 Well, so our mission is SEO for everyone. So WordPress mission is democratizing publishing. So they want to or we want to make it possible for everyone to make their own website. But nobody cares if nobody finds your website. You don't want to have a website without an audience. So I think we're trying to help people get there, get the best ideas out there. So when we have a lot of free courses that will help people do the basics. And then if you buy our premium product, you'll get the courses as well. So it's done. If you buy a Yoast SEO Premium, you also get the Yoast Academy. And I think you need both. So you need our plugin to help you with all the technical stuff. And then we also help you do some of the content stuff. But then there are some things you just need to learn a little bit about. And we'll learn those things as well.