 So this will be the first in a series of videos that I will do daily of inquiries regarding various subjects and the best way I thought of starting with this was to Ask myself the question of what should my first video be about and here I am Sort of doing the inquiry and I've already done it This will be the first video that I ever did I think where I have written content so I know what I'm gonna talk about and We'll see how it turns out if it turns out not so good then I'll know to depend more on you know kind of verbal and Coming up with stuff to think about and if it turns out well, then I know I can just rely more on written content so anyway, I Started thinking about it and I asked myself. What is the first thing that you need to know when you? Want to ask yourself? What video should you make or let's say you want to be a creator? Which video should you make or you can even extend it to? Creating a product so which product should I create should I do something intuitive? Should I do something? That's that's new. Maybe I should go and look what works and then do that so Are you the type of person? that talks about What is important to you? at that moment or view the type of person that Values more what other people Want to talk about so imagine you're at a party and There's a lot of guests and there's a group of people Is it more important for you that you're gonna talk about? Everybody I mean is gonna talk about what's interesting to you at that moment or do you? look for the main topic in That group at that moment and how you can fit yourself into that topic and from there Start the conversation in other words Do you go for whatever you care about or do you go for what's popular and I'm not saying like this is good. This is bad. This is you know, this is a more Virtuous way of being this is less virtues not all like it's just different personalities. That's all it is and The essence of the question what it focuses on is the distinction or the tension between being a follower and Being a creator so it may look like the creator Which again is the person that talks about what he wants to talk about what's important to him He creates the product that is he's passionate about he creates the videos that he wants to make it seems like he's always Kind of number one. He's always ahead, but it's actually not true because if you look at a Pareto distribution the creator is way ahead but only like Five ten percent of the time 90% of the time he's bound to fail This is in contrast with The follower who's actually very likely to succeed because he's going on something that's already successful So let's say that you go into again a social situation. You start a conversation, but instead of Just choosing a new topic not knowing whether people are gonna like it whether they like your delivery or whether they'll be Invested into the topic you go on a topic that people already talk about for example Let's let's talk about politics or again, but but even more so like let's not just just talk about politics Let's see what other people are talking about regarding politics and let's comment on that in a way that people find Good to hear but not In any way divisive So Harvard calls these distinctions the difference between being an inventor and being an entrepreneur now in terms of Advantages to being a follower or an entrepreneur You basically get safety in popularity Which means that when you choose what appeals to most people like when you want to make a video and you look at what most people What there's a big niche for already you can easily tap into an existing audience and And quickly grow with almost no risk because again people are already succeeding at that venture So you can look at stuff like reaction channels prank channels anti-sgw channels there's a huge market for these videos and You don't need to ask yourself. What do you need to create because again you already see what's working and you can simply tap into that market by doing what works and Maybe having a bit of variation through your personality. So you're kind of a different person So you just naturally do it a bit differently and you can you can look at people like Jinx and leafy who are two people who do pretty much reactions and Again, many people done have done this before but because they do it particularly well Or you could say because they're lucky They built millions of followers in a relatively short time simply by copying what works Now there's an interesting side note here Which something I found out is that Thomas Edison who you know invented the light bulb the Patiphone and many other You know really really important inventions And he's considered like the go-to guy when you talk about inventors He actually is Somebody who considers themselves a follower rather than an entrepreneur Because somebody asked him once and this was on a Harvard peered paper. Somebody asked him What he thinks about his ideas and he replied that he didn't care about them that the only ideas He would actually care about were ideas where he could commercialize them So again, that's a perfect combination between Being a creator and being a follower because he on one hand created stuff that didn't exist But on the other hand, he didn't create just to create he only created things that he knew other people would like Now Sony is another good example Sony was actually originally Founded as a company that that that's agenda was to sell rice cookers So to sell rice cookers commercially on a massive level and that failed horribly and immediately they shifted directions looked at what's currently trending and Nowadays they sell playstations TVs camera. So completely different direction Not creating too much of anything new but then again, you know having some new stuff But but mostly following trends Now in terms of disadvantages the biggest Disadvantages to following trends are simply the inherent limitations in terms of creativity and you know creative engines agency and Depending on the actual trend itself. So These essentially are the problem because You never actually create an audience. Okay, there's An audience That's already there or that's you know being Manipulated and changes based on the environment for example right now. There's a big audience for anti-Trump Videos as well as pro-Trump videos, but once Trump thing goes out of the Popularity contest let's say for in four years when he stops being president suddenly You don't have an audience anymore because nobody cares about Trump anymore or let's say Imagine the case that you want to create something that's not related to Trump again, you've the audience that you've got where you've built up your audience by Extracting a bigger audience that was the people who are interested in the Trump stuff Maybe they don't want to hear about the other