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Uploaded on Jan 5, 2011
So it Goes - the first single off of Akron/Family's top 50 most eagerly awaited albums of 2011 - S/T II: The Cosmic Birth and Journey of Shinju TNT
Video by acclaimed video artist Tommy Yasuhara
As we know, Akron/Family spent the last couple years charting jungles--concrete and otherwise--in reckless pursuit of the bejeweled and glowing tones now emanating brightly from their new record and live performances.
So It Goes' bawdily soulful psych-bounce maps the journey home of an open heart turned halfway cold by a climate all too often suspicious of simple kindness and sincerity. The vocals testify with raw beauty and wry confidence over a groove both surly and sexy. The riff is oh so sticky, and the whole boat seems to sway with abandon while Upsetters-style backup singers keep you swaying in agreement...and just then the wind picks up and tosses you into the classic Vonnegut-nodding refrain of "so it goes", echoing out and carrying you through into a coda that sounds like it could have been copped right off one of the early Ak CDR releases - all sweetness and color and contrapuntal dreaminess. It's an epic 2:36, and it's just the first taste of the fractal wonders to come.