 GS1 as a global standardization organization is helping the economy now for 50 years. Everybody knows EN barcode, the UPC barcode, that is what we are known for and because we are helping the economy to optimize and digitize the supply chain, it is more than logic to me that we are here as a challenger only because we want to facilitate the supply chain independently if it is B2B or it is B2C and B2B is very obvious, that's clearly done by automated but for the B2C sector there is postal services of course involved and that helps us to understand the needs and as an active member in the consultative committee we are as well involved in the UPU sector but we want to know more and what I learned this morning out of some members we as GS1 employees, we are even challenged as well by the participants hey we as GS1 should improve our transparency as well and cooperation maybe as well in addition and that is something which is very important to me to see how we could improve and we could help the economy for its sake.