 I am from team 11 and we will be presenting our market research and business plan based on machine. So firstly I will tell you about my new members like we are four members in team myself Bhushan then Tejaswini Ramkudi, Dithika Saini and Mukul. Before starting presentation I would like to tell you that the four names which you are seeing on your screen are not ordinary persons, they are very rich not by money but by ideas. They are very entrepreneurial and risk king personalities. So back in 2019 after doing their agriculture, studying agriculture they met and decided to do something in agriculture to revolutionize the industry. So they decided to go with mushroom and these are the basic five reasons why they selected mushroom. Global mushroom market Belgium is expected to exceed USD 50 billion in the next seven years. Basically demand will be increasing in restaurants, supermarkets, cafeterias and hotels that will definitely increase the mushroom market. Second reason is shift consumer preference towards vegan foods and increasing meat substitute demand is projected to aid the mushroom market over the coming years. Third reason is shifting consumer preferences towards processed food consumption. There are a lot of value addition opportunities in the mushroom that are yet to be fully exploited. Fourth reason is dominance of rescued cropping system in India. Mushroom cultivation is based on recycling of the agriculture residues which are available in huge quantities in every corner of the country. You will be amazed to know that black carbon emission from biomass burning is the second largest contributor to the current global warming. At present the areas with rice with cropping system of India is facing a tough challenge to handle the mounting crop residues. So mushroom cultivation can effectively utilize these agricultural residues to make rich substances that will be beneficial for the whole consumer market. The fifth reason is there is an opportunity to exploit the commercial utilization mushroom substrate left after cultivation for preparation of organic manure, vermicompost briquettes. So this particular domain of mushroom industry is not exploited and that can be exploited to make this business very beneficial. So after heading to go for a market research, we did two types of research. Primary research and secondary research. For primary research we exploited, we floated a Google form, the questionnaire method, and the secondary research we refer to some market related to understand the industry. So firstly let's understand the market analysis of mushroom market analysis. So in India, there are a lot of small individual farmers who are growing mushroom but there are very big corporate players also like Messer, Himalaya, International Private Limit, Messer, Agro-Dutch Productions, Private Limited. So these are really very big names. They push approximately 1000 tons per annum. So we can't compete with their volume because they are very established. We are a startup. We have to do some innovation. We adopt some blue ocean strategies to compete with them. Now the second thing is about the mushroom market that most of the players are involved in primary production. There is a lack of value addition in this industry. Third is mushroom is heavily labored in the intensive industry. Because the main reason is that mushroom is very prone to deterioration. Its shelf life is very less. If you don't harvest the crop in night and send to the market in morning, it will be totally deteriorated. You will not get any food. So you need a large amount of labor to continue in this industry. The fourth is marketing of mushroom in India is not organized. Small vendors are the main thing in marketing. On the basis of this, we come to a conclusion that we need some type of strategies. Basically, we can add some value to the already existing products. Like not going for directly selling mushroom. We can make some processed products like chips or sweets. And the second is we can concentrate on marketing as well. Now after understanding the market, we went to the consumers to understand their preferences. What the consumer wants. So these are the results basically which we got from our questionnaire. According to our research, 64% of respondents prefer processed mushroom products. So it backed the already existing data that the Indian mushroom industry is not very processed. And the consumers want the processed products. So we decided to process it. And we had some options like chips, sweets, I already mentioned. The second result is 68% of respondents prefer button over others. So that is also backed by our sector research from the market reports in India. A lot of work is done on button, but the categories are still unexploited. Third is 68% of respondents consume mushroom occasionally. So this point really attracted our team to this industry. Because these 68% people are using our consuming mushroom occasionally. So we can convert them to rag consumers. And if we are able to do that, we will be really very successful. Fourth is more than 90% people had given additional rating of more than 7. So this also shows how much beneficial this mushroom industry can be. Because people already know that mushroom is very much nutritional. So if we provide them the product, they will definitely buy for this nutrition purpose. Fifth is 70% respondents buy mushrooms from local vendors. So basically these three points helped us to decide our marketing strategies. Because a lot of persons are already buying from local vendors. So we can go with collaboration with local vendors or we can do some innovation in marketing as well. Now 98% of respondents want 200 to 500 gram packing. So this helped us to understand the type of packing which we can provide. And the last 82% respondents prefer laminated packaging instead of canned. So these analysis and the existing marketing reports helped us to make our great enterprise which we discussed by Sajeshwani in the coming slides. Sajeshwani you can go ahead. So the first reason we have started this is like we have we focus more on the high protein and rich nutrients. These days, humidity is everything. So we provided the high quality mushrooms which were filled with proteins and at affordable prices. This also is a good step to reduce unemployment. And can you go to the next slide sir? Okay, so our company name is Mushroom Masters Private Limited. So this was