 The secrets to making successful digital courses. Have you thought about creating a digital course and then you thought, I shouldn't be doing this, I can't do this, this is too hard, I don't have the knowledge for this. And you've let all those excuses stop you. Well, in this video, I'm gonna give you more reasons to do a digital course and how you can do it quickly and easily. And we're starting right now. Okay, digital courses, it's the new wave, right? Everybody's doing digital courses. Is it too late to get into it? You know, do you have the knowledge to even do a digital course? The answer to both of those, they surprise you because it's not too late and they're growing at an ever rapid rate and you can do it. You do have enough knowledge and even if you don't have enough knowledge, you can go get it. I mean, there's free training on YouTube and all that. Now I wanna tell you a story about how I actually got into digital courses but I wanna say that to the end because I never thought I'd be doing a digital course. I actually was selling survival food online and now my digital course business has grown so much to where I'm doing this YouTube channel and all these other videos all because of digital courses. It's an awesome business. So in this video, what I wanna do is walk you through all the steps of it, all the excuses of it so you can get your head right so you can get you a digital course. I've been selling online since 2009 and I've sold millions of dollars of both digital and physical products. And on this channel, I share all those tips, tricks and techniques with you so that you can get good results too. Now, before we get started, make sure you subscribe down here, hit that subscribe button and when you do, the spell is gonna pop up. You wanna click the bell and turn on all notifications so you're part of the Fisher family part of the VIP group. It gets notified every single time I do one of these videos. You do wanna do that, right? Yeah, you wanna do that. Give me a thumbs up, thumbs down. Give me some type of comments down there too. I really appreciate your questions and comments. So let's talk about this digital course stuff. I want you to start thinking about some of the things that run through your head when you start thinking about doing a digital course. You gotta first stop thinking about all the time that's gonna take you to this course, all the time it's gonna take you to this course. I see people do that all the time. They weigh themselves down with time. They're gonna, oh, this could take me three weeks, this could take me six months, this could take me a year, three weeks, six months, year. It doesn't matter the time's gonna pass anyhow. What you wanna be thinking about is all the people you could help. Don't worry about marketing the course and how you're gonna sell it. All that will fall into place. I promise you, you just need to get the course done to help people. Think about how you could make a course that's gonna be better for people at maybe a better price and a better value. The next thing you wanna think about is providing content that people can't find anyplace else. And that's part of the story I'm gonna tell you on the end of this video. But when you provide somebody with information and they get real results out of it and they couldn't have gotten that anyplace else. And I mean, they really can't because you are unique. You could be teaching the same thing that somebody else is teaching, but you're unique. You're gonna be doing it differently. You're gonna have different personality. You're gonna have a different way of doing it. And that is what's gonna make you unique and make you money. One of the things I hear a lot is I'm not qualified to do a course. I don't know enough to teach anybody else. The thing is you probably do. Here's the deal with a course. You need to know more than the person actually viewing the course. That's it. You need to know more. And if you wanna increase your knowledge, it's so easy to get it nowadays. If there's a subject that you want to be knowledgeable on, go buy a course on it. Look at the course. Look what's in it. Learn the information. And then go do your own course. Don't copy it, but do something similar. Do it better so that you can get this information out to people and they can get good results. You know, everybody has some type of secret passion. Maybe your secret passion is repairing things. Believe me, there's courses out there that people will buy on how to repair things. I noticed a channel the other day and it was something about how dads fix things or something like that. And that channel blew up because he was showing how to fix simple things around the house the way a dad would do it, okay? So that was a really cool idea and that took off. Maybe your passion's about fishing or woodworking or gardening. It doesn't matter what your passion is. As long as there's an audience out there and there probably is nowadays for just about anything, you can make money on course. Now the only caveat I would say to you about that is do some research first. Don't just do a course. Make sure there is an audience out there for it. Make sure there's people that actually want to learn that. And the best way to do that is look on Facebook, see if there's Facebook groups around that niche. Look on YouTube, see if there's YouTube videos. Are they getting a lot of views on that particular niche? Look at Instagram, look at Twitter. Are there people tweeting about that particular niche? And if there are, check