 Hello, everyone. Welcome. As you guys are getting into this webinar, we'll be starting in just a couple of minutes. All right. Hello, everyone. Welcome. I'm going to go ahead and get started. Thank you for joining the first webinar of the Giving Tuesday 2002 Giving Season, Planning Your Giving Tuesday Campaign. I'm so excited to be here. My name is Lisa Galperin. I am the Senior Community Engagement Manager here on Mighty Cause. Today we're going to be going over a little bit about Mighty Cause first, and then we'll be going over how to plan your Giving Tuesday campaign. Feel free to utilize the chat in the Zoom webinar panel to throw out ideas, introduce yourself, et cetera, but we'll be going over any questions at the end of the webinar. So a little bit about Mighty Cause for those of you who are new to Mighty Cause. We are a year-round fundraising platform for organizations. We've been in the nonprofit space for quite some time since 2006. We were previously named Razoo. We're actually one of the largest Giving Day technology providers in the country. We provide the technology for several statewide and regional Giving Days. So we're really familiar with Giving Days and Giving Tuesday. We have created our platform and continuously grow our platform to try to create an environment where organizations can easily and seamlessly fundraise and reach their fundraising goals and engage with their donors and their supporters and their network. We've built a platform that has a lot of different tools such as peer-to-peer fundraising tools, matching grants, and integrations with Salesforce or MailChimp or Zapier to make your life easier. Our goal is to help you guys reach your fundraising goal, and that's what we're here for. So a little bit about Giving Tuesday on Mighty Cause in particular. So Giving Tuesday this year is on November 29th. I always remember it because Tuesday after Thanksgiving, it is a 27-hour fundraising event. We start at midnight Eastern Standard Time and we go until midnight of Pacific Standard Time the next day. So it's 27 hours that you have. We provide a toolkit with templates, checklists, a planning timeline, a full schedule of different other training sessions that we will have. Again, our goal is to try to make your fundraising as easy and seamless as it can be. Registration for our Giving Tuesday event will be on Thursday, July 21st. And you can do so on givingtuesday.mightycause.com again next week, Thursday, July 21st. And there are a lot of different ways to participate in Giving Tuesday, joining Mighty Cause on Giving Tuesday is one way that you can join the global movement. And just to go over our agenda for today, we'll be first going over why Giving Tuesday, why should you participate in Giving Tuesday. We'll look back at 2021, just some insights and things to take away from last year, how to build your roadmap, different strategies, how to spread the word on your campaign and how to then close the loop on it. As I mentioned, there is a Q&A questions box. Please feel free to put your questions in there for at the end. We'll go through them all. I see a lot of people in the chat introducing themselves. That's awesome. So glad to see everyone. So excited to see we have so many people from a lot of different states. Welcome and let's get started. All right, so why Giving Tuesday, if it's your first year participating or if it's your fifth year, it's always good to understand why is Giving Tuesday worth your energy and your time to participate in. Well, Giving Tuesday started back in 2012, and it just started off as a day to give back it was a day to counteract all of the spending associated with Black Friday and Cyber Monday. But what's happened over these past 10 years, because this year is the 10th anniversary of Giving Tuesday, is that it's become a global movement of giving back and supporting nonprofits. It's one of the highest volume days of charitable giving. So it's a huge engagement opportunity. It's an opportunity to be part of not only a conversation within the US but a global conversation. And as well, it's a really great opportunity to start building your messaging for your end and for 2023. So let's look back at 2021 and to see what we can learn from 2021 for our 2022 campaign. So this is from Giving Tuesday data commons from scarcity to abundance mapping the giving ecosystem. This is some lessons they took from the research and data that organizations reported to them. So what they found was that top line dollars overall increased in 2021, but donations decreased. As we all know in 2020 there was a huge spike in donations, because of everything that was happening in the world people wanted to support organizations more than ever. Last year, although donations increase, the donations decreased because it went back to where it was previous to 2020. And as well, smaller donors actually donated less last year than the year prior. But what they were able to see is there was an increase in monthly donors, which according to M and R benchmarks there was a 24% growth and monthly recurring revenue for organizations from monthly donors. Overall, total giving to small organizations grew by over 15% for large organizations total giving did not grow as much, but donors that specifically gave to pandemic related causes than 2020. They actually started giving back to non pandemic related causes like the arts and animals in 2021. So what can we take away from all of that information about 2021. First, don't write off small donors as I mentioned there was a drop off and small donors in 2021 from 2020. They were partly responsible for the unprecedented growth in 2020. So you want to make sure that you are paying attention to your small donors, and you are reaching out and making sure that they're included in your communication and you're reaching out to them. Some