media and co-founder of 2030 Youth Forest Asia Pacific. And I will be your host and moderator for today's program, which may also be viewed by a live streaming on YouTube at the TVUV channel, as well as on the Facebook pages of TVUV, the Philippines Communication Society, International Association of Business Communicators, the PUT Broad Circle, as well as the PUT Circle of Research Enthusiasts. You can also watch us on TVUV channel 101 on SignalTV. Before we begin, let us acknowledge the following. We would like to thank the University of the Philippines System, Philippines Communication Society, UP Information Technology Development Center, or ITDC, TVUV, the Internet Television Network of the University of the Philippines, San Miguel Corporation, IPG Media Brands, McDonald's Philippines, and everyone who has helped to make this AI webinar series possible. And because we have many faculty and students watching us today, we'll be sending out certificates of attendance based on your Zoom registration information. If you have not applied or renewed for your membership yet, this is your chance to be part of the premier organization that represents the communication discipline to the Philippine Social Science Council. The online membership form is available on the PCS website that's filscomsock.org slash membership. Again, that's filscomsock.org slash membership. And because we want to make sure that everyone has an opportunity to be heard, we'll be using Slido so that our viewers on Facebook and YouTube will also be able to participate. We encourage everyone to please participate in our mini quiz. Yes, meronin po tayong mini quiz. Madali lang po ito kaya sumali po tayong lahat. Your answers will be discussed during our panel discussion later on. So you will also see how other viewers have answered the questions. Again, for our viewers including those on Facebook or on YouTube, please open your browser right now to slido.com and fill in the Slido code that's 3264621. Or you can also just scan the QR code that you can see on your screens right now. Again, that's 3264621. So I know that everyone is excited to get the show going so to set the tone of preparing for the future, integrating AI into Philippine media and communication education. Let us hear a few words from the Director of the Linkages Office of De La Salle University Das Marinias. Please welcome on your screens Dr. Christian George Francisco. Good morning, everyone. Good morning to the officers and members of the Philippines Communication Society. Isang mapagpalang araw po sa inyong lahat. Ed Burns, Nicole Laskosky, and Linda Tucci in 2023 wrote an article on artificial intelligence commonly known as AI. To quote, AI is the simulation of human intelligence processed by machines, especially computer systems. The applications include expert systems, natural language processing, speech recognition, and machine version. AI has reached its virality during the last quarter of 2022. In fact, many were engaged and many were also alarmed. In a more generic sense, AI has become both a threat and an opportunity across all domains, including the education sector. At this point, allow me to map out AI as an opportunity and to begin with, AI has changed our social living landscape vis-a-vis the way which traditionally perform human tasks and actions. As Burns et al 2023 posited, AI can perform tasks much better than humans, particularly when it comes to repetitive, detail-oriented tasks such as analyzing large numbers of legal documents to ensure relevant fields are properly filled in. AI tools often complete jobs quickly and with relatively few errors. Thus, AI can efficiently generate, manage, categorize, interpret, and analyze smaller-to-use numbers of data. This system of procedures can also be applied to education with facilitating research activities, developing technology-based teaching and learning processes through various learning management platforms and could serve as teaching assistants. Now, I say teaching assistantship because teachers can never be replaced by an AI as we possess genuine and authentic emotional quotient and social quotient which are manifested during the actual course of teaching. On the other hand, AI becomes a threat as it started replacing our labor force. For instance, Dalibots are seen serving Dalipi customers. Tesla has its own autopilot features. Manufacturing industries are being operated by AI apps and chat-generative pre-trained transformer known as ChatGPT could clearly understand the natural language and engage in conversations. In effect, and by looking at the education domain, it specifically threatens several skills, more so the 21st century skills such as research skills, writing skills, artistic skills, visual skills, analytical skills, collaborative skills, among others. Thus, we have witnessed all these scenarios in our own school settings, in the food industries, in the transportation sectors, in health services, and even in financial institutions. So the gap now is for the agency and for the academic institutions to formulate and implement policies. The key is policy formulation that will maintain not only the quality but also to define the ethical standards. Luckily, the Filipino culture is still predominantly community-centric as opposed to individualistic society. Thus, we still enjoy the umpukan system, the standby system, and the kamaganak system as this may sadly and slowly combat this technological advancement. Filipinos still value asking, enquiring, and seeking affirmation from people. In closing, AI is inevitable. Policies should keep on improving. Organizational structure needs to be revisited and institutional management and governance should undergo recalibration. So with that, we have to consider the fact that we live in a very dynamic world. So AI is here but we need to guard it with our own respective policies in our own institutions. Magandang umaga po and thank you very much for this opportunity to speak before the members of the Philippines Communication Society. Magandang umaga. Thank you. Thank you very much for your very inspiring message. Dr. Christian George Francisco of the De La Salle University Das Marinias. So sa quick recap, Dr. Christian Francisco said that AI can be both an opportunity and also seen as a threat by some sectors of society but eventually it is inevitable to our country and to the whole world actually. So it's time for our mini quiz right now so you may now start answering on your screen if it's being shared right now. Once again, please go to Slido.com and fill in the Slido code that is 3264, 621 or by scanning the QR code on your screen. So firstly, we'll have a word cloud followed by three very easy multiple choice questions. So thank you so much and dami na pumasak na answers again. The first question is for the word cloud can AI topics be integrated in Philippine media and communication education? For this question, you may put in one answer on what AI topic can be integrated in Philippine media and communication education for our word cloud. So you will see the words will increase in size the more times that it is being mentioned by our viewers in the Slido poll. So as mentioned nakita natin ngayon lumalaking research kasunod yung communications may creation may subjects, ethics, English among others. So we will leave the Slido poll open for you as we go along with the program. Re-reveal natin later ang inyong mga kasagutan kasama ang ating speakers. Now let's proceed to our first multiple choice question. Do you think that your institution or university is ready to integrate or implement AI tools and application into the curriculum? So single answer nang po, it's either yes or no. And you can see right now ang pulso ng ating audiences medyo lang mga siyes pero humahabul din si no. Very interesting. Tatanongin natin yung mga speakers natin kung ano ang pananaw nila dito sa answer ninyo. Let's now proceed to the second multiple choice question. What are the advantages of integrating AI into the classroom? So you can have multiple answers here. If it's A, customize plans for different learning styles. B, personalize feedback to improve academic performance. C, deepen understanding on AI technology. D, develop critical thinking skills on AI technology. E, prepare for challenges and opportunities in age of AI. F, provide hands-on experience with AI tools. G, repetitive admin tasks of teachers are often uploaded to AI. Or H, if you have other answers for this question. So you can see ko anong lang ngayon so far it's letter C, deepen understanding on AI technology. We'll get back to this later again with our speakers. Finally, for our last multiple choice question, what are the disadvantages of integrating AI into the classroom? Again, you can have multiple answers here. If it's A, inadequate AI expertise of teachers. D, cost of AI tools and applications. C, unknown impact on privacy and security. Letter D, unethical practices. Letter E, bias data and information. Letter F, it threatens human intelligence and creativity. Or letter G, lack of basic technological infrastructure in some schools. Or letter H, you have other answers. So far, ang letter D unethical practices with 57%. Again, we'll discuss this with our speakers later on. Once again, we'll be leaving our slides open yung fall running in the background to give our viewers new answers. As we are hearing from our viewers at this point friends, let's now hear the word on the street with a person on the street interview with TVUP. Let's all watch this. In general, parang mostly negative talaga yung reaction sa pagamit ng AI sa school. Pero I think justified yun kasi yung pinakasikat na pagamit ng AI sa school yun. When bako pwede naman siya gamit in other