 In this video, I really go deep with my thoughts on social media for real estate agents, okay? This was a session that I did where, I mean, I really just let it all out when it comes to just content creation and how agents should be utilizing social media. And this could go for any businesses, honestly. So I want you to really take this in and really absorb. There's a lot of nuggets in here that could really help you in terms of social media and content creation and so on and so forth. You know, when to post, what to post, how to be creative, how to make yourself stand out in this crazy world of content creation and social media. So I hope you enjoy this. Leave me a comment, smash the like button, hit subscribe and all that good stuff. And here we go. But there's some fundamental principles that exist no matter what the market is. And then work hard to get in front of them and get their attention and make a connection with them. So today we're going to talk a lot about the right people and who you should be talking to who are likely to do business with you right now. How many actual Legion activities are there available to us? This job is predicated and you talk into people you don't know to help them buy and sell real estate. So you've got to have something on the back end to make sure that they never forget who you are. Now these are real people. Now you can run call to action ads. There used to be an extra step where you make it look alike audience to that audience, segregate it to your area. May go in a different direction with your strategies on social media, but it's a journey. There's a lot of steps. Most people on social media are telling you what to do, but they're not telling you how to do it. Welcome everybody for Ricky Carruth. Thank you. This is going to be awesome. The next two hours, there's two sessions. The next two hours with Ricky Carruth are going to be amazing. We're going to start talking about social media and prospecting. And then in the next session, we're going to do live prospecting with Ricky Carruth making phone calls and you'll be able to watch that. So my name is Curtis Fen. So my name is Curtis Fen. I'm the president of Red X. We've been working with Ricky for gosh, many, many, many years. Yeah, six, seven years. And we believe in what Ricky's doing. He went into the market with an idea to educate for free. And we really believe in that in educating and helping and giving to get, like many of you do in your businesses, the more value you bring to your market, the more deals and transactions happen because of what you're doing. So we really love Ricky. If you know Ricky, just give him a round of applause for being here. It's a weird market right now in many markets. Am I right? And we go to conferences like this and we're down in the expo and people are coming to our booth and we've got people coming and going, I'm still getting 50 offers on every listing. Is anybody in that market right now? What about, yeah, what about anybody in a market where they're like, this is the first time in 20 years, I went without a paycheck for three months. Is anybody in that market? Because those exist. Nobody wants to raise their hand. I see people going like this because that's a reflection of the market sometimes. And so it's this weird market going on throughout the country, but there's some fundamental principles that exist no matter what the market is. Do you know what I'm saying? There's fundamental principles in business and it's very simple. It's spend your time and energy and effort and money on the people who are likely to do business with you and then work hard to get in front of them and get their attention and make a connection with them. And the more connections and conversations you have with the people who are likely to do business with you, then the more business we do. And that's going to be the same in any market, in any business throughout the entire country. So today we're going to talk a lot about the right people and who you should be talking to who are likely to do business with you right now and how to get their attention and how to get connections with them. But I mean, it's a small room. So it's hard to do this whole reveal of Ricky Karuth because he's already back here shouting over my shoulder, but you know who he is, but I want a big positivity, loud welcome for Ricky Karuth. Hi. How are you guys doing? This is going to be fun. So we're going to dive into social media, everything these guys are doing to try to help you guys enhance social media, create better content, get in front of the clients that you actually want to do business with. Have you been following me for a while? Who are you? How many people have not been following me or has not followed me? Where have you guys been? It's real easy. Just type in Ricky on Instagram and I'm the very first one. So yeah, we're going to dive into that. The second hour I'm going to make live calls. I'm going to get it for sell by owner on the phone. I'm going to get a for rent by owner on the phone. I'm going to get a random property owner, which is called geo leads, which I refer to as circle prospecting. And I hope to get not hope I'm going to get all three of those prospects, one of each type on the phone to show you guys how easy this really is. And so if you've been following me for a while, which most of you have, you know that when it comes to lead gen, there are so many different ways to lead gen. If you ever sat down and try to make a list, has anyone ever tried to make a list of every type of lead gen? Okay, you should, right? And you should get together with a bunch of agents and get together and try to make that list. How many actual lead gen activities are there available to us? And what happens is, and I've done this several times, we come up with about 20 or so. And then from there, it just becomes different variations of the 20. I just kind of a little