other things that actually giving Tuesday found from the research was that non monetary giving increased last year a lot. So what they found was that because of 2020 people were not able to volunteer but that didn't stop people from being interested in volunteering in 2021 when things started opening back up. That can be donating items that can be donating your time people want to be involved in your organization and not just a monetary way. So think about what non monetary goals that you may have and how you can, or how you can engage with your supporters in that way. And also something that they learned was that a lot of donors were really focused on causes versus specific organizations, they were really interested in supporting a specific mission, rather than a specific organization. So as you think about your giving Tuesday campaign, think about how you can language that and how you can really push your mission and your cause. To your donors, what they are supporting what are you trying to solve and we'll get into that in a second though. So, building your roadmap getting ready to plan out your giving Tuesday campaign. Well, let's start at the beginning. You first want to think about what are your priorities as an organization. In this webinar we probably have a wide variety of organizations, some that are large, some that are small some that have a whole team, some that are one person. So think about what are the things that you want to accomplish this year. Look at your donation data, if you utilize mighty cause and the platform. Obviously, you can look at your overview view or your donation report to look at your analytics to see, you know, how many donations you've received any recurring donors, etc. If you haven't before you can use your own system to review that, and think about some development priorities such as donor retention, donor acquisition recurring giving engaging partnerships. Review all of that and think about what do you want to accomplish for this giving Tuesday. If you haven't received feedback from your staff definitely recommend doing so and scheduling a meeting and talking through what they think is top priority for your giving Tuesday campaign, and as well consider providing a donor survey. You can do so also after giving Tuesday but before giving Tuesday you can reach out to your donors to see what's the best way that they engage what is, what is the best way where are they most getting information about your nonprofit, etc. All right, so once you've kind of determine what are your key priorities, you then want to put that as a goal so how much are you looking to raise for giving Tuesday in 2022. If you're not sure you may want to consider speaking with your treasure or your board to determine what is the best goal for your organization. Again, a goal, it can be as small or as large as for your nonprofit. You know it can be $500 or 5000 you want it to be something that is attainable and realistic for your nonprofit. So think about you know how much will you need to raise a day or a week before giving Tuesday to stay on track of your goal. As I mentioned look at your data from last year if you have that to think about what is realistic and what's not realistic. Consider, as I mentioned also previously setting non monetary goals for giving Tuesday. You know your goal doesn't just have to be we need to raise X amount of dollars on giving Tuesday. It could be we want to increase our followers. We want to increase the amount of first time donors we have of the amount of returning donors we have, or maybe the amount of people that you know we want to have more likes or more social engagement or more people opening up our emails. You don't necessarily have to be non monetary goals you want to make sure to set goals that are a priority for you. And as we go through this webinar you'll see why it's really important to have a really clear understanding as to what is essential for your nonprofit for your nonprofit because that is really helpful in communicating that to your network. So as you are thinking about your goals and your priorities, you want to think about a focus for your campaign. What are you fundraising for. As we saw in the insights from giving Tuesday, a lot of donors want to connect with a specific cause so what is your cause what are you what do you need, you know financial support for. So your campaign stand out among the crowd, and that kind of relates to what are you fundraising for what are you exactly what problem are you exactly solving. As we get into later in this webinar we'll talk about content planning and creating testimonials and video and photos to support the specific focus that you have and how you can tie this into your communication. So some things that we've learned about great giving Tuesday campaigns is one rebel relevance, why your work matters in the current moment. Why is it important for a donor to donate to your specific nonprofit authenticity examples of challenge of the challenge and how you're responding. Again kind of ties into relevance. What is the overall problem that your nonprofit is solving for and what is the solution that you are bringing to the table. Why is it important, why is it important for donors to make their donation to your organization. We can't do it without you giving Tuesday is a global giving day donors are going to be inundated with not only appeals from other organizations, but also from other businesses because it's black Friday and cyber Monday season. So why is it urgent for them to give to your cause on giving Tuesday and creativity, standing out to show your unique value. How can you tell your story specifically, you know, specialized to you. So, after you thought about the overall focus of your campaign where you're heading, you want to build a timeline for your giving Tuesday