 The dairy group of which yogurt is an important component appears to be one of the most important elements of a healthy diet. And within that group, it looks as though, based upon published data, that yogurt is probably the best of the various elements of dairy. If I were to tell my patient, what's the single best thing I could go and buy in that store for my health and well-being, it would probably be a dairy food, and particularly yogurt, to start with as a basis of a good diet. What we know from the literature says almost uniformly across all the common diseases where a member of society has more dairy, they have less disease. I cannot envision how that's not cost effective. I think the biggest challenge we face is helping consumers understand that eating is good for you, that it's not, don't eat this, don't eat that, it's about adding important things to the diet. I think the most important message is, enjoy your food, don't worry about it. And as part of that, make sure you have dairy at every occasion. You have a yogurt or two a day. And know, without thinking further, you've done something good for yourself.