different twist on one of the 20. It's really only about 20, 25 different lead gen activities, avenues. And what I've realized, you know, through my career, and to the point that I actually created a massive business was that no matter what lead gen activity that I choose, it all comes back to the same activity, the same point of the funnel, which is what? Conversations. Regardless where you get your leads from, you have to talk to them. I was talking to a team leader out here, he said, what do you think about ISAs calling, right? Not my team members, but the ISAs. I was like, what's the team members doing? Oh, they're lazy. What? What if they don't want to make calls? Get a job. Get out of real estate. This job is predicated and you're talking to people you don't know to help them buy and sell real estate. If you're not want to do that, if you're trying to figure out a way not to do that, then you're trying to figure out a way not to close deals. So I think about all the different lead gen activities coming back to the same action, talking to people. And I think, I'll just go talk to people. I don't have to do all this stuff. Right? So what we're talking about on the first hour takes us to another level where I've been so big on geo leads, being able to pick the exact property on I want to do business with and getting their information, their cell phone or their email for a penny and just talking to them, right? Using the properties and excuse to get to know them, see what I can do to help them, short and long term. I'm looking for life, long relationships with the most property owners in my market. That's how I won. And that's how anybody here is going to win. That's how you're going to win. How you get there may be different than the way I got there. I don't know. But that's the objective is that the most property owners know who you are and they see you frequently. You're able to stay in front of them and they never lose that great first impression warm and fuzzy feeling that they got when they met you for the first time or did a deal with you and how well you took care of them or talked to them. You never want to forget that. So you've got to have something on the back end to make sure that they never forget who you are. And when you've got those things running on all cylinders, now it's just a matter of scaling. How can we get to 5,000 owners in our market, 10,000 owners, 20,000 owners that know who we are and that we're here to help and they never forget who we are? If we can crack that code, then we've really got something. So with Geo leads and targeting the exact property owner I want to do business with, if that in my mind is the holy grail hack of real estate, because now I don't have to make YouTube videos. I don't have to run ads. I don't have to pay Zillow. I don't have to do direct mail, because all that comes right back to the same thing, just talking to that person. I got their information, I could just talk to them. Now I've hacked the entire system. Now let's take it a step further. What if I had all that data and then for I could run a $5 a day ad, $2 a day ad, $8 a day ad, and target those exact people. So let me break down really quickly. I'll hand it back to Curtis just to set the foundation here of this. To run a great Facebook ad, to have a successful campaign, it's a couple of layer process. The reason why a lot of you did Facebook ads and you were unsuccessful, it didn't work. It failed and you're like, this sucks, because the leads are horrible or whatever. The reason being is because you ran call to action ads day one to the entire general public, which is who? People that live in their mom's basements. 19 year olds that hate on people online and people that are just messing with you. But the true process is to run a non-call to action ad, a non-call to action ad with content. Then you create an audience after that ad has ran for a while, people who actually engaged with the content. Now these are real people. Now you can run call to action ads. There used to be an extra step where you make a look-alike audience, so that audience segregated to your area and then run more ads and then call to action after you segregated that audience. But Facebook took the look-alike audiences out of the picture for us agents. The normal process is non-call to action ads, filter down to the real people that may want to do business with you, then run call to action ads. Now we're getting really good leads. But what we've done is we said you can run call to actions day one. Why? Because we're not running ads to people that live in their mom's basements. We have the data of the exact property that you want to do business with and every cent that you spend on ads are only being seen by the property owners that you want to do business with. Now you can run call to action ads day one and you can actually create the ad right on the platform. So that's what we're talking about in the first hour is how we can help you hack the system of actually building a brand very efficiently instead of wasting a lot of money to try to figure out who your audience is. We already have your audience. They can just spend a couple dollars a day to stay in front of the audience. Does that make sense? So that's what we're talking about hour one behind me back to Curtis and then hour two. I'm gonna call them. Now let's make some noise and see how loud we can really get. The problem with Ricky go for that long he tried to address most of the questions we surveyed people that we were going to go over today right there. Let's get deeper in some of these things because let's start first with the targeting. We're gonna get into how to do that very specifically because both Ricky and I have talked many times that we don't want half the stuff that you go to at these conferences all conceptual and like oh that would be fun and then you still walk away going what the heck am I even