 So in subciting we talk a lot about reading speed and you already told us in the past like what sort of reading speeds can be too fast and uncomfortable for viewers. There's also I think this assumption in the subtitling world that especially in those countries where conversation is a big thing and for those subtitles who think conversation is very important. So we condense the text. We shorten the subtitle not only for people to be able to read the subtitles in time, read all the text in time but also on the assumption that we want to give them time to look at the images to see what is actually happening in the film. Do we know from research how much of people's attention is on the images versus the subtitles or could we give like advice to people what would be the ideal ratio? I'm sensing that might be impossible but is there anything we know about that? Yes, so most the vast majority of tracking studies that I have looked into have found that people spend about 30 to 40 percent of the time when subtitles are displayed looking at the subtitles and the rest would be spent on the image. The important thing we need to remember and there is a trend and this eye tracking evidence to show this that the higher the reading speed of the subtitles the less time viewers will have to watch the images and the more time they will spend on reading the subtitles. However, I have not seen any evidence to prove that when subtitles reach the speed of I don't know 180 or 200 words per minute viewers will spend as much as 80 percent of the time on the subtitles. So I think that's a little bit of an exaggeration and I haven't seen any evidence for this. I've seen this around so I just wanted to clear that. I have personally not seen any evidence for this but of course there is a trend with higher speeds of people spending more time reading the subtitles at the cost of the images. So it's used to one of the big questions in the subtitles that hasn't been answered yet at least not with a lot of rigor. So perhaps we are hoping that your researchers will provide us with this answer. No, I don't think so. I don't think it's possible to answer because it all depends on the film, on the viewers, on the context, on what's going on in the screen and what is actually there in the text of the subtitles. So there is if you're looking for a nice formula that you can apply everywhere, that if your subtitles are displayed at 140 words per minute then viewers will spend I don't know 50 percent of the time on subtitles versus the images and with 200 words per minute 80 percent. I don't think that's the case. So sorry. I wonder if perhaps that's one of the issues with communicating results of research through a wider community that research doesn't usually give us nice easy answers and provides easy and clear formulas to people that people expect. That's true. We would all love to have an easy answer, one reading speed threshold, some universal rules that would be applied everywhere but I'm sorry to say I don't think that's the case.