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Published on Jun 24, 2016
Lance Bachmann, President and CEO of 1SEO.com Digital Agency, sits down for an interview at Google’s office in New York City. As a proud Google Partner, Bachmann spoke about the importance of combining your SEO strategy with your SEM and paid advertising strategy, answering questions about branding, ad extensions, and how to trim the conversion funnel.
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As a top Google Partner, Bachmann tells you that you can’t narrow your marketing efforts to just organic or paid, informing you how utilizing both techniques hand-in-hand will lead to further success. Organic listings are complemented greatly by your advertising and pay-per-click campaign, leading to a 50% increase when your brand has an advertisement on the Google search engine results page. Bachmann discusses how you will increase your clicks and conversions when optimizing for both organic and paid platforms. He goes beyond the click to alert advertisers and marketers the importance of a multi-channel strategy. Make your message clear and leverage your brand with an SEM program. Listen to Bachmann explain how 1SEO.com Digital Agency customizes messages for each audience and target persona.
Lance Bachmann helps build businesses through innovative digital marketing practices. He helps hundreds of clients across the globe achieve success through advanced digital strategies, utilizing advertising and organic campaigns to keeps brands in front of their target audience. He has built a successful agency and is a prolific public speaker at events across the country.