test cheating ways. Yung isang professor ko po sa isang GE, pumayag po siya na gumamit ng AI basta inhut po na gumamit ng AI sa paggamit ng pagawa na outline sa isang FAB. Sa ibang classes ko po, nipo pwede yung gumamit ng AI. Since mainly yung force ko is paggamit ng sarili lang ideas and thoughts, pa-payagin gumamit ng chat GPT pa-present tool, luck wheel bot yun yun. Medyo anong siya. Pinagbabualin siya sa kami. Sa tingin ko po, dapat may boundaries po sa paggamit ng AI. Gunari po sa ginawa ng prof ko. Pinayagin niya kung gawa ng AI basta wag 100%. Hindi siya na pagbabualan, pero may limitations na lang sa kalila kasi yung mga AI, it's part of the it's part of in terms of study. Parang ko paano dagiging part yung internet sa education na tayo. It is now a big burden for teachers, for educators, administrators to cross check and double check kung talaga bang authentic yung mga isin admit ng mga students. At kung talagang may natutunan ang basila at hindi siya in a way chipping their way because they were using AI. Wala ng communication about it kung bagay hindi pa siya na sa level na may specific na guidelines kung anong gagawin. On the reaction of the administration I think it's more of the level is more on educating still on educating the students on how to use AI and the age of AI and how it changed actually the education system in the way they are being taught Well, I do use turn it in to check their papers. It's kind of obvious kasi if something is not written by someone. Kasi makikita mo yung tone ng pagsisulat, yung and may specific rubric sa isang assignment. Hindi siguro totally bawal there could be a balance between if there could be guidelines when we are discussing the use of AI or actually allowing the use of AI in classes. Dapat clear and direct kung anong lang dapat at ano din yung bawa when it comes to AI. The instructors, professors or teachers must be able to understand how these tools work, what their features are and what their limitations are so that when they allow students to make use of these tools, for example, in writing or in doing their tasks, you'll also be able to understand the limitations and how the human brain and the AI can actually work. Alright, thank you so much TVUP for giving us the false of the people. Maso jante yan at mga teachers wala sa UP at sabate bang mas through the person on the street interviews. Actually for those who are watching right now, here on Zoom or wherever you are watching, you can also try to answer the question either here on the chat box or on Facebook or on YouTube. Dapat payagan pagbawa ng paggamit ng AI sa gawa ng aralin at nakakatulong ba o had lang ba ang AI sa pagtuturo at pag-aaral. Now to officially start off our distinguished panel of experts for our round table discussion on preparing for the future integrating AI into Philippine media and communication education. We are very pleased to have with us on the panel, the head of the Asian Institute of Management avoid this full of innovation technology and entrepreneurship. He's also the founding executive managing director and principal scientists, scientists of analytics, computing and complex systems laboratory or access at AIM as well as the academic program director of the PhD and data science program of AIM. He also holds an avoid these professional chair in data science and was recently named an academician by the National Academy of Science and Technology. Please welcome to your screens Dr. Christopher P. Monterola. Mr. Christopher. Magandang nung tapo. I can't open the video. Unable to start video. Alright. Ayusin natin yan. Okay na sir. Hello sir. Good afternoon. Afternoon news. So sir, I understand that you had a big hand in the National Artificial Intelligence Strategy of the Philippines and in the area of workforce development at the most basic AI tools specific to media and communication that are expected from our students to prepare them for the jobs of the future. The general idea is a general term is generative AI so this includes among others chat, GPT alam na nang siguro ng lahat na audience natin yan the ability to convert immediately or create a new video may mga room GPT general creation of arts so the general term is generative AI the ability to generate something using AI. Okay sir, because during our time nung generation natin na naka graduate na ang expected from us was to learn the basics of Microsoft Office ang Word, PowerPoint, and Excel but right now as in you just type a topic and then everything will be laid out to you not just the outline but the whole entire essay or even the entire paper already so papalo po yung mga na natin ang mga kailangan natin in the future for the students of this generation well for sure actually to me it's no longer a question of whether we will be including AI in the curriculum future of jobs ang mga employers natin magahannap sila ng AI skills okay in fact may contact presentation dito but I'm not sure if this is the right time do let me know Jules go ahead sir very quickly I think I have a 3 minutes siguro let me just give you a general idea ang tawa ko dito sa generation ang nangyari sa atin is tech renaissance through AI so same as the renaissance period actually nangyari din o renaissance period during the pandemic and ngayon pandemic dumating itong tinatawag natin na AI one of the things that I do is to look at the most disruptive technologies in the world and in 2023 dito ang mga in-expect nila na mag-disrupt sa workforce natin and this is the goal of education to be able to prepare us to this workforce makikita natin dito yung metaverse and very critical dito ang media at saka creation ng arts et cetera but if I summarize this you can see here that almost all of this is because of artificial intelligence in fact when I look at the trend from 2018 to 2023 of the most disruptive technologies AI will account for about 70% the other BNC will be black chain and cloud computing and it is expected globally that about one quarter of the current workforce will be replaced by the so-called generative AI now this is important because this is the goal of the university and probably this is something that you can look at chat GPT two months lang to reach 100 million users ang Facebook kailangan yan ang four years and seven months tiktok originating from a country with more than one billion population nine months in fact right now the most critical component is not the ability to talk or yung tinatawag natin soft skills to talk to another person right now the more critical skill because AI is in everything we do healthcare, manufacturing, urban planning, art et cetera the more critical skill is to be able to talk to machines yung job for example for the so-called prompt engineer your ability to talk to machine in the US for immediate hiring is within the range of $250,000 to $340,000 per year unimaginable $250,000 to $335,000 per year this is about $26,000 per month and if you get a look at the skills demand that's why I'm saying na hindi na siya optional na isaman natin iberto yung AI sa curriculum things like attention to detail transworthiness coordination and time management even emotional quotient they are expected that this will be replaced by the so-called technology IQ your ability to interact with machines and technology this is the top skills of 2025 and it's becoming very very more very very complex and very very sophisticated right now GPT-3 has about $175,000,000 parameters the so-called GPT-4 will have $10,000,000 parameters within the end of the year maabut na ng GPT probably yung number ng parameters na meron ng actual na human brain which is about $100,000,000 so it will get better and better kung pa paano ng yayari ito and chat GPT is now more intelligent than your above average lawyers, statisticians biologists, psychologists a friend of mine who is a top-nature in the law in the country told me na sure siya na yung chat GPT magtatapten sa bar sa Pilipinas kapag nag-exemption so it's more than your above average lawyers, statisticians, biologists et cetera and just to give you a very background kung pa paano siya ginagamit very very short na demo I gave a talk to different generations of business owners sa Pilipinas na it's for example Paco Magsaysay this is the interview of Paco Magsaysay in communication, 50 minutes plus interview in using summary that tech in less than 3 seconds I can get the highlights of all these interviews translated every 5 minutes but not just, not only that if I use chat GPT for example I can write a magazine related to that interview in no time and during the time that I made this demo na doon si Paco and he's super happy with the write up for a magazine and I can specifically mention this should be for agensay or gents this will happen now mangyayari po lahat ng mga ito and maybe just to end my short presentation malibud na ming tinatanggap kayo mga kababa this is a 3 minute video na kinyariate ko 2 minute video na kinyariate ko specifically for this webinar and I was able to do this in less than 3 minutes in less than 3 minutes para iwelcome ang lahat ng nanunod sa programa na to sa EU Jules dito sa webinar na to and I put it in Tagalog I generated lahat ito wala halas ako pinakalaman dito except naglagay ako ng picture na mga speakers so ulitin ko ba ihan at kalalakihan sa ikatlong bahagi ng aming ka panapanabik na webinar ngayon tatalakay natin ang dinami kong mundo ng paghahanda sa hinaharap pagpapahalagan ng AI sa pag-aaral ng media at komunikasyon sa Pilipinas ang aming mga magiting na tagapagsalita at panelista ay handang gabayan tayo sa maglalakbay na ito pagtuklas sa mga kahangahangan posibilidad na nabubuo pagnadapat po ang iyan at pag-aaral ng media ang mga eksperto na ito ay magbibigaliwanag sa kumpaano naging isang