shit that you want to say so you run the big risk of Creating an audience that traps you in very specific Interests and then you can't get out of those interests Which again if you have an artistic a High artistic integrity where you have to do something that's kind of your thing That could really mess you up and then again when the audience fades away You can't shift it and you're gonna lose a lot of audience So think for example of companies that sell cars like Kia Honda Toyota Fiat When you buy cars from these companies, you're not buying a car like oh my god. This is a fiat or this is a Honda It's yeah, it's crazy. No, you just buy the car because it's you know the most cheap the cheapest Or maybe it has like some good features You don't have any allegiance to the company itself So the moment the trend shifts to another type of car in the moment, you know the market changes You don't care anymore. You just go to another car Another car company now. This is not the case with companies like Tesla Ferrari Lamborghini Maserati companies that sell, you know usually premium cars that is True, but but more and more Deeply than that is that they sell something that's very unique Where people who buy Tesla? Very often only by Tesla or people who buy Ferraris are you know, they really like Ferraris or Imagine with Apple how somebody who's an Apple fanboy like me Self-admitted Would only buy something that Apple made so you can show me something or you'll be like Hey, it's it looks like Apple. It runs like Apple. It's exactly like Apple, but it's not Apple and Just because I I know that it's not Apple. I won't get it Even if it's cheaper, you know, whatever and and because you created they created a market their own market they can Sell stuff at premium prices So they get more loyal Followings which allow them to not have to compete with other companies and competition Lowers prices so the same logic applies to videos where if you are people love you because of you That gives you a lot of social capital where people are much more willing to do stuff for you So let's say you open up a patreon account and you want people to pay monthly to you know get benefits from you You don't need to do nearly as much to Get people to do it because they'll do it just off of Loving you basically rather than being like, you know convince me to do it because Kia I Don't have any incentive to support it directly. I just wanted their car But if it's a Mercedes You also want to lift up Mercedes because you're not just buying the car. You're buying the brand So when you are a creator and you make videos and you make specifically your videos That means that you're special so people are referring to you rather than the niche So you can take as an example reaction channels where although there are a ton of reaction channels like tens of thousands of them Where some are really successful some are very successful, you know a lot of are somewhat successful And again, many are not successful at all You get channels like h3h3 which are reaction channels, but they're creators so 99% of what they do is completely artistic and creative and People no matter what happens to the whole niche of creation of Reaction videos people are going to follow them no matter what no matter where they go No matter what they change for example now They have podcasts which is a completely different niche so they run a podcast show instead of reacting to videos and They have I think about 25-30% migration where people not only watch this one but also watch this type of content Which just goes to show you how powerful it is When you're a creator again, you don't have to be a creator a follower has many advantages as well This is a creator. So this brings us to the biggest advantage of being a creator, which is that again, you anchor yourself as That person where people love you for you and not just for the trend that you're following When you create something Just for the sake of creating it People will love you very much because it's you put your soul into it. It's it's you It's not something that you just found That happens to be good But even there there's a big risk. There's a big tension that starts because once people Start demanding your creations It's very likely that they'll want to see some specific type of creation that really gets them going and it's really tempting to just you know go with the market and Follow whatever the whims of other people are so you start off being artistic and then you found out people love especially one type of creation that you did and then that completely destroys you because now you're Confining yourself into doing that specific thing For example, I think Edgar Allan Poe the guy who made Winnie the Pooh He was an he wrote Romantic novels so really deep dramas and none of them really took off and Then when he made Winnie the Pooh that really took off obviously because everybody knows Winnie the Pooh and He would not go back to it. So he would not go back to writing that kind of content he wanted to go back to writing dramas and Everybody hated him for it. So people hated him for not going with what the people wanted and he hated himself For never seeing that success with his own stuff So the only thing that he did where it was like, okay a one-off thing that was successful But his main passion was not so again everything has a Risk with it. Okay. It's like when you have a sick puppy Again, you've got a puppy. It's like oh, it's so cute. I love it And that's why you got it as a toy and then it gets sick You need to take care of it. So you just put it put it down, you know, you kill it Because well, I didn't sign up for this. I wanted this kind of thing. I'm getting this kind of thing but in terms of disadvantages as a creator you constantly risk being copied by other people being taken advantage of and Ultimately just failing because you're not able to create enough demand for whatever it is you want So for example the reactions channels. I just talked about they're dependent on Extracting value from other creators who who who created things, you know that people value so Channel that does reaction videos will not do a reaction video about a video that nobody watched and took interest in because again, they are dependent as followers on people liking reaction videos and on actually there being Videos to react to which again dependent on people being creators It's just like the argument of job versus the argument of being, you know, a businessman or an entrepreneur When you know, you can say oh, it's the best to be any a businessman, okay, but if you don't have any employees You can't hire anybody. You can't do anything But if you don't have any if there if there are only employees, there are no businesses That means nobody can make any money. So again, it's