supposed to do? They're telling you what to do but they don't tell you how to do it. So so we will get into that. I just want to I just want to talk about a few things that Ricky's bringing up and and it's part of that targeted audience. You know only four percent of the country's going to turn over every year four to five percent and and so if you if you're getting on social media and you're just trying to build a brand that's really important long term it always for any business that that you want exposure you it's it's like putting a billboard up in your town you that might be good because everybody's seeing it but 60 well 35 percent of the people don't even own their home they're renting these are national numbers so depending on your market that could be a lot more but 35 percent of people you're paying to be in front of our renters which could be your strategy but usually it's you know not a good strategy buyer strategy not a good strategy so then so you're already paying 35 percent more money than you should on most advertising but then you go down you go well of those 65 percent you have like eight percent of those that are actually going to do something in real estate this year so now you're overpaying you know 92 percent of your money is going to people who aren't going to do anything that's a long term strategy you just want to build a brand if if if you want everybody to know Curtis real estate team you know and and they're going to see that forever that's a great strategy but in this market that's not a great strategy we need 2023 is weird and we need listings right now if we want to make money right now and if we want to increase our personal production that means when you say when Ricky's talking about you could take a very targeted list of people and do social media ads to them then we want to take the people who are going to transact in the next 90 days and put those and we want to put our stuff in front of them not everybody because we want to put targeted dollars to a targeted audience and Facebook doesn't allow you to do that anymore they Facebook wants to wash its hand clean right they're still dealing with Cambridge Analytica and all that stuff right with their class action lawsuits so they they want to say well you bring the data and then we'll target so if you bring the data and give it to us we'll go match that to Facebook meta users and then we can target ads to them but you have to start with the data but once you have that right and and of course we we provide that if you know anything about red X but even if you go to your title company and say give me a very targeted list of people and you can upload that you're already starting with the targeted list of people that now now the game is to get their attention and get in front of them and so Ricky how how how would you relate what you do on social media which is where most people have found you um social media being YouTube Instagram Facebook TikTok all these other platforms that's how they found how how would you relate that then to the agents of how can I put my stuff or start creating my stuff and putting it in front of the right audience also is it like one degree in here so can we it's the whole hotel the speakers sounded nervous at the general session but they weren't nervous they were just cold yeah so can you call the guy and let's let's let's swing the pendulum to hot social media uh for you guys um social media is a journey there's nothing you're going to learn this one day here conference over here you may get a nugget that changes what you're doing a little bit you may go in a different direction with your strategies on social media but it's a journey there's a lot of steps and there's a lot of there's a there's a there's a lot of learning steps that you you learn stuff and you start molding your your social um you're always reinventing yourself right so let's just say back in september of last year i quit posting on instagram for about two to three weeks i had calls with meta i did a lot of market research and i came back and i said i'm going to post four to six times a day right a lot of you guys saw that and so i was posting four to six times a day why did i do that right my my instagram blew up to 200 000 and then for about a year it was just flat i would lose about as many followers as i was gaining and after about a year i didn't really care for a while but after about a year of that i was like this is not right something i'm not doing something right let me focus on this and until i treated social media like a real job like let me really spend time here to grow i didn't really grow until i realize let me post four to six times a day when i started doing that i started getting 100 followers a day net and just growing and i did that from september until about two months ago and then i said okay now i'm plateaued out a hundred followers a day and now let me reinvent myself again and you know what i realized let me spend what i was spending on six videos on one amazing video a day and you guys have probably seen that over the past two weeks i'm posting once a day now and it's way higher quality and it's getting way more engagement and i'm getting more followers than i was during the last phase so you see even where i am six years into the social media content creation game i'm still reinventing myself and trying to figure out what's working better and what's what's not working what used to work that doesn't work anymore and i'll tell you what is really working the best right this second it's what i just screamed out when he was talking about all the fluff happening at these kind of conferences is that most people on social media are telling you what to do but they're not telling you how to do it and if you look at my content over the last two weeks each of those videos is walking you through step by step how to do whatever it is i'm trying to tell you to do i'm not