Online Reputation Management Presentation by David McBee




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Published on Feb 27, 2015

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0:00 Opening

2:48 - Online reputation management. Is it worth your time? Tons of statistics that say, yes.

16:27 Find and evaluate reviews

20:19 How to get more reviews

39:24 Dealing with negative reviews

1:00:19 Things to avoid when getting reviews

1:04:04 Own page one

1:07:21 Action steps

1:13:34 Q & A

This presentation was recorded at The Rental Show in February 2015 for The American Rental Association.

With more than 80 percent of people doing online research before making a buying decision, it’s more important than ever that your business has a solid online reputation. Attend this seminar and learn how to be aware of your name in social media, on search engines and in the news. You’ll also gain a better understanding of the value of online reviews and how to manage them. This seminar will teach you how to:

• Find and evaluate mentions of your business online
• Monitor social media for tweets, posts and comments about your business
• Create a Google Alert for mentions of your business across the Internet
• Get more positive reviews and press
• Deal with negative reviews or articles

David McBee is a search engine marketing strategist who educates business owners on Internet marketing through seminars, consultations and his blog at davidmcbee.com. He’s spoken at The Rental Show since 2012. Read his blog and listen to his Internet marketing podcasts at davidmcbee.com and follow @davidmcbee on Twitter.


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