 If I could just interject on this, given this campaign season and also what you can say, see on Twitter if you look for it, do you think public speech is now evolving to become less polite in America? Yeah, it's possible. That I don't think that the Trumpism has shows that our attitudes have changed, that we're becoming more misogynistic or racist or, but, and you can do some Google searches that are kind of quicker than Gallup or Pew polls to track some of these changes. Seth Stevens, Davidowitz, has shown that, for example, if you Google for various racist or sexist terms that are used in jokes, you get a pretty good barometer of racism that people may not be willing to admit to in public. And if you do that, you don't see a sudden U-turn in the popularity of racist jokes in the last, say, six months. So I think it is more a question of people who kind of kept their attitudes to themselves now feeling that they're allowed to get away with it, that some of the taboos have been broken, whether they will reassert themselves with the decline of Trump, we don't know. I kind of hope so, I think that there is a benign taboo against overtly racist and misogynistic and homophobic language, that there are ugly attitudes that, and there always will be, and that there is a kind of benevolent hypocrisy and taboo where there are certain things that you just don't say in public because that does kind of legitimate them. They can be threatened. We saw that with taboo words for sexuality starting in the 60s, that words that you just could not say in print or on the airwaves are now common. That could happen with racist and homophobic terms. I hope not, and too early to tell.