campaign. So we have a checklist on our blog and it will also be available in our toolkit that you can help follow that you can help track your progress. In your timeline, you should set benchmarks for some of the goals that you've created and put in place. If you have a team assign them different roles. If you are a one man show this is also a great opportunity to look for volunteers consider our platforms like volunteer match.org. And you can have different roles and responsibilities for many people, one person can be in charge of emails one person can be charged of social. There are always people that you can give a small task or help with this is giving Tuesday can be a lot to take on. So definitely reach out and ask for help and divide and conquer together. And when you have a team in place. Having a calendar where you can do the tasks will make your life easier, and you can set up then by weekly or monthly check ins to check with your team to stay coordinated and organized. So that you are ready for giving Tuesday. All right, so now that we've talked about building your overall rolled roadmap for giving Tuesday we're going to be talking about some key strategic elements to consider utilizing for giving Tuesday. So one of them being matching grants for those of you who are not familiar with matching grants. A matching grant is a basically a marketing tool a donation incentive, where you are leveraging donors the opportunity to double their money and make their donation go farther by having their donation matched. So it's a great opportunity for donors to feel the impact of their donation matching grants are typically acquired prior to the event, so that you can have it ready for the event and you can include it also in your communications to donors that there is a match available for your organization. Matches are also a great strategic tool in meeting your fundraising goals, if it's, you know, you can, we'll get into in a second different match types. Depending on what your fundraising goals are maybe it's you want to increase total donors or turn out total dollars because it is such a motivator for donors. It's a really helpful tool to help meet those goals. There are a lot of different types of matches that are available the most common type of match is one to one, which means that as an example, if I give $5. My donation is actually $10 because my $5 is matching dollar for dollars so it's really like a $10 donation. So that is the most common type of match, however, on my D cause there are different types of matches that you can utilize so, for example, also a percentage match maybe it's not dollar for dollar maybe it's 50% or 200% again depending on the agreement you have with your grantor you can have that type of match if you want. So these are matches, these are donations are only matched when you meet a fundraising goal so we have three types of cumulative threshold matches. So one is a dollar amount, meaning that you only receive the full match when you reach your goal so if your match is $1,000. If you're matched by $1,000 if you reach $1,000. There's also quantity of donations and number of donate donors. So for example if you reach 50 donations then you receive your match of $1,000. Or if you reach 50 donors, you then receive a match of $1,000. And just to also clarify the distinction between the two donations would be if Joe Smith donates three times that's three different donations. If you're donors, it would just be unique donors so if Joe Smith donates three times, he's just considered one unique donor. So those are all different types of matches that we have available on the platform so as you see depending on what your goals are that can be really helpful and meeting your goals so when we talk about communicating to donors and your network on giving to stay for example if we're trying to reach 50 donors on giving to stay having a matching grant. That map that is matched when you receive donors, you can then, you know, relay that to donors on the day we're close to that amount were, you know, if we receive our 50th donor will receive $1,000, etc. So why again would is matching grants really beneficial for donor engagement and as I mentioned, especially with Cyber Monday, Black Friday, donors are going to be inundated with communication surrounding having a deal, getting a discount, etc. It's a valuable offer that donors are receiving for maximizing their dollar and their impact if they know on today if I make a donation, it's going to make a larger impact for this organization, then I'm going to give, or maybe I was already planning to give but I'm going to give an even larger amount because it's going to make a larger impact. And then later it works in the same sense they know that their donation, even if it's large is making a larger impact their $1,000 donation is actually essentially $2,000 for the organization. And it's also a different way that a if you're working with a major donor or a sponsor, it's a different way that they can participate and work with your nonprofit than before. If you are interested in reaching out to local businesses in your area, and you haven't done so before this is a really great opportunity to break the ice with maybe new businesses in your area or perspective vendors. It's a great opportunity to, you know, ask a way for them to support your organization. And this isn't only just beneficial for you, this is also an opportunity for them. Many businesses and organ are interested in supporting an organization. So you can put their logo in your emails on your website. It will you can put that put it on your matching grant actually so that their logo is listed there. So this is an opportunity for also for them to engage your community, your overall community, and to share that they are supporting your organization, and it's more beneficial