just saying go get listings i'm saying you should be getting listings here's how i'm not saying go after absentee owners i'm saying you should go after absentee owners that's where right now there could be some some good opportunities to get listings because people feel like they're locked in to the three-year rates if they don't if they don't live in the house that they're trying to think about selling bless you then they're probably they could be thinking about selling it with where prices are right it's a better opportunity than calling primary home owners so i didn't just say you should call them i said you should call them and here's how step by step click click clear click there go to this website um so think about that when you guys are creating content is tell people how to do stuff not just what they should be doing like you should buy a house the markets you know this and that now okay cool that's a great that's a great first part of that video now let's follow up with how they go buy the house right and a lot of people assume that people know more than they do i was talking to an 18-year-old this is one thing that changed my entire life i was talking to an 18-year-old that's just a social media genius he's just crushing it and i said let's have breakfast man and uh he'd already seen me and he pulled up a couple of my videos and he kind of watching me he's like bro i do not know what the hell you just said and i was like boom like i'm talking over everyone's head because i think i this is what i live so to me it's like real estate 101 abc's elementary stuff but to the regular person out there they don't know what i'm talking about can i jump in with an example of this we we have a new tool that's spam remediation where if your phone number shows up a spam on someone's phone then we get that spam tag but we call it spam remediation and i'm i've been in real estate has anybody heard the word remediate before because we're in real estate right and mold remediation or lead paint remediation outside of real estate do you know how many people have heard the word or use the word remediate nobody and and and we sit there we go no of course they've heard that word but but we when you know something and you're in it every day and you're speaking at a 10 and you try to you try to simplify it down to a six people need a one or a two they don't need you to try to simplify the the words and one more thing on this is is um maybe this will be controversial but if you if you listen to donald trump speak he speaks and tweets at a kindergarten reading level and and and people think that he's he does that because he's dumb and i go well he's a marketing genius and so um if if you want to go test your ads don't don't do what donald trump does on tweet twitter but at least take whatever you're doing on social media or even posting and and dumb it down to a kindergarten reading level and see how much more engagement you have and part of that is because people are scrolling so fast that their brain needs to understand it quick enough that they'll engage and if their brain has to kick it to a part of the brain where they have to process the vocabulary or the concepts they they they will scroll right past your stuff and never engage so i started making content from that point of view that the that the that the viewer may be too young to understand or isn't even in real estate and so it's given me an entirely different perspective on the kind of content i should maybe be creating to reach more people my current audience knows what i'm talking about you guys are professional real estate agents but what about people that are just getting into real estate or even consumers um so it changed my my perspective there so i thought that was something to share with you guys if you if two things take away there um don't tell them just what to do but tell them how to do it okay and the second thing is don't assume that they know these words that you use every day they don't break it down just dumb it down just a little bit from where what you would another thing that i did i've never done before ever is script out my entire videos before two weeks ago everything was here's the hook and then i'll just flow from there whatever comes in my mind okay here's a here's a great idea here's a hook here's kind of what i'm gonna do now let me just get in the front front of the camera and then just scream what i how i feel about that subject that worked in 2019 really well i think now it needs to be more thought out and so the last couple weeks were my first batches of videos where they were fully scripted and you could probably tell i don't i'm kind of like this last batch that isn't isn't posted yet i actually started on feeling like myself again when i'm filming right and so i think it's there you go it's a process and it's it was almost like i started over and i probably almost even looked like a new social media person when i did the first few videos that i scripted out the whole thing you always have to be reinventing yourself the internet right the long tell the internet this is why i think we have to tell people how to do stuff because in 2019 they didn't know what to do 2020 18 said they didn't know what to do so all the content telling them what to do worked well but now everybody's heard what to do so this is part of the internet maturing right and us as a pot as a as a generation you know consuming the content to the point where you know i would say we're all extremely smart when it comes comparing us to past generations that didn't have all this information at our fingertips we know what to do right i think the next phase is how to do it and you need to think about that in terms of your buyers and sellers right this is what you should do okay and then tell them how to do it um now what's the phase after that going to be who knows but i think that's where we are right now and and just