 Good morning everyone actually for some of you. It's already well into the afternoon I am off to a bit of a later start getting this video out this Monday morning But it's because I've had such a fabulous morning working on some other projects So thanks for your patience while I got things going. Um, so yeah, today is Monday, September 13th Side note. It's my nephew's birthday. He turns 18 years old today So pretty excited for my nephew Holden. Hey Holden. I don't know if you watch these or not Probably not because he's in school, but I'm just so excited for my 18 year old nephew today So here's what we're doing today you guys This week is my masterclass on the three LinkedIn strategies that can elevate your personal brand And what I wanted to do with today's video is give you a bit of a sneak peek as to what we're going to be Talking about this week on the masterclass I am a huge fan of sneak peeks as I'm sure you are too. I mean, it's why movie trailers were created My favorite tea company just did a sneak peek of their advent calendar and gave us a Tiny little vision of some of the teas inside the advent calendar So by the way, I bought my advent calendar. I bought one for my mom I think my sister is going to get one as well. So these sneak peeks work As a content strategy So already there is one content idea that you can put in your back pocket And that is to create a bit of a sneak peek at your products your offerings in your services What my sneak peek is about today is About one of the things one of the secrets I'm sharing on tomorrow's masterclass and that is about creating a healthy balance of content on your social media profiles be it LinkedIn Instagram Facebook and The healthy mix is something I've only really started doing a better job of in the past couple of years prior to that it was all about tips and Resources and tips and resources and you know educate educate educate give them give them give them stuff And I rarely talked about other things. I rarely talked about my personal life my family life Which is super fun, but it wasn't something that I shared a lot of on social media So I want to share this healthy balance ratio that I've heard from other LinkedIn content creators, so I should Preface this by saying this isn't something I created. This is a a ratio that is Quite popular with content creators, and it's the three two one Healthy balance ratio. So for every six posts, you're going to create three posts That center around your thought leadership So those are the tips and the resources and the things that I send out I do really well in this silly area of giving value and positioning yourself as a thought leader in your respective space But here are the other areas then for every six posts two of your posts should be about telling those stories So whether they are personal stories or work-related stories or the stories of your company Stories of your employees. Maybe the stories behind some of your CSR initiatives These are the stories that we like to tell and give people a more personal and Relatable Connection with us So for every six posts you want to create two posts that have that story telling element the last post or rather than one of the six That's when you're talking about your products and services Some people do this really really well. I know I struggle in this area if you also struggle to Promote your products and services Let me know in the comments because I know I'm not alone. I know it's a real struggle For me as as an introvert As as a Canadian as a polite person I never want to ask for business But I need to get better at asking for the business and so that's one of my goals For the remainder of the year is to do a better balance in my content around the three two one rule So I wanted to share that as a sneak peek as to something we're talking about tomorrow on my master class We're gonna talk about this three two one. We're also gonna talk about different content ideas We're also going to talk about the one Strategy that can move the needle so fast on some of your goals And it may surprise you so I'm looking forward to sharing that and of course the one thing that ties all of your content Together and creates a cohesive LinkedIn strategy So lots of stuff to share on the master class tomorrow if you have not saved your spot I would love for you to do so today. I'm dropping the link in the comments To save your spot in the master class. We have Three different master class times the first one is tomorrow would love to see it tomorrow But if you can't make it tomorrow, I'm offering it again on Thursday and then again next Monday So hoping you can join us over at Leanne Calderwood comm forward slash master class Okay, now I need to get to my resources of the week my webinar of the week Shameless plug. It's my webinar that's starting tomorrow. So I hope to see you there my Book of the week. It isn't a book actually it is a resource of the week Because one of my favorite resources just launched some new accessories And so I've been looking at all the fun colors and that is the full focus planner. Where's mine? This is my full focus planner. I've actually tucked it inside of a leather Pad folio that I already had that actually fits it perfectly. So I got super lucky But they're beautiful books. This one is a linen colored book anyways I'm dropping the link to the full focus planner also in the comments because they have come out with some new Styles etc and you can find it at full focus planner calm or full focus store so they've got lots of websites for you to check out and My final resource of the week that I wanted to share with you is The challenge of the week And because my masterclass is talking about content creation I would love for you to challenge yourself in creating Something a piece of content with a bit of a twist something that maybe you haven't tried before and then come back To this video and drop it in the comments so people can see what you've created That's about you know, that's where we we expand our audiences and connect with our audiences So come back to this video share your new piece of content in the comments So that we can check out what you have created this week Oh, thank you so much for your patience with me today creating this video a little bit late I do hope to see more of you this week on my masterclass or through your content that you're going to drop in the comments below Thanks for joining me you guys have a great Monday, and we will see you hopefully tomorrow on the masterclass. Bye for now