malaking pababago ang iyan sa pag-aaral ng media at komunikasyon sa Pilipinas sa pamamagitan ng data analisis na pinapatakbo ng iyan natutuflasan ng mga buru ang mga makahalagang kaalaman ang mga akit at may kaukulang say-say naghahatidang ng AI ng babong antas ng pag-aaral personalisado para sa mga estudiante ito ay parang isang digital na mentor, nagbibigay ng mga individual na recommendation at patnang buy, tungutulong sa mga estudiante na maabot ang kanilang pinakamakusay na kakayahan sa mabilis ng mundo ng media ang AI ay naging isang secretong sa data. Ito ay nagbibigay ng papangyarihan sa mga professional ayos at suriin ang mga nilalaman makahanap ng mga trend at lumikhan ng malalim na influential pampanya sa media na umakit sa mga manonongon. Gayon paman habang tinatanggap natin ang potensyal ng AI, inakailangan din natin harapin ang mga pangetikang pagsasalang halang. Responsiblyng paggabit ng AI patiwa sa mga baluktot na kaisipan at pag-protecta sa privacy ay mga mahahalagang aspekto na nangangailangan ng ating atensyon upang maghanda para sa hinaharap na pinatatakbo ng AI. Isinasama ng mga buro ang mga paksa kaognai ng AI sa kanilang curriculum nagtutustos ng mga kinakailangan kasanayan sa mga estudiante upang maitawid ang mga pababago sa paligip ng media. Magkasama, maari natin huggis ng isang hinaharap umsaan ang kombinasyon ng kreativo at teknologiya ang tutulag sa atin sa landas ng pababago sa Pilipinas sa larangan ng media at komunikasyon. Masamat sa inyong pagdalo ngayon sa kapanapanabik na paglalakbay na ito tungkol sa pagpapahalagan ng kaya sa pag-aaral ng media at komunikasyon sa Pilipinas. Umaasa kami na kayo yung maalis na puno ng inspiration at handang tanggapin ang mga posibilidad na nasa ating harapan. Malugod namin, Tinat. So I will stop there, Julius. Tapaki pa lang natin dito. And that's a three-minute video created natin ngayon. So you can create videos pero nagawa ito. At makita nyo, very personalize ang pinasok ko lang yung program na pinadalanin nyo sa akin. Maraming salamat po. Maraming salamat, Dr. Montero Lasser. So talagang pinasok nyo lang yung program dus may na-produce agad na video na ganyan. Yes, everything. Tagalog and I can write tagalog and you can choose kung siyong gusto mo magsalita. So yung program na binigainin nyo sa akin. Okay, sobrang daming wow reactions na kikita pa ngayon dito sa Zoom. By the way to our viewers here, we have a Q&A later on but we have a portal here, a button. So if you have questions already, you can already start sending them in and we'll try to select some questions later on. But that's a very interesting stuff. Sobrang dami natin mga questions. Irreserve na lang natin yan mamaya Dr. Montero Lasser. So bakitin pa lang po yan? Mr. Jules, marami kasi nakitanong kung anong program ay connect po ang chat GPT kinunek po siya sa Flicky. It's an AI generated pagpag-generate ng video. So lahat nanggita nyo na video doon galing sa library ng Flicky. Kasi hindi ko na i-reserve to mamaya. Ilang minutes na produced yung video, sir. Total, kasama na yung paglalaro ko na kung anong 3 minutes before tayo magsimula. Before magsimula today? 3 minutes, within 3 minutes tapos po lahat siyan. Ano yung pagtayap ko sa chat GPT na nilagay ko yung program ninyo papunta doon sa video? Okay, grave. Pag-pag-pag-produce ka ng video ngayon it would take you hours or even a day, para makapproduce ang ganoong classic video. Anyway, okay, bibitingin mo na natin yung audience natin dahil patikin palang yan ng ating round table discussion. Sunod naman, let's introduce our next panelist. We are honored to have with us on the panel an AI and education expert from the University of Santo Tomas College of Science Data Science Cluster Unit. He's also an Officer of the Analytics Association of the Philippines. Please give a virtual welcome to Mr. Arturo Patungan Jr. Mr. Art, magandangapon. Good afternoon, June. Can you hear me? Yes, I can hear you. Good afternoon, happy to be here. Happy to see you, sir. So we have been talking about the National AI Roadmap that aims to include data science and analytics as well as data visualization and storytelling as part of the general education or GE courses and universities and colleges. So, sir, what can you say about the debate that this further displaces the value of the arts, humanities and social sciences from the GE curriculum? Ano pung stand nyo jang, sir? I don't think the inclusion of data science, data visualization, data visualization in the GE will displace the human factor. In a way, kwan pangal siya, pinapalagu pa niya ang creativity ng mga bata na gusto natin. Kasi, when you talk about data, you talk about how to visualize data, there should be equitivity for in such a way na may impart mo sa ibang tao. Ano yunong table na yun? Ano ibig sa dihin ng mga numbers na yun? There's equitivity on that. And in the university, I'm speaking with the university, we already have general education. It's an elective course in introduction to data science and analytics. It could be taken by any program which is very important in a way that a good example for that probably would be, remember no 2016 election, a certain survey from a certain news agency had give assert yung ka nilang all this, scraping sa Facebook, nang mentioned, at ninesent nila yung ka nilang study in a pie chart na bash sila doon, sinadisita ka nila na their bias and so on and so forth. But they're not biased. It's just that they don't use the wrong graph to represent the data that we have. So imagine a major communication or it's also very data driven, then they can present the data more. Another example for that would be I think last year there was a visualization taking about the COVID in Metro Manila. Nakalagay na napakared yung napakared ng Kesson City at mas lighter sa San Juan. But because it's just because mas madaming cases sa Kesson City sa San Juan. But if you look at the geographical location, mas malaki sa Kesson City. For me since I know the data, I would rather be in Kesson City rather than San Juan because proximity-wise ng COVID positive is more in San Juan rather than Kesson City. So in the use of A.I. naman, I think it's necessary for everybody to kamingan ni sir documentarola ka nila. Hindi na siya question ko kailangan ba natin A include C.A.I. or Artificial Intelligence Pakorik Dulum in the near future or by tomorrow. But probably we should be looking into pa paano na natin siya A include. Kasi Hindi na natin siya talaga ma... we cannot get away with it. So with that, I would like to share some things that we could look into. So incorporating A.I. and media in communication and education. I hope you can see my slide. Jules? Yes, we can see it. Alright. So this is just a very short slide. First, I would like to outline on two things. Opportunities, risks and challenges of integrating A.I. in education. And how to use A.I. as a pattern. Bakit kailangan natin kignan? Opportunities. Based from the current issue of the times of higher education. They say that there are five ways that A.I. is already changed higher education. One would be that A.I. already had we have some chatbots powered and A.I. that do student support already. I know there's one university that includes that are making A.I. powered way in such a way yung kadilang student handbook ay na ka A.I. na siya. Magahalap ka pa sa handbook you just ask the A.I. to look for that. Now there would be we can use A.I. in finding journals and papers to mga researcher. We can now use connected papers. We can use elizit.com We're in we can call this look at papers kung ok ba yung papers sa ating mga researchers. And so on but the question would be are we ready or the higher education personally ready about adapting the A.I. the answer there will be there's a big question. When I talk to higher educations in my speaking from the Analyzitization of the Philippines when we talk to universities that are members of our organization there's one common theme that they're saying there's no rules yet in the A.I. How are we going to adapt? So most of the time the things that we do is it's individual. It's a faculty who make its own rules and how to use the A.I. So those are the things. Kaya lang, ang question is how are we going to probably I will ask the question later to the next panel is how are we going to regulate it are supposed to regulate? All right. Now on how to use A.I. I'll be using two old articles I think you are familiar with Bran Chen's article on how to use chatGPT and still be a good person. Tapul lang naman yung sinabi na una is to understand understand the limits and the consequences of artificial intelligence or particularly chatGPT second is to know what you're giving up third would be use it to improve not to do your work. I think with these three things that Brian Chen had mentioned these are the as an individual faculty we can use this framework in order to use A.I. in your class especially in the media and communication classes and lastly I'll be mentioning another steak by a Dominican fryer which the USDA belongs to so Father Jesus J. Miranda had mentioned that in this down artificial intelligence let's just make use of A.I. should use as intelligence augmentation so whatever intelligence that we have then we should augment it by A.I. Remember A.I. can duplicate what you have better than asking someone like for example instead of hiring this would be a very big issue but we can use A.I. as your research assistant and so on and so forth so I'll stop with that I think we'll have more communication and more interaction Thank you so much Sir Art I think my golden takeaway there in the article that you saw used A.I. just to improve your work and not really to do your work because personal integrity will regulate because and you mentioned