it's a balance between the two But but but if you're a creator people will use your creations to to get gain value off it So you need to know how to use that Again, the other disadvantage is people Trying to put you down basically create value from the sub for themselves not by extracting value and kind of sharing stuff But by putting you down Let's say you talk about something. This is me. This is my opinion. This is what I think There are a lot of negative people who will use this content to Put you down and make you look bad To criticize you because that's what makes them feel good. That's what That's the way they grow their stuff So again, you run the risk of not just being one of the group, but actually isolating yourself where people Don't like you. You know, you can actually create the wrong thing You can create something that nobody likes and people are gonna be angry at you for it Because you don't have specific guidelines because you use your creativity You don't have that security of knowing what's popular already Now The other thing it means is that you need to sell yourself so Because there's no demand or maybe the demand is not explicit You need to find either the hidden demand that people haven't found yet Or you need to create demand from nothing. So you need to convince people why Your ideas are the best why what you're talking about is the most important or the most entertaining So a big dependency here is on salesmanship and being in the right place in the right time So if you're trying to create something where there's no demand at the moment Dude, you're on your own like you're Entirely dependent on your salesmanship skills on your ability to inspire people and to generate enthusiasm about something Which many people did that and created huge markets just by themselves sometimes Solidifying themselves as the leaders and sometimes unfortunately People saw the trend that these people were creating and now you you get your trend stolen by somebody else who becomes bigger So again, there's always risk in life. No matter if you choose the risky option or the safe option So in conclusion Instead of me saying, okay, you need to make this kind of video or you need to make this kind of video What I recommend is that you think Which type of person Do you fit? Where like how much are you this kind of person? How much are you this kind of person? Because it's not a dichotomy. It's not either this or that. It's it's a combination It's like I'm 80% creative and I'm 20% a follower So a person who's 100% creative is somebody like like Jesus, you know, it's like I have this idea This is how I want the world to work. I don't care if I get crucified for a I don't care what happens I don't care if the whole world is against me. This is me. This is my idea where somebody who's a Complete follower is like no, I'll only do it if it's something that I know will work It's the safest route is the most profitable way I can make money or in other words, you make these weird Elsa spider-man videos That go crazy on YouTube right now or you're making, you know reaction channels where you literally just Find the best of the best of the best and the only thing you'll do is is something that you know will guarantee To get at least a thousand views just because there's so much demand behind it now People who are mostly creators They tend to be very artistic very creative. They have a high level of conscientiousness Which means that they will not be able to live with themselves if they don't feel like they're doing the right thing and following their passion So I'm highly conscientious I can I in my case cannot do something where I don't feel like I'm doing the right thing at that moment So I'm never able to be kind of like the follower. That's why I'm like 80% a creator. Also creators are They have a really high capacity for taking risks and dealing with uncertainty Because again when you're not following the herd when you don't go off the beaten fat when you don't go on the beaten path You have no idea what's coming. You know have no idea if it's gonna be amazing if it's gonna be awful if it's super dangerous if it's super Profitable so you have to have a really high tolerance for that now people who are mostly followers They tend to be very calculated and opportunistic So they like to find opportunities and they like to take advantage of them So instead of creating an opportunity they like to find opportunities They're usually a lot less artistic and or at least a lot more orderly and less concerned with artistic freedom So maybe they can be somewhat artistic But but not like this has to be my way or the highway, you know, I can find a place to be artistic in this frame They're also very much inclined towards order and structure and Having a low capacity for risk So you can pretty much sum it up by calling it a person who's opportunistic But likes the beaten proven path So instead of jumping forward and asking yourself am I you know should I do this kind of video or this kind of Video I recommend that you sit down and ask yourself which person are you mostly relating to right now like which archetype between these two Like I'm 80% this 25% that and I'm 50-50. I'm only this only that and based on Where you identify yourself you'll immediately know what's the best decision for you. So if you are A creator type by the way, this is again not about efficiency. So I think most both of them are effective Depending on what you most relate to so they both have their virtues and their disadvantages This is about which one can you live with yourself by doing so most people are Followers and they cannot live with themselves Being mostly creators and people who mostly creators cannot live with themselves doing anything else So if you came to the conclusion that you are a creator, then that means that you should immediately Just start where you are and ask yourself what's important to you and make a video about it And or if it's a business start the business about it and if you are a follower then you should start researching trends and finding either extremely specific niches or extremely general again depending on how artistic you are and And and and start through that path. So both of them Again offer really good solutions Either going really creative or going really based on opportunity. That's already there and trends and markets Identify yourself find out which one you most relate with and that's where you're gonna start for which again for me 80% creative so I Don't really want to look at too much on other stuff. I do that a bit and that's Today's video. So if it's helpful for you, please, you know like it share it with other people and If you're unsubscribed yet, please subscribe lots of more cool stuff coming up. Thanks for watching. See you tomorrow