than just writing a check to your nonprofit. They're also getting free marketing from it as well. So how to secure a matching grant. There's really three key steps in to how to secure a matching grant. The first is prospecting who could provide a matching grant. So think of a list of people that you could potentially reach out to, and I encourage you to think outside the box. Some people think that it just has to be one specific large donor and that a matching grant has to be a huge amount when that is not the case. I have seen actually a lot of time where board members come together and they pull money together to offer a match for Giving Tuesday. It can be a local business or a sponsor, but it can be a group of people together coming together and offering a matching grant. Once you've thought about different individuals who would be, you know, really good candidates for a matching grant, reach out to them personally and touch base with them and ask them if it's possible if they would be interested in providing a match. Let them know about Giving Tuesday and everything that we've talked about how it's such a global movement. It's a huge day and an important day for nonprofits. And they may not be familiar with matching grants and you may need a breakdown exactly what is a matching grant why it's helpful and beneficial for your nonprofit. And also, again, why it's going to make such an impact and why their donations going to go even farther with a match. We'll be having another webinar specifically on matching grants where we'll break down even matching grants further in detail and how to add a matching grant on the platform as well. So, another strategy that is really common and popular on Giving Tuesday is peer to peer fundraising. For those of you who are not familiar with peer to peer fundraising, peer to peer fundraising is essentially the idea of having supporters in your network fundraise on behalf of your organization. They are reaching out to they, their social network, their coworkers, their friends and family, and they are collecting donations on behalf of your organization, a very common type of, you know, popularized peer to peer fundraiser is a peer to peer fundraiser where someone creates a fundraiser for your organization on their birthday. That's an example of a peer to peer fundraiser. And the reason why they're so popular and beneficial is that it's a network of donors that you wouldn't have been able to reach previously, that is supporting your organization. But why would supporters be interested in participating in a peer to peer campaign. Well, it's a different way that people can engage with your nonprofit. It's a non monetary ask that you are asking of someone. So it's not just asking someone to give it's asking them to participate in a different way. And a lot of times peer to peer fundraising can be fun. A lot of organizations use it as a challenge they offer prizes to winners. Again can be small, you can make it as small as large as you want. What's really common on Giving Tuesday or board challenges. So, board members will come together adult all have their own fundraising page and you can make it non competitive or competitive. But that is a very common type of peer to peer fundraising challenge that I've seen on Giving Tuesday. And it's also an opportunity for people to tell their story about why their work is important to them. So for example, in the board members challenge. It's an opportunity for them to share with their friends and family. Why do they spend time with your nonprofit why is your nonprofit important for them why is your work something that they are invested in. So it's an opportunity for them to share that story. Speaking of board members. Every year we always get the common question of how do I involve my board members I really want to have them participate in giving Tuesday. I'm not sure how to get them involved. Well first review their progress toward any yearly commitment see what is necessary if there are any commitments that board members are required to do to figure out what is what are the best roles for them to have for your Tuesday campaign. And there are so many different ways that your board can be involved with your giving Tuesday campaign. We have already mentioned to which is either one board member or all of your board members can come together and offer a matching program, or they can participate in a peer to peer fundraising campaign. If that is a hard ask for your board members, maybe it's as simple as providing them an email template, and asking them to send out an email to all of their personal contacts about your giving Tuesday campaign and sharing it on their social media, adding a flyer to their or their workspace to local libraries, etc. So ask them to host a giving Tuesday event. They could host something at their house or a local business. And it also could be something as simple as supporting your executive director or your team with contacting major prospects or corporate partners to acquire matching grander or major donors etc. So now that we talked about some key fundraising strategies, we're going to be talking about some communication strategies and spreading the word about your giving Tuesday campaign. So there are many ways to engage with givers on giving Tuesday outside of your fundraising page and just your email so you can have a live stream on social media, or a live event as I just mentioned with your board members. So this is a contest. One of my favorite examples was an organization who ran a t-shirt competition, where they had people in their community from all ages, submit designs, and the winning design would be featured on a t-shirt that would be sold. And to vote for the different designs, individuals had to make a donation and while they made a donation they voted for the design that they