it's a good segue to our next speaker on regulating A.I. if there is already efforts to regulate this ever evolving technology so for sure but very exciting stuff ang mga napakita ni Sir Art Patungan Junior from USP so definitely we don't shy away from the hot button topics in this webinar so once again I encourage everyone to just keep on sending your questions at PQ&A button here on Zoom para mabasa natin so it's time that we pull in our last panelist grounding up the panel we are very privileged to have with us the head of the Institute for Administration of Justice at the UP College of Law in Dileman please also the special counsel with a disini and disini law office please give a warm welcome to attorney Emerson S. Bannies attorney Emerson mga nakapon hello good afternoon good afternoon attorney attorney emmer you are uniquely positioned for this webinar because aside from your legal perspective you also have the heart of a communicator as a graduate of communication research at the UP college of mass communication and probably the question now is what can you say about the legal ramifications of integrating AI tools into the media and communication education with regard to ownership of AI generated and AI assisted video or films research articles long form teacher stories et cetera either by the faculty and students vis-a-vis the Philippine copyright and patent law go ahead sir oh that's quite a mouthful so let's set the premise first and later maybe we'll go back to the specific issues contained in the question alright so I find myself as the lawyer the lawyer in the panel as being my role would be sort of a killjoy yun na matala ang role ng ng law and lawyer wait you can't do that wait maybe we can maybe up to think about that first yeah I mean for example we've always had a contentious law has always had this contentious relationship with technology right the tech industry will say will come up with something new and say wait this is a we have something called ride sharing right and it will it will cost efficiency in travel more convenience for the commuter et cetera et cetera safety for them and it will come up with an app law will say the legal system will say wait a minute you call it ride sharing we might call that an illegal taxi you might call that an unauthorized common carrier under our law only certain people can offer rides to everyone right and so yeah there's a conflict there you can't just do that we have laws concerning who gets to be common carriers who gets to qualify to do that very important function and of course the law is not perfect the common carrier system is not perfect that does not arise from pure obstructionism just being bloody minded about technology no it arises from certain values we value passenger safety we value the economic viability of common carriage and in fact there have been issues with ride sharing that might turn out to be against the values that we have it might turn out that independent cars automated cars efficient allocation of these cars may not be that sustainable environmentally what resulted was more people bought cars to use for their to use for their ride sharing gigs and that's not really sustainable other things where the law will will say wait we have this technology called blockchain cryptocurrency they say this is a new thing this is a different thing regulators will say wait a minute this could be fake money used by criminals there are concerns there will always be I think the role of the lawyer as part of risk management is to assume the worst to imagine what bad actors will do with the technology the technology itself might be neutral a hammer is neutral but it can be used as a weapon so the same thing is present here in AI it's a neutral technology to a certain extent but I can be used for plagiarism for people to present something as if it were their own it can be used to there's the allegation that these systems are built on human submissions their training data is based on other people's work and so we have that legal problem of allocating liability and making sure that artists authors have meaningful economic participation in this so and of course beyond the immediate academic and intellectual property concerns there are concerns that if you think that the problem about fake news about coordinated inauthentic behavior in social networks is bad now we just use humans to farm out the work of human trolls imagine if you can combine this with professional professional communication research of audience analysis with professional lobbyist and then you combine AI generative technologies to produce fake news to produce lobbying campaigns that are less than ethical less than truthful yeah as the lawyer I'm here to imagine the work of the bad man the bad person thank you thank you so much attorney emmer nilatag way mo possibilities in probably the near future thank you for linking this information as well for the past months and years we've seen how this information really peak and now AI pomasok sa eksena sobrang bilis so anong akaya yung magiging future natin may disinformation kasama pa yung AI dito very quick ano lang sir emphasis lang with regard to ownership Konoare si student gumawasyon ng essay niya tapos pinainprove niya sa AI sino ang may arit nung essay na yun si company na may arin ng AI yung si student so several layers of rules that can be applicable at the lowest level you can say well there's contract when you actually signed you actually signed off on a contract when you check the when you check the I accept terms I accept the terms when you first logged in or signed up for the for the service so if you read that long contract there might be something there like yeah you hear by wave and assign all the all the input you wave everything so it could be simple as saying that okay by contract it belongs to either the student or the company right in the absence of a contract there are several several ways to look at it you can say that the AI was just a tool right so the student used the tool in the same sense that an artist would use a brush or an author would use a pen the pen company cannot possibly claim that just because he used the pen they own their own your work and so you can say that ah yes the student still retains it because the AI was just a tool at the same time possibly the AI company can argue that we're not a simple tool there's something transformative going on in the sense there's enough sufficient transformation to say that what comes out at the other end is not a mere mechanical output but something truly creative at the other end so they can say that yes it's ours there's enough effort that came into the work to make it a transformative derivative work that belongs to the AI company okay thank you so much attorney emmer so that's a very great way to start around table discussion so maraming salamat po to all our panel discussions for being part of this conversation on AI and the unique challenges that come with it most especially in the media and communication education so now tatawagin natin pabalik lahat ng speakers natin Dr. Chris Monterola Sir Art Patungan Jr and attorney emmer again so we'll start with your views and comments on the person on the street interview at the top of the program earlier so we asked the students and some of the faculty members yung observations nila and reactions ng kanilang mga professors and administrators sa pagamit ng AI ano ni makilangan nilang matutuna ng mga guru at mag-aaral patungkol sa AI at dapat mga ipagbawal o gamitin itong AI sa magawaing aralin so narinig natin yung mga reaction nila kanina ano po ang tingin nyo dito Sir Art, Sir Chris and attorney emmer anyone? Okay maybe I can start go ahead sir Chris tools, yung idea natin ng pag-search matagal na natin ginagawa yung ginagamit na natin ng mag-google search level up lang to so we have this level up tool that will allow us to do that so what is the most critical component now is that the teachers must understand ano yung susunod na generation na paano mo mag-de-define ng concept ng critical thinking and yes, katulad ng pinakita ko sa inyo kanina yung mga concept na katulad ng biases yung conceptual understanding ng mathematics paano ito na go work this is now something na hindi lang dapat matutunan ng mga scientists or engineers but also those students who are into media and communication because that is the only way they can one, work as the trend second, understand what will be the new tools that most likely will evolve and third, how to make sure that they will be able to communicate because now it is really on personalization ito mga tools na ito is really on personalization and you will have to learn this in a school paano mo ipaper-personalize sa aids sa gender, sa race, et cetera ang ability mo na mag-communicate so and again the teacher should learn this first otherwise wala hindi hindi ito matutunan na mga hindi nila ma-ma-ma-maximize ang potential ng student which is the goal of schooling Thank you sir Chris Sir Art, lala na on the GE site actually I have a very special question na pwede kong e-en na dito e-link how do we strike a balance kasi if we will try to re-imagine the GE course kung kumsubject yan your students are asked to create for example a video tapos nung yung ginawan ng sir Chris kanina within 2 minutes 3 minutes may na produce agad na video so paano natin ma-sustrike yung balance and how do we teachers try to check kung authentic ba ito mga nagawa nila Padly kung ordinary teachers medyo may hirap I think sir Doktor Montarola would fear would say may hirap ma-detect ng ordinary teachers kung AI generated yung video sa essay siguro ma-detect pa kasi one way is probably you had yung previous nila na writings tapos big lang napaka