for courses. Look on something like ClickBank. If ClickBank has courses on it and those courses are selling, why wouldn't yours? The next thing I'm gonna tell you is set a date. Set a date. Too often people will say, well I'm gonna work on it when I get a chance and they never quite get a chance. So decide how long your course is gonna take. Maybe you decide it's gonna take you two weeks to do it. Double that time, double it. Say, okay, I'm gonna give myself a month and these are the days I'm gonna work on my course and this is the outline for my course and I'm just gonna get it done. Now I have other videos on this channel that will show you exactly how to design a digital course. So you can look for those after watching this video. But the bottom line is you can do this and if you set a timeline for doing it, you're more likely to succeed. And here's the funny thing about that timeline. You'll probably finish it before that timeline's up. Now the next one is the big killer. You're not perfect, okay? Don't expect your course to be perfect, okay? Get your first course out. I know my first course was not perfect. It was not really something I thought was great. It was okay and it helped a lot of people and it was useful and I sold a lot of them. But the bottom line is it wasn't perfect. And truthfully my courses have gotten better but they're still not perfect. None of them are perfect. You're not perfect. It's okay not to be perfect. You don't wanna strive for perfection. You just wanna do your best because truth is you'll never be perfect and neither will anything you do. Next thing I would tell you is in the beginning, teach for free, teach for free. I do this every Friday. I do a coaching call and I provide information to people and I teach for free. But if they like what they hear for free, I have other offers. I have things that they can buy. I have courses they can buy. I have coaching they can buy. I have inner circles they can buy. So the first thing I'll tell you is just get out there and start teaching people. You may wanna start a YouTube channel. You may wanna do a vlog somewhere on your website. You may wanna put something on Facebook but start teaching for free on that subject and you'll start to build an audience. Make sure they have some type of opt-in. If they wanna get more information, give them a free report. Give them a free PDF, a free video series or whatever so they can opt in so that when you have your paid course ready, you already have an audience. Next up, plan your marketing and your delivery schedule before you even do your course. Yes, plan this stuff out because if you don't, you're not gonna be building an audience for your course. If you start building a list now of people who are interested in that particular subject, when the course actually comes out, you'll have a built-in audience. So you need to plan all that stuff out now. Start tweeting now, start posting Facebook now, start doing YouTube videos about that subject and let people opt in for a free report. 10 steps to something so that you can start building that list and they know who you are. If they know who you are and you email them and you finally got a course and they've been listening to you for three months or six months or a year, they're pretty likely to buy your course. Get the right software to build your audience. I will tell you that. I'm gonna put a link in the description, but Cartra is it. I mean, Cartra is a place where you can not only build your course and put it there, you can actually sell the course, you can actually market the course, you can actually post the videos in Cartra and I'm gonna put a link below, watch the video for Cartra, it's a free video, you don't have to opt in, you don't have to give your email, you don't have to do any of that. If you do decide you wanna get Cartra, there's a trial for $1 and that's the place you wanna build your course. It works seamlessly. Next thing I'm gonna tell you is probably the opposite of what you're thinking, which you wanna figure out what your niche is and now make it five times smaller. What? Yeah, so my niche for a couple different things, I have a survival food company and I have how to make money online, but bottom line is when you do your course, it needs to be really specific. So one of my courses is how to build a Shopify store and integrate it with AliExpress, okay? So that's a pretty detailed thing, that's called Ecom Road and that's very, very detailed, okay? So if you're thinking about teaching people how to lose weight, that's too broad, it's just way too broad. You wanna teach people how to make healthy recipes for people over 40 or something like that. So the more specific you can be, the better off you're gonna be. Now, will that not speak to everybody? That's true, it won't speak to everybody and you don't wanna speak to everybody because when you speak to everybody, you essentially speak to nobody. Next thing I'm gonna tell you is stop learning about it and start doing it, okay? That's the biggest big problem I see is people will watch hundreds of videos and go to hundreds of websites and keep collecting information and they never, ever get started. You know, years ago I built a house in Chesapeake, Virginia and I had to buy shingles and I had to buy bricks and I had to buy two by fours and plywood but if I had had all that stuff delivered to that empty lot and it just piled up and I kept buying stuff and never built a house, the neighbors would say, well, he's not using the tools, he's got the stuff