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Published on Feb 2, 2011

This is a video project that showcases the dying art of making and selling Javvumittai - a kind of local taffy that has been a part of life in Madurai, India.

Comments • 173

Tharmini Ravi
Some body tell me where can i find this ??? Am in london and looking for this for more than year. no one have idea about this nowadays :( MY faourite thing in the world :( :( i want it i want it :(
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Tharmini Ravi Any luck finding in central london?
Tharmini Ravi the chance of you finding in london is slim, try sugar sin in central
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Mohan Shenoy
There is no dearth for ideas in making sweets in India. I thank youtube.com and the producers for publishing this excellent documentary.
tulsi rangasamy
lovely mittai not found any where... anna AC shop pottu  old sweet candy nu vikkalam sema sales aagum.... innum nalla demand irukku
@Varthika Neethi Mohan: COULD YOU PLEASE ask the candy maker to start packing his candies so he could sell them?????? He could use plastic wrappers individually and then sell them by the dozen in a fancy package or boxes for ** rupees OR he could sell large individual pieces of art for * rupees or so. He will get MORE profit if he moves to a city and start a store. He could try starting an online business also (in this case, no need for a middle man to loot his profits) with the help of his son. Or he could contact a TV channel and start advertising his business even if it is a small one in the beginning. PLEASE convey this message to him.
Aruna G
OMG in this artificial world,instead of more chemicals and preservatives tis is far far better..... kalakurenga anna....
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Aaru Mugam
don't speak like this very bad😠😡😡😡😡😡😡😠😠😠😠😠😡😡😡😠😠😠😠😡
Un soothula irukka hygiene?? Loosu punda..
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Aruna G
fantastic candy....
Apdi sollu di en chellakutty..
Arun CV
One of my best memories. instead of sending his son to a job, why can't he take this business to an higher level. It doesn't mean that you have to walk on the streets. There are many ways to market this. Be a bose and have your own identity.
Asmita Gupta
Arun CV just search YouTube arun, in America these days this technique of candy making is getting a lot of attention after Americans saw Turkish people doing it. This person doesn't know the exact value of his art, nowhere in the world candy makers make such wonderful shapes with the candy string, they just makes pictures inside the candy strings and cut them in small pieces after they get hard, this is different and I can garuntee that if he learns some business tactics and some new techniques he can develop this into big business​, he just doesn't know his worth.....is there some way to convey this message to him?
Krishna Sonar
really the son is realistic. he is ready to sell even after being in jobs in future, shows how dedicated he is in learning and keeping the tradition alive. we need to save such beautiful arts, old is always gold. the modernity has destroyed the beautiful and simple things from human beings
Prasadh Kumar
really awesome.. I thank to the who made the documentary.. but can u educate his son to do the same business in packed way to delivered to shops of cities.. his making of toys are awesome..
sabapathi elakkuvan
Now a days lot of cholate came.. But this kind of candy only bring us our sweet memories.. Thank you Sir.. Enjoyed watched.
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