napakaganda nung pagkakarite nung essay niya alabasa din naging napakaganda nung nagbigay ka na assignment tapos napakaganda yung ginawa then manifestation na yun na pwede gumawa siya ng AI but take note AI is hindi lang chatGPT AI in education is here for a very long time we use we're a fan of use of using Grammarly of Killbot and this been medyo nagkaroon lang na issue nung luba ba si chatGPT but we're using this and take note we did not make any hindi tayo nakumibok nung mga university ay nag-pure ng kanilang premium account sa Grammarly or ng Killbot so how do we strike the balance? actually mahirap yung strike yung balance tulad ng kailangan natin is to first let the faculty be aware na may mga ganitong tools because believe it or not maraming faculty hindi pa may hindi pa alam merong tools na ganito medyo hindi ko nilalahat yung medyo mas matatanda pero yung mga hindi may mga bata di naman pero yung mga technology resistant na tao or technology how do you term that medyo takot sa technology those are the people that may not know this this application or this architectural intelligence so in terms of how kung media communication kung GE professor ako kapaanok siya include well AI can do you do thematic analysis most of your paper in media communication do thematic analysis lang looking at the text understanding the text na kung minsan may hirap hindi hindi hinyong text we can use AI to help you understand the text like for example chat chat to chat pdf.com for example I will upload a certain article let the AI read the article then have a conversation about the article let the AI explain to you what the article is all about now I don't think that's something that's not good I think that's something that's I don't think that's something that's bad I think that's something good like for example it would actually let your student understand what you're talking so ang sabi ko nga baka kailangan na nating bumalik sa paraan ng pagtuturo ang original na uri ng pagtuturo na conversation conversation yung pagtuturo natin lawyers are fun with this that their teaching is more on conversation baka kailangan natin bumalik do but after that paglabasin nilang ng four walls of our room you let them use the AI to further the conversation that you have in the class thank you so much sir art very quickly kaya attorney emmer lalo na with regard to the teachers on how they're trying to regulate their students ano ba yung pwede nyo maging tip sa mga teachers kasi right now wala pang universal lo na sa filipinas na how to use AI how can they set up rules na balance naman na alam ay hindi naman na didimo na ICAI pero at the same time na po protectahan yung academic integrity yeah so I think yung matters kasi of academic integrity of plagiarism that is for the community of scholars any particular give any given community of scholars can decide at the same time I think based on the videos kanina I can see the challenges but I can also see the opportunities so for example I let my students use AI although it's not that useful to them kasi ang approach ko now is yeah but it's not that useful to them kasi ang approach ko now is yeah first there's the conversational style and second you know I asked my students now not to focus on the text as it is right actually that's that's already taking care of by the AI the AI can regurgitate the text right the AI can regurgitate yeah the rules you know but I want my students to personalize it what are your perspective what are your specific perspectives right based on your life how did this rule apply to your life how can you change the rule based on someone who has your perspective because although AI they can they can regurgitate the rules they can regurgitate the law since AI is for now disembodied it's not capable of having your unique perspective it's not having it's not it does not have your own unique life experience right so my approach is you know to personalize it right yeah because wala pang personality yung yung wala pang unique we can ask it to come up with roles right pero it does not have the individual's unique life experience right thank you so much authority Emmer just to go ahead what attorney Emerson mentioned we really have to rethink education no it becomes very critical now na ang pinating na natin dito to attorney Emerson's point is your ability to ask the right questions because the tool is already there pero isa sa mga titing nang more eag grade mo is pa paano nag come up ng questions based on binigay mo na assignment for example ang isang individual and note that of course we have turn it in na hindi nagagamit para sa chat gp ting ngayon but since all of this information is now under the open AI database it is possible that in the very short future the chat gp ting for example can be used sa some sort of paternity so mga makukulis yan mga re-regulate yan eventually nang kita natin naman ngyayariyan at mga re-regulate yan pati ang mga creation of video para para ang library nang pinanggagalingan nun so there is a way to do that pero yes we have to rethink education in a more sophisticated tool the question is you have to look at the problems in a more sophisticated manner that's the goal asking the right questions is one of those thank you so much okay now balikan natin ang mga answers ng audience natin from our fun quiz earlier with our slide do poll results then I'll be asking for your comments as well so we'll be sharing now the slide do poll results on your screen the first question for the word cloud in what subjects or courses integrated in Philippine media and communication education so big words that we're seeing right now is research and communication I also see ethics okay media literacy then okay so yan yung big words na lumalabas yan so not naman for our first multiple choice question do you think that your institution in the university is ready to integrate or implement AI tools and application said yes and 45% said no okay so the next naman next second multiple choice question what are the advantages of integrating AI into the classroom they were allowed to select multiple answers but 64% nakita natin sa deeper understanding on AI technology sigulo I'll just read the first three advantage then ang preparing for challenges and opportunities in age of AI and customized lesson plans for different learning styles okay so yan yung top three ito sa question na to for the third question what are the disadvantages of integrating AI into the classrooms again our viewers were allowed to input multiple answers pero 54% ang nakuha ng unknown impact on privacy and security so hindi pa tayo sure tapos 53% atotay na sila on ethical practices at sumunod yan ang cost of AI tools and applications pero number one pa rin dito si unknown ang impact ang privacy and security so I'll open the floor again to our panel of speakers ang pang comments ninyo sa answers ng ating mga viewers let's start naman right now with Sir Art yeah ah mo na na siguro ako dun sa research dun sa cloud meaning cloud na word cloud natin kanila so yeah pwede natin itap ang artificial intelligence sa research especially for lalapag napakakirap punganap ng mga related literatures for your research then you can use I use artificial intelligence to look for a related literatures for my researchers na mas madali mas concise like for example I use connected papers when I just give the topic that I want to look into then it gives a certain article or a certain article journal then all the articles that's connected to it so I can I can do that and it would be easier for me to look at the related literatures that I needed for my research I can use also another once I downloaded the article for example I can use another AI to look at the article and to scan the article and make a conversation in order for me to understand the article that we have so yeah you can actually use artificial intelligence for that as to hindi ako hindi ko alam kumatutuwa ako or nag-worry ako dun sa 55% na nagsading or universities are ready for artificial intelligence because if 55% when saying you are ready for artificial intelligence I'm happy if that really is true it's because if all the faculty are already aware are already capable of using artificial intelligence in their class so that's a big question for me are we really ready are the faculty really ready so those are the things AI is evolving so even yung foundation basic rules what more almost every day it's evolving lalo na yung kwan kaya tamang paglalagay tamang paglalagay ng from aware na ba yung mga faculty at capable na ba silang gumawa ng tarisari niyo ng from to get the best result yes thank you thank you sir art kaya attorney ember naman lalo na nag number one dito yung disadvantage on AI sinabi dun sa privacy kasi hindi pa tayo sure doon sa privacy ng mga users natin what can you say about that sir yeah it's the technology really relies on data that's what feed I mean first large language models they were essentially fed a subsection of the internet that data was compressed given to these models so all our your blog posts are probably there and you can imagine social media networks using this so yeah there is a privacy concern especially these models can be configured to personalize to learn about you and to and to make responses based on based on your preferences so I think coming from that privacy concern mayanong tayong that can lead to a broader social concern like you can be you can be you can live in your old AI generated bubble right where you cannot be wrong where you cannot be you cannot be yeah yeah parang I heard about this possible response called heaven banning right instead of banning you on twitter instead of banning in social media they'll just put you in a bubble where you're actually only