there but nothing's happening with it. That's how a lot of people are online. They collect all this stuff, they read all the books, they watch all the tapes, they see all this stuff, they have their gurus they listen to but they never really get started, you need to get started. There's no perfect time to do this, okay? There's no bad time to do it either, okay? Just get started. I gotta tell you, the funny thing is people will say to me, well, I haven't gotten started yet because there's just one other thing I need to learn and I don't understand this. Here's what's gonna happen. If you get started and you start recording videos and you start doing your outline, you will come across these things you need. You will come across these tools you need because right now you don't even know everything you need. I see this all the time in myself when I start a project, I will start the project, start working on it and then all of a sudden I'll find a piece of software that I didn't know existed because I wasn't searching for that software before. I didn't know I had that problem yet because I hadn't started that project. So these are all things that you're gonna come across and it's like a search and you shall find type thing. That is so very true. If you just get out there and do things, you're gonna start finding all these tools that will help you out. Now I told you in the beginning, I wanted to share with you my story on how I actually started doing courses because now I teach people how to do courses and I gotta tell you, when I started my survival food company, a course was nowhere in my horizon, nowhere that it didn't exist, okay? I never even thought anything of it. I didn't even like taking courses, let alone doing a course. But when I started selling online, I started selling survival food, survival cave food, I had a lot of people saying, well, how do you make money online? What do you do to make money online? And I got to thinking about it and I got into a partnership with somebody in other country and we decided to teach people how to make money online and it was all designed around selling products and having them drop ship from China. The name of the course was Digital Cash Academy and I started working on that course and we did very well on that course. We did six figures on that course, made a lot of money off that course and it kinda opened my eyes to what was out there. Once I did that course, somebody was saying, well, how do you do Facebook ads? So I did a Facebook ads course and then I had some videos where I had taped myself teaching businesses here locally in San Diego on how to grow their business online and people were showing up every, I think we did it every two weeks, people would show up and pay to sit there and listen on how to market their businesses online. And that was everything from chiropractors to plumbers to all kinds of different business owners. And then I thought, well, wow, I've got all those recordings, that's another course right there. So that became a course and then people got into Shopify. So I did a Shopify course and I've done quite a few courses since then. I've done a lot of coaching since then. I haven't been in her circle since then and it opened up a whole new world of other things. My wife started doing courses on dog training. She likes animals. So what's funny is if you just get into it and you start investigating what's out there, you're gonna come across really cool things. This cool things are gonna motivate you. You're gonna see other people doing stuff. Go to conventions when we're allowed to again. This is July, 2020. We can't go anywhere now, right? It's ridiculous. But go to conventions. Get around other people who have been successful doing what you wanna do. Don't listen to your friends and family members who say that's crazy, that's a rip-off, that's a scam, you shouldn't do that. They haven't done it, okay? So if somebody's giving you advice about something, it not working for you and they haven't done it themselves, well, of course they can't imagine it. They don't have that vision. They haven't done it. They haven't made me money. Of course they can't do it. They're gonna feel that way. Sometimes I think it's just best not to even share those ideas with other people. But find people who've already done it, they will motivate you to do it, trust me. Okay, I wanna thank you so much for listening to this video. I hope you got some use out of it. I hope you're gonna start your course. I wanna hear about what your course is. Why don't you put it in the comments below some of your ideas about courses. I'd love to hear what they are. Some of your experiences, have you tried starting a course yet? What have you done so far? Put those comments below. Now if you have questions about what to do or how to do something, you can also put that below. Give me a thumbs up or thumbs down either way you wanna go. Don't forget to subscribe. Hit that big subscribe button right there and when you do the bell notification will pop up. This one, you gotta click on get all notifications and when you do that, you get in front of the line. That's right, you get in front of all those other people you've become part of the Fisher family. The VIP group that gets notified every single time I do one of these videos. I really appreciate you listening and go watch another video. This one here is really good. I would check it out right now. It'll help you grow your business online. Thank you so much for watching and I'll see you in the next video.