 Today we are here to talk about NFC in consumer product and how this technology brings convenience to our daily lives. NFC is already implemented in many applications today. It is used for contactless payment, we see it in access control for buildings and cars, and even if more hidden it is used in many consumer products to improve convenience and user experience. Let me show you an example. Right here we have the so-called connected shelf which uses a SD25R NFC reader and SD25TV NFC tags to enable real-time tracking of products in shelves. This is not only helpful in stores and markets but also in industrial environments and manufacturing lines. As you can see on the screen we have placed a set of products on the reader platform which embeds a SD25R3916. Each of the products is equipped with tiny NFC tags. If we now move products we can follow that in life on the screen. If we take products away or add products the system automatically detects that. With this type of system you could display help for information for customers, automate the checkout process and enable store owners to always be aware about their stock inventory. Another emerging use case for NFC in the consumer segment is NFC wireless charging. This technology can charge small devices like earbuds, smart glasses, fitness trackers and smart rings with up to one watt. The big benefit is that you can use tiny and even flexible antennas which can be easily integrated into small and complex form factors. Also in the future it would be possible to use your smartphone as a backup charger on the go. If we look at the smart ring as an example we can imagine all the possibilities of NFC. So when leaving the house in the morning you can pair it to your phone by a simple tab. Going through the day you use it to pay at the store or in public transport. And at the end of the day you unlock your door with using NFC at home before using NFC again to charge it. With the SD25NFC product family of readers, tags and dynamic tags we can cover all of your needs. If you have any questions feel free to reach out to us or visit us at sd.com.nfc.