conversing with bots and those bots will just keep you know will keep affirming you and applauding you and you know you can just say all the terrible things pero nasa ano ka na pala you're in your own version of AI heaven right and so yeah I mean that's good at an individual level but what does that mean for us as a society right when everyone is in their own you know self-affirming bubble so talagang parang echo chamber in flesh nasa na na AI nakakatakot naman yung reality na yung okay because sir prince naman ano ang comments mo dwan sa results actually attorney immersion ang term kudyan is bubble optimism bubble optimism and I taught in UP for a long time yung isang problema natin minsong sa UP we are living in that bubble but the three things that I would like to highlight one is yung tungkol sa curriculum jewels ang problema ngayon dapat mabilis ang pag-change ng curriculum I know in bigger universities like UP at Ineo lasal if you want to change sa program or a curriculum kung maabot minsang yan ng 3 taon this is no longer acceptable things are being disrupted so fast in 1937 lifespan is 75 years now it's 12 to 15 years and these are the biggest companies in the world so ibig sabihin ganun kabilis nagbabago ang up-skilling re-skilling natin so the curriculum must be changed so isa sa mga challenge natin yan especially at the age of AI second at least in our school we have already incorporated yung three core subjects that we believe are very critical for the current for the current set of students sustainability and ethics responsible AI AI and DVS and storytelling so at AI M where is relatively small school we only have about 14 programs lahat ng mga student napat puntahan nilayon yung tatlong kursu na yun and last but not the least I just want to inform everyone na may lagi exist na guidelines on the use of AI that was created by the European Commission way back 2022 this is a consortium of a lot of people doing in this component and very quickly let me I know na I share ko lang ng konte yung part na yun very quickly if you don't mind so this is again written by European Commission and general na idea ang encore natin when you use AI it has to ensure inclusive and equitable quality of education and promote life-long learning and opportunities for all this is not even my word this is UNESCO's world now the non-negotiable and everyone should understand this is that chat GPT and other AI tools are here to stay and educators must adapt to their presence because employers will look for it and the hope is that it will enhance and facilitate the student learning the reason why I would like to point out this European Commission thing is may mga set na na mga guidelines kung pa paano ititing na kung AI is being abused or not abused na nakalagay dito sa European Commission article na to these are just six important clause na dapat tatanungin mo lagi nandiscriminating ba siya may accountability ba siya transparent ba siya will it promote societal and environmental well-being how about privacy and data governance and the general technical robustness and safety and I will not go into details but it's of this component for example I will be using dashboards as part of AI may clear na set na na mga questions na pinorbide siya sa guide book na to so this exists and sometimes we need not reinvent the wheel pagdating sa mga ganitong component and we can adapt it of course to our settings of the Philippine setting ok thank you sir Chris a very important input yan na there is an existing set of rules so far no siguro it's more on immersing people na lang especially da akadim na this kind of rule exist already at least for a certain sector and rules yes this kind of rules in post na in other countries so let me segue now to the Q&A session so several of our viewers have sent their questions here on zoom but let me proceed first to this interesting question from YouTube ok so see Alvren Pineda so thank you Professor Abad for sending this the question is pin sa bangit mo sir Chris na na merong rule na may transparency and accountability the question of alvin is what will happen to the data that you have fed in the model will it be deleted or remain in the AI model na general idea as attorney Emerson mention is that all this data are being used and to train the system kaya you can term a GPT pre-trained model but to give you na context kung gaano ka laki ang ginagasos nila para sa mga free training ng models ang GPT for now has been running for about 11 months using 10 trillion parameters they've been spending 200 million dollars to date para kainin lahat na mga data na yan di mo na makikita yung personal na data mo kasi ito na yung memory ng civilisation na naintindihan ng GPT pero ang bias is very clear kaya importante yung bias na kailangan nating naintindihan and we must be able to police that kaya ang mas critical dito guardians na walang mga violate na human rights par example bias pag sinurts mo tinray mo na ang language kasi ng Pilipino guys ay wala tayong bias as a gender wala tayong gender bias pag tintranslate mo sa English par example ang siya ay labandera that will be a she siya ay presidente that will be a he ginugal translate mo siya siya ay mana na he that will be a she siya ay leader that will be a he yung mga ganung klasin ng bias na nagdidiscriminate ng race, gender, et cetera dapat matamayan magawayan at mas importante more than anything else and this is part of the national AI roadmap that you mentioned which I took part in the creation very critical na meron tayong AI consciousness at guardians talaga more than anything else kailangan natin ng guardians who understands this technology now let's try to contextualize our conversation and communication in media education and even in the profession itself so AI is here to stay for sure at magdevelop ay an along the way so how do you think AI can benefit the communication sector think of the media kapag na sa broadcast konwari very quick ang pace diyan diba lala nakapag susulat ng script breaking news ilalabas lahat diyan if we'll try to re-imagine how can we use but at the same time be mindful na yung mga lalabas sa mga information doon itama pa rin yung may feed natin sa consumers natin siguro I'll ask this question to sir art and maybe to attorney as well as a product of maskom as well well, hindi ako maskom but what you can do para doon yung mga short script is you can actually use chatGPT for that just feed the information iparampo lang siya with this information create a script or create a breaking news or a news item and chatGPT can do that for you now it's not that iko copy ang mga agad yung binigay ng chatGPT sabi ko nga kanina tignan mo pa rin kung hindi improve lang napat mong gawin ng chatGPT sa tignan mo ko tama yung context ko tama yung framing na gusto mo iilagay doon sa news and so on so forth so chatGPT can do that other AI ka also can do that and be mindful na pag yung binigay na output ng AI ay tama and you still have to look at it hindi pagpasok mo paglabas na yun na yan hindi pwede yung maging ganoon nga thank you kung baga para may isang layer of news editor pero AI pero siyempre hindi yung last bago lumabas okay okay kaya sir kaya attorney e. emmer naman dalo na on the research side so for law and as well as for communication research communications I think based on my use of the technology so far it's useful to give you starting points to give you am course so I tell my students don't let this technology do the whole thing but it's useful for some things for example give me an outline of this particular idea I use it for to generate outlines to generate bullet points to generate summaries if I want to be introduced to a concept or a field can you give me a run down of the knowledge of this field or this concept so starting points so that's one second is a sort of a review a review of my work so here's my work what can you see can you try to come up with counter arguments or to can you make it more readable can you critique it from this perspective so I use it generally as a tool as a tool to extend my thinking rather than as a substitute for my thinking so in that sense I can see a lot of applications and benefits for both the law and for the communications sector okay so yung clear it's a tool to enhance and not really to replace whatever we have right now we have some recorded questions that we'd like to show to all of you and probably our speakers can have a brief answer to these questions let's show this video video question please from our students sa tingin nyo ba ok lang na ok lang na gamit yung AI to start an outline pero like ikaw na yung magtutoloy ng everything else talagang basic outline gusto kong itanong para mas magamit siya ng tama okay so recurring to outline usually when yung create an outline di ba ang basis niya dapat parang it shows na may idea yung student doon sa gusto niya gawin sa isang papel di ba but right now the question is ok lang ba na itanong ko si chat nipiti kung anong outline nito tapos sa nang bahala na punan kung anong lamang outline na do anyone from the panel okay let me start my answer is yes definitely yes because this technology exist now and if the goal is to make sure that you will have an organized thought para lang yung paggamit mo ng calculator yung kailangan mo nang gamit yung di mo na kailangan na magdeglag na mga numbers numbers and again if we go back to the history anodules pag-imagine mo or questions related to this type nung unang na invento nina dagire ang idea ng photography said that painting is dead mawawala na yan and then somebody used that photography nagawa siya nang maganito ganito anong na invento pagkatapos noon photojournalism hindi nagdumipadagad ng concept ng photojournalism pero all upasadin naggamit siya para