Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Nov 24, 2010
Amazon offers its employees the "Just Do It" award, a fun recognition with an old Nike shoe, that is handed to anyone who implements a smart idea or innovation outside of their normal job tasks. Amazon is built to tolerate mistakes, says Senior VP of International Retail Diego Piacentini - provided those mistakes don't get repeated.