to piggyback on that just for a second creating content for buyers and sellers awesome please sprinkle in some content for other agents as well why a couple reasons one um you're going to referrals if people know you and they're like always giving great tips and he's in austin and i'm in you know atlanta that's going to be my guy if i send referrals the guy that's crushing it on social giving us some advice and stuff and he's selling stuff your buyers and sellers will look at you like you're an authority figure right and then you start attracting agents right now you're starting to branch out your social into a national uh opportunity global opportunity versus just a local opportunity right social as a global opportunity and so that's why i never use social for my local real estate business right i built it with phone calls and emails and direct mail and stuff and then when i started using social i was only focused on global brand because why am i going to spend my precious social media time on local when this is a global opportunity so make your content for buyers and sellers build your local business be the mayor of your town but sprinkle in some some content for other agents too stuff that you're learning stuff that you're documenting about your business things that you learn hacks that you figure out and that's going to help you with attraction that's going to help you with referrals and it's going to put you hopefully in a position the same position i'm in where i could step out of sales at some point that's the power social media has if you do a right it could put you in a position where five ten years down the road that could be your retirement whatever businesses you can build on those platforms i don't know what's the question i just let let me distill that in and then i want to spend 10 minutes talking about the the nitty gritty of how they can get started um is is the everybody in here wants to recruit um i hope there's a pretty massive opportunity uh in exp for recruiting and so that that's what ricky's talking about is a global presence you can start you you can do both that's that's what boosting is for and and a lot of a lot of these social media gurus that you follow start start clowning on organic social media and it's pay to play and there's a lot of companies in real estate that love to take your thousand dollar fifteen hundred dollars a month to do facebook ad which is all lead generation but we're shifting in in the world from a sales economy to a marketing economy it used to as anybody heard that takes seven to twelve touches to make an impression do you know what current experts are saying thirty to fifty because there's so much noise going on right now that our brains are being programmed to ignore what everybody's doing so so you have to have this content and that's what boosting you're you're making all these videos and you're making impression you're teaching people valuable information um to and then and then you're boosting for very little money i mean you can for three dollar two to three dollars a day you can put your content in front of three thousand additional people and and it's not about getting a click and generate a lead it's about it's about them seeing your face over and over and over and over again and you do that on a global scale like ricky's saying you can also do that on on your market scale because you can take expired listings or fizzbows or geoleds right the neighborhoods or pre foreclosures absentee owners people who are likely to transact right now and you can put your stuff in front of them right and how much valuable is is a let me tell you why your home the three reasons why your home didn't sell to an expired listing their brains going to pay attention to that because their brain is programmed to filter out crap but if they're already thinking i'm really pissed off that my home didn't sell and then there's a video that says let me tell you three three reasons why your home didn't sell they're going to watch that video and then they're going to share that video and then other agents are going to steal that video and follow you but as they follow you then their network gets exposed to your videos also and it's a way to hack that algorithm to grow your presence globally by starting with a specific audience in your market as it goes as it goes wide so um let's talk about making video not everybody in here wants to become a digital marketer and i think you said something that i don't want people to misunderstand because you said i'm starting treating it like a job and for most agents say well my job is to sell real estate how do you reconcile that how do you how do you put the right amount of focus on it while maintaining what is important for me in my business i think uh having great systems in place okay um that's one thing i think also understanding where the priorities in your business need to be okay so if you follow you know what i'm gonna say as far as what your day needs to look like right your day needs look real simple and a lot of you are over how many feel like you're over complicating your entire business right just too many things happening like i built my entire business on just calling property owners creating relationships and doing a weekly email that's it i don't remember what what people's dog's birthdays are i i'm not sending them how to cook shrimp head to fey like i can google recipes and like if somebody sends me something that says happy birthday rufus my dog i'm gonna just completely block them right then because that's creepy but in today's world if i were a new agent right this second the most if you understand old school real estate is phone calls and if you understand even in today's world conversations the key to all closings and then if you understand okay but in the new world is digital and this is a place where we can create these conversations but then when are we gonna