ipakita ang cruelty ng war for the first time nakita natin ang cruelty ng war at may na invent na bagong trabajo ito yung mangyayari sa tingin ko sa mangyayari ngayon I don't know exactly how will it change the landscape of the creative industry but that will happen especially with the metaverse all upasadin now aside from the dimension that we are living here na maglalabas na rin ang apple ng beer 12 BR nila there could be another world parang yung anabeng game ready player ang tawag that it might happen that there will be another world different from this world na bubuhay tayong ngayon yung tinatawag nila na metaverse that is the dream of the metaverse and it will completely change the way we do we communicate media in general and this is my porcas eventually technology jewels will solve most of the SDG goals or most of the SDG problems that we have poverty, education, et cetera ang matitira sa tingin ko na matitira na na kailangan na gawin natin at the end of the day kailangan natin maging masaya happiness, entertainment ang pang evolved na yung ng entertainment tingin ko doon papasok lage ang media at saka communication how do you communicate this at doon papasok yung mga bagong science yung mga bagong jobs na hindi ko panay imagine at this point in time okay so may seven years pa ang AI para e-achieve ang SDGs thank you for including that anyone else from the panel yeah, I believe yung pag-gamit ng AI para gawin yung kanyang mga bullets is is okay na ganitin one way hindi naman magagamit yun kung hindi niya alam yung context toh ng kanyang pinakagawa hindi niya naman magpupunan lahat ng mga mga bagay na ipupunoon niya doon sa kanyang outline kung hindi niya alam yung kanyang pinagawa hindi niya alam yung topic na yun so important ang tama si sir Manterola kanina na gusto lang niyang nandun yung nandun yung kanyang dunong sa topic na yun hindi niya lang ma-arrange yung dunong na yun kumahanap siya na isang tools para ayusein yung dunong at siya ilalagay yung kung anong man na nalam sa kanyang take note sa bingan nila ang technology ay neutral pala dipendi lang yun sa paano mo siya ganitin so since neutral siya pwede siya maging bad at pwede siya maging good dipendi sa yun sa yun okay at turn the ember for you I'll reserve the next question for you and it's from our faculty so let's show this video question please number one how could we as teachers and educators maximize these tools and these platforms in our classrooms and two how could we possibly contain our students not to go overboard when it comes to boosting AI for their schoolworks and assignments nandito na ba tayo sa point na pwede na natin siyang gawan ng rules at regulation kung i-institutionalize man natin ang AI sa sa ating pagtuturo pardon the ember? yeah so yeah I think the schools need to have maybe educational associations to have that conversation already I think that we need to have a balance to make sure that the benefits of the technology are captured at the same time some of the concerns are addressed so as to strategies I think we do need to adjust we need to adjust the way in which our students less concerned about the text and more concerned about applications and reflection because yeah the text is already taken care of by the AI the reference is there what is important is analysis reflection et cetera what I tend to what I tend to use right now strategy is I ask my students to for myself and for my students I ask them to keep track so at Google I use the history the version of history or I use github for version control I can see the evolution of my ideas and really make an analysis now I do a differential analysis this is the part right these parts of the outline generated by the AI these parts of the outline were made by myself and so I am prepared at the academic level and accountability level to say ah yes from the movement of my ideas this is the part starting point of AI this is the part that I extend and so I can imagine of the future trying to hash out those issues ok thank you so much sir emmer ok so super dami po yung mga questions na po ang pasok sa atin but of course we have limited time so we'll head on to the last question so this will be a fast round for everyone on the panel medyo na pahapiyawan natin ito kanina but how do we ensure equity in AI data in order to reflect the experience sa sectors such as women children, elderly, indigenous people LGBTQIA plus and the other overlooked sectors of society let's begin with sir Chris Monteron again if this is just all about data collect those data and retrain the AI with all those information and with all those data thank you sir ang tawag nila dun is token jules you can get this and retrain it to make sure that it will adapt to your society wow ok and even the values of Filipino pwede rin siya makontextuari sa NAFA ang challenge ngayon do and this is ma we have more than 12,000 laws sa lam ni attorney Emerson yan most of those laws are anti-caten so ang kailangan natin dito is to continuously improve on this 1,000 laws lang less than 1,000 laws lang ang Singapore and even India sa atin andami natin laws na nag-conflict na sa isat isa and during this time of kailangan natin sigurong tanggalin ang ibang law natin and palitansial especially when something regulated to technology isa dun yun nga making sure that the bias will not be propagated ok, thank you doctor Monteron how about from sir Arturo Patungan actually nasabi na ni Dr. Monteron include the data that's the only way we can make sure that artificial intelligence would take or those things so include the data make sure na walang nalilaf na data on the marginal sector because if you will left them then that's the only time na hindi sila masasam I guess this is a good call to action to advocates din kung advocates sila from those sectors kailangan mag-participate din sila dito sa pang feedon data para no data left behind kong baga from their sector actually job of nang gobyarno yun to protect the marginalized so the government that's why the regulators should be proactive in making sure that no one will be left behind ok, how about from attorney Emerson yes, siguro sa starting point to reviewing is transparency meaning a lot of these systems are dependent on data sets right the training data which may be locked up as proprietary proprietary information a lot of these systems are also based on advanced algorithms that are then locked up under some sort of proprietary protection so the first step is making these available if not to the public that means to selected people, academicians, regulators who can take a look and really authenticate me bias really review for the possibility of bias in the data or the algorithms ok, so thank you very much to everyone on our panel let's give them a virtual round of applause but to end our Q&A session we'll be asking each of you to give your brief parting words later on so we'll give you a moment to think about that as we flash our zoom panel evaluation poll on the screen ok, so to our zoom attendees please take this moment to answer a quick poll of just five questions so we're waiting for it to be flashed ok, so these five questions so please answer this quick poll and you can see it now so to show our panel our great appreciation ok, so they have graciously taken their time of course from their very hectic schedules to be with us today so we'll just leave the poll open so you can continue keying in your answers as we proceed with our program ok, so again number one question is the panelists have demonstrated thorough knowledge of the topic, number two the panelists were able to properly organize their thoughts and answering questions posed by the participants the panelists spoke clearly and audibly and the panelists used appropriate language with technical jargons adequately explained and lastly the panelists contributed to the perspectives and knowledge of integrating AI and education ok, so now let's proceed to our parting words let's begin again with Dr. Christopher T. Monterola go ahead sir so again generative AI will be here according to survey they are expecting from 60% in 2017 to 80% in 2019 to more than 99% in 2021 it will change when we look at services and products and innovation so it will be here and as part of the academy kasama talaga sa goal na it prepare ang ating mga student, ang ating future communicators, media people that this will be part of their lives para may pang technology na lagi exist then to make sure that this will be regulated so mga teachers na may problema if you want to know essay is valid or not you can check and it's quite accurate to check na ginawa na chat gpt o hindi and in a very very short time magagawa na rin na chat gpt na i-regulate ang kanyang feelings with regards to the things that it can do so the technology is here we need to embrace that this is the future I refer to this as steclinisance it definitely is reshaping the society and those who will not adapt to this one will be left behind so it's the job also of the government to make sure that the gap between those who don't know the technology and those who knows the technology quite well mapuprotectahan pa rin yung marginalize thank you okay thank you so much Dr. Christopher Monterola up next we have Mr. Arturo Patungan Jr yes take note that artificial intelligence are disruptive technology when you say disruptive it's not automatically say it's bad so sabi ko ang kanyang technologies are neutral it's up to us to use it in a correct way or in a bad way so ethics is necessary awareness and things like this this conversation is very useful for our faculty and academia to know better what is what is the technology is all about what it can give as an advantage to them again there's one way that we have to look into make use