 Okay guys, in this video I'm gonna talk about gathering data and becoming a sniper. I want you to look at something real quick. We've talked about the road to the cell. Remember in the beginning we said have a great attitude, right? Make sure that the customer's fired up, they love us. Then the second, what do we do? Meet and greet, we made sure they love us. Secondly, what do we do? We made a best friend in two minutes, okay? Two minutes, we made sure they loved us. Remember that, the customer loves you, they love everything about you. After that, what do we do? Fact find, qualify. After that, what do we do? We talked about qualifications with maybe credit or maybe budget goals. Hey guys, what's up? It's Andy, do me a favor real quick. Whatever you're doing, stop right now. Grab a pen, grab a piece of paper, write down my cell phone number. 918-210-254. 918-210-0254. Whatever you're struggling with, whatever you need help with, you wanna go to the next level, you wanna go to the next gear, you wanna make more money, I don't care what it is, you need more leads. Shoot me a text, let me know what I can help you with. Let's get back to the video. Okay, now look, as I'm writing these out, I just want you to understand this. What comes next? The gathering the data, everything we've done up to this point, you should be a sniper. That's what I want, okay? Most people, they go out to the lot and they're machine gun sprayers. They're just like, what about this one? What about this? It's like, it's like, what about that one? What about that one? What about that one? What about that one? And you're hoping they're gonna say yes to one of them. No, everything that you do, all these steps, the road to the cell has got you right now to get ready to do a walk around on the right unit, okay? So you wanna be a sniper, all right? Now how do you be a sniper? It's real easy. I want you to envision yourself being a matchmaker, all right? Okay, like you're connecting two people together. You're gathering what this person says what they want, what this person is and you're trying to match them together and be a matchmaker. Now watch this, okay? Once the customer sees more, rarely will they go back to less. If you put them on too much unit, you will never be able to take them backwards to a different unit again. Be really careful. Be a sniper right now and I'll explain this. So what does a matchmaker do? What takes the goals of the customer, what the customer kinda said they wanted? It takes the budget, the idea of the budget. You're always gonna need to bump your customers. It's always gonna happen, rarely will it not. You're gonna take the goals, you're gonna take the budget and you're gonna take roughly how you feel that their credit is or how their credit is unless they're a cash buyer, okay? And you're gonna take these three things and then you're gonna matchmaker them with the perfect unit. I wanna tell you this, there is the right unit on your ground that will pay you a lot of money. Also will make your customer very happy. But you got one shot, okay? I'm not telling you you can't show them to 10 or 20 units. I'm not telling you that. I'm telling you if you do, remember what I said earlier, confused mind does nothing. I dare you to confuse your customers. I dare you. Listen, let someone's wife go look at three or four, five, six kitchens, okay? They can't decide without going home what they wanna do. There's too many different four plans. Show them one kitchen, paint a picture of them having dinner in that kitchen with their family out on the road. You know what? That's all they need, but you showed them too many kitchens now. Now it's not about I wanna kitchen. It's what four plans should I go with? Remember this, slow down, gather the data, okay? Which is what I called this, gathering the data and be a sniper. You wanna show them that perfect unit that aligns with their goals, their budget, and their credit that you know they're gonna be happy with. But remember this, once the customer sees more, they'll rarely or never go back to less. So what I want you to do is make a real strategic plan on which unit you're gonna show them. And by the way, you wanna set it up. What does that mean? Setting it up sounds like this. Hey guys, based on all the information you gave me, I just talked to my GM, I talked to my general manager. We've got an RV or we've got a camper in stock. Guys, I don't know how we still got this. Guys, if I had a hundred of these, I could sell a hundred today. It's one of our most popular units. But everything that you said, it nails it, okay? I'm gonna double check to make sure it's still available. I'll be right back. If it is, you guys owe me a steak dinner. Oh my gosh. Guess what? Here's what you're doing. You're setting up the cell. You're creating the anticipation that you have something special to show them. Remember, Sniper? Okay, and now I'm gonna come back. I'm like, okay guys, I just checked it out. It's here. Oh my gosh. Come on, let's go check this out together. Let's go. I'm walking out there. Here she is guys. Let me tell you why X, Y and Z work out perfect. You remember your goals? You remember your budget? You know what I'm saying? You remember the things that you told me where you're gonna take it to, right? Who was gonna be with you as a family to enjoy it? Guys, picture this one sitting out in the woods. Woo! Man guys, I don't know how I got this one. We got 200 RVs or campers here in the park and this one matches every box. And on top of that, it's gonna make you so happy because of this reason, that reason, this reason. When you're taking it up into the Colorado mountains, it's got the cold weather package, guys. You know that 95% of our campers here don't have the cold weather package. 5% of them do. And the one that you guys that fits everything you guys want actually has that. That's fate. I should be like a magic matchmaker. Isn't that cool? That's what you are. Notice this. You're getting the customer excited. They can feed off the emotion and the energy and the desire, then the fire that you have that this right here is the perfect one for them. And since you're so convinced of it and you're so convicted that this is the one and you're so sold on it, they will become sold. They will become convicted. They will give up on their beliefs that anything else on your showroom is what they're interested in and then that's what they're interested in because of you, okay? That's called being a sniper. You loaded it in the chamber. You slowly took it. You're precise. You gathered the data. Bam. That's it. Your customers will love you for it. They didn't have to get confused and look at tons of campers and RVs on the floor. They found one. They found a trusted advisor and an expert just like you. You did your job. You built a connection. They love you for it. You gathered the data. You slowed down and boom! Now you're getting them excited. You're getting them jacked up. And you know that if you do your job right selling this one, that you'll be back inside doing the paperwork on it here in a minute. That's what this is about guys. So gather the data. Be a matchmaker, okay? And remember, find the perfect unit. The perfect one like a sniper. And I guarantee you this 90% of the time you could do a one show deal. If you do this right and you follow the road to the cell just like I told you, okay? A one show deal where you can go out there and boom! Land them on the right one right out the gate. And let me finish one last thing. The person that knows their inventory the most makes the most money. Never forget that okay? Every single RV you have on the ground. Every single camper. Every unit you have. You should know new and used. What it is. How much money it is. How many miles are on it. What year it is. I mean everything about it. What kind of special features it has. It's your job when you prescribe a solution right? Prescribe a solution to understand what it is that you have. Because most sales people what they do is they sit on their butts all day long. And when someone comes in they go ask their managers what they have. That's not your manager's job, that's your job. Your sales professional right? Remember the professional part on the end. Do your job, be a sniper, learn your inventory, be a matchmaker and you're gonna kill it. Well you made it till the end of the video. You're a true one percenter. I've already got your next training video lined up and ready to go. Click on it before you do that. Like the video. Subscribe. Makes you set your notifications. Every single day I drop out free F-R-E-E, free training videos for you. Click on the next video and by the way if you loved it, share it with a friend. Do that for me. Thank you so much. Let's kill it.