have the conversations right the stuff's gonna be a time and place to have the conversations so i feel like the most dangerous agents right now are the ones that are using old school and they're not scared of old school and they're not scared of new school they're combining the two right and so for me it's like every day is organize my day study the mls hot sheet figure out who i'm gonna call at eight thirty nine o'clock i'm on the phone from nine to twelve after lunch i'm making videos all day i'm doing all my marketing my weekly email my handwritten letters all that stuff and so if i can if i can organize my day like this now if i have an appointment then that trumps everything it's okay to miss a call session or uh making a video like but you've got to get your systems down okay so let's so let's look at systems since we're talking about videos with videos what do we need to do we need to make one incredible video a day okay 60 seconds how do we put a system in place to create one amazing video per day well if you make your calls all morning and you're leaving the rest of the day for marketing you got two and a half days there every week basically a half five half days to focus on marketing let's say two of those get erased by appointments you got three solid half days a day and a half to write amazing scripts and to film seven amazing videos all at once it takes me days to come up with the right scripts i feel good about but when i when i film it's over in about 30 minutes i've filmed all seven videos i'm done so batch filming for the week and i think maybe even trying to bump down to like eight or nine if you do eight or nine a week that way you've got two in case two end up being a little kind of like a dud or or if not then you've got an extra one for the following week to kind of make sure you've got one a day but when your client starts just like a weekly email when they see you doing something so consistent they start to affiliate you with consistency and dependability and hard work and honesty and professionalism and integrity start to think wow this person is everything i want in a real estate agent they're gonna i see incredible content every day by them i see weekly email every wednesday this is this is the highest form of consistency that's what they want confidence and consistency and dependability somebody they can trust how are they going to trust you if you're posting twice a week and it's random not doing weekly emails you're doing a couple emails here and there random then they're going to look at you like your business is random and that you're not consistent and they don't trust you they're going to go use an agent who is very systematic on how they're marketing so so think about scripting out seven to nine videos a week spend some time there like they have systems to help you script he can he'll go through that in a second um but then batch your filming knock it all out you know in like an hour knock out your seven videos and boom you're good for the week you got the ones from last week that you're posting this week you just film the ones for next week that are going to start getting edited and next week you'll do it again and so you start to build these systems where you can actually put out the amount of consistency that you need to put out make sense let me jump in on scripting really quick because if we're starting with the target audience um i this is is this is what i to boil it down into something you could take away and go do right now pick an audience someone that you have access to i'm going to show you what we do in in like three minutes right um everything that we do and then just encourage you to come talk to our team at the booth if you're interested in some of these tools but you could do it all on your own and let me tell you how to do that pick an audience someone that you have access to uh expired fizz bows go to your title company and get a neighborhood uh just pick a specific audience and google how to create a target audience on facebook and they will walk you through that process with the target audience i want you to write down the five questions that they have because of what's going on in their life if it's an expired listing it's the same things that you ask when you call them you're asking them why do you think the home didn't sell that's what they're at that's what they're thinking they have like i didn't sell for these reasons so so you you you ask them questions think of the questions that they're thinking about because of what's going on in their life a fizz bow i got to sell my home because right and all of these other reasons that they might have in their head and that's your theme for your for your videos just think about those things and just answer those questions and those are your videos that you can then just talk about in 60 seconds or less and you can post those and i would say consistency over intensity all day long i love what what are you're saying about that that because the algorithms favor that also it's not just people the the social media platform algorithms want consistency and they will they will more often share your content in front of people if you're consistent you're posting so just you can't do seven just do one every other day but just be consistent at it and put it in front of that target audience and then the idea is do something else to get in front you have to double up because of the amount of times it takes so if you are going to call someone call them and you'll be surprised like oh yeah i've seen your videos you know do a video around a whole neighborhood that where you're going to have an open house and see how many people come and go oh yeah i've you don't know me but i've seen your videos because because you're paying two dollars a day to put those videos in front of the right audience how many how much you guys spend it on zillo goose egg um who's buying leads how