of AI to improve your thing what you're doing it's a tool don't be overcome by that okay thank you so much Mr. Arturo Patungan Jr lastly we have Mr. Emerson S. Banyan sometimes the law is just we see the law as this thing that just prevents us from doing things that we like to do as an obstacle but sometimes the law is a way for us to reflect and to clarify and agree kung ano yung ating priority of values right we think about if we have meaningful participation about the law in the making of the law we can have a law that can really reflect our values so we do value I think we should value technological development we should value innovation at the same time we need to be able to value people to have employment people to have something to make their lives meaningful we need to value the right of people to have meaningful participation right in the economy right to recognize their works and their genius so what I would advise is law should be there law should reflect our values and we should we should keep watch we should always be curious kung ano yung parating na loss concerning AI and we should make sure that Congress knows kung ano yung value we value a good balance between technological development and participation of people thank you very much thank you once again to all our speakers let's give them a virtual round of applause and once again I know this is a very hectic season for all of you so we appreciate that you have shared your wisdom on our webinar today at this point friends it's my distinct pleasure to introduce to you the president of the Philippines Communication Society she is currently the advisor for public affairs with the office of the president in the University of the Philippine system please welcome Dr. Elena Ipermia good afternoon everyone can you hear me yes ma'am okay thank you we find ourselves in an environment where media and communication industries have begun using generative artificial intelligence for purposes related to the creation of new content however AI concerns are hardly present in our bachelor's and master's degrees in communication in this context there is a need to train and develop skills in the use of AI including raising sensitivities related to the ethical and political questions surrounding it this webinar series is our contribution to move the conversation regarding AI in communication and media education forward this afternoon's discussions aimed to provide some foundation to prepare educators for the integration of AI into Philippine media and communication curricula we even had a demonstration of AI our webinar began with a welcome remarks of Dr. Christian George Francisco of De La Salle University Das Marinas he touched on AI as both threat and opportunity AI is inevitable it is here in our learning management systems and even as our teaching assistants he stressed that technology is learning assistants not a substitute for learning what schools need to address is the gap in AI integration specifically to coordinate and implement policies regarding their use to develop ethical guidelines and adjust organizational and administrative structures our very able moderator Jules Yang who straddles the communication and media industry and the academia engaged our panelists in dynamic conversation from Dr. Chris Monterola of the AIM we heard the definition of generative AI to create new content including audio, code, images, text simulations and videos locating it within tech renaissance without the roles of the educational sector and the government in the further development of technologies with reference to the hot new job skill or the critical skill needed to land a good paying job by 2025 it is what he calls the technology IQ the skill to talk to machines industries in various fields including media and communication with AI skills which demands that educators and education institutions themselves cross the AI threshold after all the goal of education is to prepare our learners for the world that uses AI and to show exactly how disruptive generative artificial intelligence is Dr. Monterola cited statistics some of them scary such as AI accounting for 70% of all disruptions that chat GPT took just two months to reach 100 million users versus other social media technologies which took years to achieve that and that if chat GPT were to take the bar exams it would undoubtedly top it from Chris we also heard that the more sophisticated that AI is a sophisticated tool and that the more sophisticated a tool is what is needed is a more sophisticated way of thinking or rethinking education and our roles as teachers and learners Meanwhile, AI and education expert from UST Arturo Patungan echoed the sentiment that AI is here that in fact higher education has been changed at AI in the ways that we have been providing teaching and student support in relieving the pressure on our admissions personnel and even in finding journal papers and analyzing citations on how to use AI on how to still be a good person while using AI he advised first understanding the technologies limits and consequences knowing what you are giving up when you are using these technologies and using them to improve instead of doing the work to address issues of dishonesty he advised that instead of using artificial intelligence think intelligence augmentation from our lawyer and educator in our panel Emerson Banyas we heard some of the legal ramifications of integrating AI tools into media and communication education but most importantly Emerson said we have to value innovation we have to value rights we have to value the ways the rights of people for meaningful participation in the economy whereas the law and technology have been at loggerheads throughout it is not that the law or the legal system is killjoy his words that mine no, rather the law has values and operates from this system of values the value for innovation the value for protecting people the value for sustainability and the value for equal economic participation he pointed out that there needs to be a balance between technological development and the protection of people he added that lawyers in doing their work assume the worst or imagine what the bad person will do so that this does not happen AI his stress is neutral technology and can be used in variety of ways both positive and questionable in terms of tips regarding ownership of material that were generated through AI he advised students to first check the contract and if there is no contract realize that AI is merely a tool and submit your work but then acknowledge it in terms of our panelists were unanimous in recognizing both the benefits as well as the disadvantages of AI they were also both they were also positive that technology itself will move forward so that our issues regarding dishonesty will probably be worked out because then in the same way that AI is doing these things there will be AI also to discover what are the products of dishonest use of artificial intelligence in order to protect the academic academic integrity in the end it is up to us the community of scholars to come together to have a discussion on this one but let us not dismay there are already existing guidelines and Dr. Monterola showed us how it is done in the European Union and some of the guidelines for educators non-discrimination accountability transparency and environmental well-being privacy and data governance and then safety so there is no need to reinvent the wheel in the end after this long discussion of AI both the use and the hesitations our teachers our students are practitioners in the media and communication industry there is hope that we can all come together and develop ways to integrate AI into our educational sector I encourage all of you to review and re-watch this episode which is available on our TV UP website I hope I have done justice to the beautiful and substantial discussions that we have had this afternoon and I thank you all our panelists and you all our listeners our viewers for being here and being educated on this matter this afternoon Thank you very much Dr. Neni Pernia for that on-point synthesis Maraming-maraming salamat mo we are now sharing the evaluation poll results on your screen you can see it now and as expected a great percentage of our viewers have given very high remarks for our panel Maraming salamat once again to our panelists Thank you so much for sharing your time and as mentioned this webinar is the third installment of our four part series International Intelligence on Media and Communication Education PCS had a webinar every last Wednesday of the month in the past few months and the next one in June 2023 will be the last webinar which is going to be a hybrid so that's face-to-face and online that's the International Symposium to be immediately followed by the PCS General Assembly in general elections right afterwards on your calendars Next month will be featuring exploring the possibilities the future of AI and communication and media education and international symposial with Kara David as your host and moderator so please stay tuned for updates and the PCS website or Facebook page if you would like to watch this or all the other previous webinars and playback all the webinars in this series will be available for viewing at your convenience at the PVUP YouTube channel so this four-many closes the third webinar of AI na ko understanding the impact of artificial intelligence on media and communication education we look forward to your company again on the last Wednesday of June from 12 noon to 2pm Manila time once again I'm Jules Giang on behalf of the Philippines Communication Society let us strengthen country's future through great communication enjoy the rest of your week maraming salamat po