established on 14th of February 2019 in Hyderabad. We sell fresh mushrooms as well as the mushroom chips which are snacks. So this was started by Mr. Bhushan, Tejaswini, Ritika and Mukul. Sir, can you go to the next slide? So our vision is to be the best supplier, some major supplier of quality button mushrooms. And also the processed mushroom chips in Hyderabad. Initially in Hyderabad and next we want to eventually spread our business. So to achieve this vision, we are practicing some sustainable farming practices by growing our edible mushrooms in a controlled environment. And we are trying our best to give to use more organic substrates. Also the objectives of our company is to produce mushrooms fresh in least prices and also to be the pioneer making aware of nutritional values, creating unemployment and also creating employment and also with quality. So next slide. So this is our business structure. Our Bhushan sir is our CEO and I will be taking care of our farm and our Ritika ma'am she is taking care of our finances and Mukul sir is the marketing head. We have a team with good staff and workers who will be helping us in everything. Sir, can you go to the next slide? So about the product description, we have two products. One is the fresh mushroom and the other one is the chips. Fresh mushrooms, we know that it can be used in soups, sauces and curries and many other items. It is very high in essential amino acids and routine. And also the chips, because these chips absorb low amount of oil and everything this is a very good snack. This snack is combined with this potato also. Can you go to the next slide? So this is our unit where we will be growing the mushrooms. So the customer benefits is that most of the people don't know what these mushrooms consist of and so they reject it. This is completely zero fat and zero cholesterol food. So these people are after the keto diets and they are going with very good diets which consist of low cholesterol, low fat and this mushroom is a very good substitute for that and it consists of vitamin B, proteins, minerals and it is very good for blood circulation and blood vessels. It also reduces the breast cancer and prostate cancer cells, prevents the prostate cancer cells. Yeah, this will be continued by our marketing head Mukul sir. Thank you ma'am and thank you sir. Good afternoon everyone. So from here I will start with the main and critical topic, SWOT analysis. SWOT is a critical thing for the business that not only if we done the SWOT that not only make our competitor effective and also make us to become a unique brand in the market. We have some strength, weakness, opportunity and threats of our business. So I asked Bhushan sir to make the next slide. Firstly we will discussing about the strength. Why we will going about that business? The main thing is that we will go with the new idea in that business and you see there is one presentation done before us. They were discussing about the fish market. All of us are going for the known veg protein. So we are discussing about we are going to the veg protein. So mushroom is a well managed and well product and hygienic product to give the nutrition in very low cost and very hygienic manner. So that is the very high strength of our business. Another thing is that we will create the employment. As we just mentioned that we will give the training to the unemployed people in that area where we start the business. And another thing is that we will get the raw material at very low cost, less investment and less in the major climatic condition are good at that time. So I asked Bhushan sir to next slide please. I am discussing about the weakness. There is always some weakness and strength of the business. Always some weakness are present in the business. So that is not a weakness. We will conduct the weakness into opportunity. The weaker weakness of our business is that mushroom can be spoiled in three to four days. For that we will go for the canned product but the product is getting very high and expensive and it contains a lot of things. And the major weakness is that lack of awareness. Everyone go about the known veg and everyone go about the paneer for protein source. We will create the awareness. That took some time but not a weakness for our business. That is why we choose the mushroom market. Next slide sir. There are a lot of opportunity present in the business. That is why we will go for there. The major opportunity is that as you see a lot of canned product are present in the market. That will be very expensive. That is why our COSR and other finance teachers and other people ask me to go for raw mushroom. That will be helpful for the people and there will be affordable price. That is a good thing and we will adopt the latest technology because we have very good people like COSR and very good knowledge. Another thing is that nowadays we are building about people are more conscious about nutritional and immunity now you know coronavirus and other diseases are going on so they will more focus on immunity. So that is a bigger advantage to go for nutritional product and mainly for veg product. There are some threats are always present in the business but when we do the sort analysis we make it possible that we become a market leader not become a challenger or not become a... We are only focus about the leader. We don't discuss about the challenger. So there are some threats that some past management, some COSR are there but you know sir recently said we are rich people. According to knowledge and we have some funds that will be given by Ritika ma'am in the next slide. So I will ask you to some next slide please. So firstly thank you to my team who gave me 14 member for the marketing. The main thing in the business is that marketing. If we made the product and we don't know how to market the product that will be bigger disadvantage for us we have a good quality product but to know about the marketing I will thankful to my team who gave me the 14 member to do such marketing. So firstly the marketing mix. Marketing means we use some actions and tactics to promote our business. There as you also mentioned there are four piece for the marketing. First is sir going on. First is product sir going on I will explain. First is product. Our main agenda of our company is not cope up with the quality. We always as Bhushan sir done the research and there are a lot of people and Ritika