 It's the network. I've always moved on to something a bit different now because we don't really talk about sync a lot, especially not on this podcast. I was reading an interesting article written by Chris Edward Sacra from Sync Tank and she said Netflix are going to put 17 billion into their programs this year, into their movies and the TV series and it's going to have a massive effect on the opportunities for music going to TV shows and the same thing as well when we've got Disney Plus launching, Apple TV Plus is launching as well and HBO Max. There's suddenly a lot more opportunities for artists to get their music out there and get some money as well. I think it's just an interesting time because there's not been this much opportunity for an extra source of income before. So I think it's just thinking from an indie artist's perspective really might be worthwhile getting yourself something like music gateway and stuff to get some sync coverage and paying for someone to pitch you to these TV series and movies because the revenue looks like it's going to be there. Yeah man, this is a benefit and just a derivative of this content landscape that we're in. It's not just artists that need more content. It's not just even regular entertainment that needs more content. It's brands in general, right? The NBA needs more content and it failed the MLB, the soccer leagues, McDonald's. Everybody needs more content to stay top of mind and be included in the attention and the regular meme guy at home or just like a little kid in fifth grade, they might try to put your stuff on something and not pay it, right? Of course, they're going to do it all the time. With anything, the technologies will find it, copyright it because of the things they're coming up with and that'll be that. But if there's no payment, they're just going to come out of it because that doesn't make sense for the consumer. But Coca-Cola that can get sued, right? McDonald's that can get sued. These bigger companies that still need to create more content, especially understanding that music is an integral part of consuming content so much in so many ways, right? They use it on their commercials and their TV shows and all these things before and now that we need to create more and more of it and there's going to be more of people that need to sink, right? It's as simple as that, right? And those people who do it that way again, we have more people that are official, carry their business out in the true proper legal fashions. That means a lot more opportunities for artists and there's so many artists that I believe that, well, this already happened. It's not even new, but I think so many more artists will truly understand that, hey, I could just become a sink artist and make more than a lot of these other artists, right? There's a lot of bad music. I was me and Chloe were watching TV last night and I was pointing out to them, listen to all these bad songs, especially reality TV shows. There's a lot of bad music that plays in the background, but it does the job and it doesn't even feel that bad in that moment, right? Because that's not the full purpose of it. It's not the focus, yeah. Yeah. If you're a wack rapper, you can come up on on sink deals, right? You don't have to be commercial level, record label, sign level to win off of sink. There's so much opportunity. I guess I have so many thoughts because I haven't really, as you said, we haven't really went deep into sink too much on these videos, but of course this is just, it's positive that they're investing in more content because that means more opportunity for sink, but I think that's also just indicative of the landscape of today. More content means more people need to create more content just to stay top of mind and compete for attention and then the more people that need to do it and the more you force these official brands to do it, that's going to be more opportunity as well because of course they have to handle things illegally because they have a lot of other assets to protect. Because it got me thinking again, like obviously it makes so much sense, but a lot of artists could actually write particular songs with a brand in mind or with a TV series in mind. They say like the first season of a particular show, maybe you could write a song for the second season, you could try and pitch. I was thinking, obviously, what was the name of the artist you interviewed who pitched the Spanx? I've forgotten his name. Oh my gosh. How did I forget his name? I had it in my brain. I just forgot because I was going to make the point. Oh my gosh. Make the point. Make the point. I will say his name. I don't know why his name is not popping up right now. He had this idea in mind. He's like, I'm going to write this song about Spanx. I'm going to do my research into her brand and I'm going to pitch it to her. And it all just came out from there and he made him a serious amount of money for a big brand. And he just had the idea. He's like, rather than writing a song, obviously, I'm all four artists writing songs because they want to write them and whether they want it to be about. But if you could write something for a particular brand or target in mind, he could really be so fruitful for you. So he set out just to make this song about Spanx and he got the deal. And there's no reason why you still make your own on your own creative endeavours, make your own projects. Also maybe, you know, once in a while you should sit down and think, right, what would I like to let's write something like an actually a particular target to a particular brand or TV series or anything and just pitch it. You know, you know, no one's exactly. Exactly. 100%. I guess it's there. And I had another artist who saw that interview, maybe talking about that with him. And then they decided to pitch to a big car brand a song that they had about that car brand. And, you know, it's a more niche car brand or whatever. And I don't I don't think it went anywhere. And I wasn't even going to advise to do it exactly. Well, that was a lot of back end stuff, because he needed to own the song in my opinion. But but with that being said, he was actually engaged, got response from one of the bigger people of the brand, some BBP or whatever, which took it and continue to have conversation. So the pitch actually went through, right? He actually got to somebody with a chance enough interest where there's a I want to present this idea to the team. All right. And see what happens. And that just goes to show you it's so much harder to get an executive's attention in music, because they're in that domain of music. But these other people outside of those spaces, they don't experience music being pitched to them all the time, right? In cars, they probably experienced people who want car help, right? Those types of things are trying to are trying to get on that way. Like Sarah Blakely probably has all these people who want to get their clothing brands or woman driven brands that things that she sees all the time, she doesn't see as much, even though her husband came from the music industry back in the day, right? All these people in these different niches, like where it seems like you're competing in this one space, but you'll be surprised how many other places that you're actually refreshing. Yeah, the big one need to mention is we haven't mentioned yet is eSports 100% need to be putting some. Yeah, but those are going to integrate really fast. Yes, you need to. But those that's not the same as some of these other industries where it's just almost no music because there's already one integral because it's in the ground of a lot of people just playing and to Yeah, like, well, Twitch is almost synonymous with eSports, right? Yeah, exactly. But, you know, getting on pitching to actual, you know, influences on Twitch playing in the back of their videos. It's still an underutilized market. I've been pitching to artists to do so for years. I've had a lot of artists that have had success doing it whenever, but I don't think that'll be as much of a problem in like five years. I think the gaming culture is so strong and a lot of those kids are going to also rap to they'll like, it'll be natural for them to just try to do it in gaming and gaming videos. That one is just so obvious in the how acting culture. Drake, like the fact that Drake did that already, people understand, you know, how they can benefit from each other. So yes, definitely do that because it's still underutilized and it's still early just because of the difficulty in people. It's not just in front of people's faces, but I think that's under boxes, you say, yeah. But even more than that, yeah, go even further outside the boxes than that, where like that's probably people's third step. But think five and six were industries where people wouldn't even think to do anything at all. Another example, there's a girl I know who did a remix, well, she has an influencer friend who did a remix to this old New Orleans song, and they were able to get essentially a commercial deal doing some remixes for like a local car dealer. And that doesn't maybe sound sexy, but there's real money. Like now they're writing car commercials for and then doing a remix is to bring that attention on that car place attention, drop the videos. So that's the real Atlanta that happens all the time. If you turn on the radio, certain channels, like 1-800-411-PAIN, good Lord, they have a new remix probably every two weeks using rap and all that stuff, obviously targeting certain demographic. But there's so many opportunities to make money and sink in different ways that it's crazy. Making money in music is different than, hey, I want to be this particular artist and go this particular path. The problem is everybody's trying to go down that particular path. The vision of an artist that was sold to them when they were kids through their favorite artists, right? They wanted to be like those people, first to say, saying, I want to make money in music and there's so many ways to make money. I found his name. It's the network.