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Published on Apr 21, 2008
this video clip was pitched to my mother's international firm where she was heading a team finding ways of lowering HIV transmission. This was a contest to find a tv commercial that would get the public to become less shy about using protection when stigma had been among the most difficult obstacles to fight transmission of a sexual transmitted diseases. This in an area with the second to highest transmission rates of HIV in the world, Eastern Africa. The assignment for the film producers was, to create a commercial for public tv that would make the use of preservatives a 'cool' thing. What do you think? Does this clip, in your opinion, have a positive effect on someone to change his or her mind when before he or she was too afraid to pull one out because of the fear of being judged as dirty and sick?