ma'am also say no need of tension about the money. We have a lot of money but only thing is that we never ever cope up with the quality. We give the best quality product to our customer so that our customer will be satisfied and about the sizes we will provide the best product and we get a market research and we know what type of product they want within the 200 gram packaging and 500 gram packaging and our service is well managed because we have a major service as you know there is a brand name delivering goodness. We will provide the delivering goodness and the major thing is that that's our point of difference. We will provide you make a bond with the customer. We will not our business objective is not to make profit. We will make lifetime consumer gold customers and we have and another thing is that price. We will take the least price. We will provide the best. I am also discussed that we will not take care of price. We will provide the best product as we have some innovative approach. We will try our level best to give the least price of the product. Give some discount on a special location and another thing is the promotion. We will use the push and pull approach for the promotion. We will go for the channels. We will go for the locations and transport. Push approach we will ask the retailer to take the product. We will provide some discount to that product initially. Pull approach we will provide the good quality product to the market to the consumer. They will ask other consumer to buy that product. That is our business strategy for the making business The place initially we will start in Hyderabad but we have a growth expansion. We will go for another countries. For that we have a best strategy because in the machine the bigger advantage is that we don't want a land. So we will take care of small and marginal farmers and provide the employment to that person and create a contact farming in other countries to promote our business. Our main focus is quality and another focus is making well-being for the farmers. So we will try our level best to provide everything for the farmers. Next slide sir. We also want to tell financial please make it fast. I am only taking one minute. I know I am not taking bore you guys. Marketing strategy I am ending there. This is the major thing about the market strategy we made. As you know the market strategy a lot of people have different market strategy but they are the major objective of our company to promote the thing. First is as I have already discussed we will never have a co-oper with the quality. Another thing is that we have a customer satisfaction that our major goal to get the customer satisfaction we will get the feedback on the daily on the weekly basis about the customer about the people we have employed to give their product. Another thing is that we will growing a relationship with the customer and we will provide the quality product that may be the good relationship with customer and another thing is that customer retention. We will retain the old customer and try to make the new customer. We will never co-oper with old customer, old is old always. We will go with that and another thing is that about the SWOT analysis we will focus on competitor activity and become a leader. We will not only we will try our innovative approach as I already discussed we will never become we will never ever want to become a market challenger. We want to become a market leader at all. Another thing is that growing in basis on global thinking as the Justini ma'am said we will go for other countries and we will definitely grow our business and help other farmers and other community and promotion strategy we go for different things. Thank you so much. You gave me a lot of time. We have financial also. So being the chief operating officer being the chief operating officer of this business plan I will be looking after all the operations so our go to market strategy will be different for both raw mushroom and mushroom chips for raw mushroom we will be targeting the local Mondies and the grocery mart and hotel and restaurants where we will be selling our raw mushroom, raw button mushroom and for mushroom chips we will be going for wholesale markets and local retailers also the food mart like Vmart and big bazaars and all and online B2B and B2C platforms like Amazon and India mart and etc. Moving ahead so coming to the finance which is the most important part of any business plan so for button mushroom cultivation our overall total expenditure would be 150,000 in which all the construction and other things will be taken care of Moving ahead for entire one year we have a recurring business, recurring finances which will cost us around 160,000 and apart from this we will also apply for a subsidy given by Hazraabad government on mushroom cultivation Next So coming to finance for mushroom chips factory So to set up a mushroom chips factory we need a machinery we need edible oil, flavours and spices we need packaging material and salt which is most important so all this will cost us around 7,30,000 So our overall yearly expenditure would come out to be near about 16,60,000 So how we will be getting our revenue is we have like set a price for raw mushroom and 60 rupees per kg and for chips we have kept a price of rupees 125 per 100 gram of chips packet and accordingly our daily yield is around 25 kg of mushrooms and so we get a daily earning of 9,200 and our yearly revenue comes out to be 33,58,000 and subtracting the expenditure we get a profit of nearly about 16,98,000 So our future outlook is like we are just a start up for now and we are planning to grow to other markets in Hyderabad itself and later on we are like planning to go to a cash cow stage by expanding to various states So at the end I would like to conclude by saying that mushroom is kind of neglected nowadays people are quite lacking in the nutritional advantage of mushrooms So our motto is to provide various snacks of mushrooms For now we have come up with mushroom chips but later we will be coming up with new products like mushrooms, sweets and mushroom powder So ready to use things so that people can consume mushroom and get benefits of mushrooms Thank you very much Oh my God, that's a great presentation Great presentation, thanks a lot Thanks a lot, congratulations to team 11 Ritika, Bhushan Then we had Tejaswini and Mukul Fantastic job, I really appreciate your enthusiasm