much you're all spending 5000 you could spend 10 percent of that and how many leads you get for 5000 17 okay you could spend 10 percent of that get 7500 property owners of your choice 10 years worth of expired data multi-line dire to call them an ad builder to run ads for them for a 10th of what you're spending and you get that every month 75 more 75 100 more 75 100 more you build a database of 100 200,000 people in your in your market and you've got all their data email phone number you can run ads to them you can call them they're the people you want to do business with for a 10th of what you're paying 17 leads 7500 leads um before he does this demo i just let's take one question because we don't have a lot of time yeah from red x out not uploading it red x does it for you he's fixing to do the demo you you create the ad right on the right on red x's website it's all right there go to start my weekly email dot com one more is it for the what market so we do work in canada as well so the same social media yep social media can work especially if you have other data that you can upload in our system and we've simplified that process to create the target audience let me just show you real quick that the three the three parts of the strategy is we have data expired spistos pre foreclosures full neighborhoods where you can filter that down we have tons of filters so if you you can pull in your whole neighborhood and say i only want to look at properties that have air conditioning i mean you could you could get stuck in analyzing what it is but we have a lot of data that you could start with to find your target audience um you can take that target audience and right inside of here with no internet i keep getting airs here um but so if any of you have seen any of our videos on your social media platforms that's because we loaded it up here we loaded up your emails and then we did an ad right from our own platform so if you see this video then you'll know oh yeah they they had the attendee list and we loaded it up and we said hey show our videos to all of these agents right um brand builder is where we start to help you do a whole lot of things so you can put in any topics it's ai driven if you're having a hard time thinking of what scripts i want you put in a topic says i want to do i want to do videos for expired listings and they they'll start uh they'll start creating outlines for scripts and then once you have once you have your script you can just hit record that's not going to work because the camera oh it does work so i have a teleprompter here um if i want to see my face because i want to go it's almost better that you don't see your face when you're recording actually because everybody gets caught up in the like oh my hair doesn't look perfect or you know what's whatever prevents you from doing the work so um but you can record that right from here there's a mobile app most people are going to do it right on their phone and then you can submit that and i'll show you some of the things we've done right if it takes you three takes you upload that we have a team that will then take that do all the time stamping the editing the quality check and you'll have a completed video i mean we use this for our own social media so go follow us on instagram you can see a lot of these videos that we do um right on social media and then of course we have the full social media management platform will manage five five different platforms for you if you want to do that so we do everything you can do it on your own you know but you can also have an entire content team in your pocket and have us do it all for you but again i think the strategy really starts in today's market if you want to turn social media into listings now it starts with a the target audience that you specialize in if if you specialize in va loans go find a list of of you know veterans that you can upload and put your videos in front of that's what you want to do that's how you're going to get more specific that will turn into deals faster than waiting for your brand to catch up with the transactions does that make sense okay um we have time for two more questions for ricky and i yep does all the editing creates one social puts the the captions and emoji stamps and sound effects or background music you choose your preference of style and everything yes it's available in canada yes bill canna no same one yep yep yep the algorithm's going to show them what they like if they're a consumer they're really i mean unless they go to your page and start scrolling through but the algorithm is going to show them what you know if they're a consumer if they're an agent looking for real estate coaching or something they're going to show them your coaching videos cool guys listen yeah well yeah i mean think think about think about if you spent a fraction of the money you spent on say zilla or something like that and you're able to create a scenario where now your business for the fraction of the money you're you're in front of the exact people you want to be in front of not random not random leads right and now you have the power to hit them with ads and you can spend a couple dollars a day because every dollar is getting in front of the exact targeted audience and then you're calling them and they're like recognizing you from the ads and then you're emailing them and now you got the weekly email happening think about how massive your business would be this is called efficiency and scalability and making your life 10 times easier now who's going to go out there and buy this product put your hand in the middle let's say 123 i am 123 all right go do it thank you everybody thank you so much in 15 minutes we're going to be live prospecting in the same room if you want to save your seat again we had like a thousand people registered to see that otherwise any questions you have about red x we have a whole team down in the expo