liked the most. And so that's a really great example of how you can have a fun interactive event on giving Tuesday. That is, you know, a little bit different and again creative or outside the box. It could be also acts of kindness, a, you know, gratitude drive. There are a lot of different opportunities of how you can engage with your donors or your network on giving Tuesday outside of your organization page. So when you're thinking about your content and after you've kind of thought through all of the strategies you're going to use, you're going to have to think about the appeals that you are going to be sending out leading up and on giving Tuesday. Just some suggested content, one being the actual story on your fundraising page. So choose maybe a theme that you can approach in different angles so that you can use it over the span of two weeks. One example that I've seen before was an animal organization that told the story of a panda that they were rehabilitating and they told that over the span of a couple of different emails and that they were sending out to their donors. So video as well. If you are on social media, you may see have seen that Instagram and Facebook in particular really push video over photos now, especially short videos. In particular, they really drive that actually to people on those platforms. So putting together a small video, it does not have to be professional, especially with the craze of tick tock. It does not have to be professional video that a videographer or professional editor put together. It can be as simple as maybe a quick video of all of your board members or your volunteers saying why they're supporting your nonprofit today, or what is their, what is one word that they think of that they associate your nonprofit with. It can be really simple and easy. And on Instagram, it's actually something that and YouTube as well, you can directly edit on those platforms, or you can use a platform like CapCut that is free on your phone to quickly edit the videos together. Again, does not have to be professional. It can be something that is very quick and easy that you can put together images. So when you are going through all of your content, you want to have a library of key photos that you can use for appeals, emails, social media, different edits of images also is really helpful to have. So for example, if you have one image that you have you're using your social in your Instagram, for example, you may want to have a version of it for email like a larger version of it on splash.com is a very popular free resource for free images. But as well, Canva is free for nonprofits to have a plan. Canva also has a library of photos that you can utilize for images for your campaign. And lastly, infographics, infographics are a really great way to share again kind of your cause and what you are solving for. But as I mentioned, it's free for nonprofits to utilize if you sign up with them, and they actually have templates of infographics that you can just plug in your information, and then you can share that with your network as well. So something we talked about a little bit is keeping it cohesive overall in your messaging. So one way of keeping it cohesive is write down bullet points, two to three ideas about the work that you do that you want to present in all of your communications from Giving Tuesday. Again, what is the challenge that you have and what are you solving for. That's kind of an idea of to how you can break that down. And as well the impact a donation will make. If you have a nonprofit branding and imagery or colors that you typically utilize, use that but also consider adding in also the Giving Tuesday colors or any other distinct color palette that you want to utilize throughout your all of your content. We'll in our nonprofit toolkit we will have giving Tuesday logos available there where you can grab those assets and put them into your content as well. I think we have some raised hands I'm going to just save them for the end. So we'll we'll go through we'll answer your questions but we'll just save them for the end. So then some last communication quick tips. When you think about your communication, keep it simple, it can be short and sweet, it doesn't have to be really lengthy. I wouldn't be too overwhelmed about how long, you know, if you're sending out a newsletter how how long it has to be. People are going to be inundated during that time of year. So you really want to keep it simple and stick with really strong words in your, in your language and communication and focus on the channels where your donors are. If your donors are not on Instagram and they only communicate with you on Facebook or they only open up your emails they don't interact with you on social work smarter not harder. Unless that is one of your goals is into to increase Instagram followers or you want to increase, you know, your, your, your Facebook engagement. So really think about the key areas where your donors are going to be and focus on that. It's going to be a really a lot's going to be going on on giving Tuesday so plan and schedule ahead of time buffer and meal champ are really great resources to plan and head on schedule ahead of time. And if you're not familiar with them or you already use an email marketing system. But buffer is a social planning system so you can add your social feeds on there and schedule ahead of time social posts meal champ email marketing system and those are both free to start with. So you can have up to 2000 contacts in Mailchimp for free so definitely consider those if you don't have an email marketing system or you don't have a social social media manager. And one of the also also most important things is segmenting your audience. So think about who are the key groups that we want to reach out to, for example, who did not give last year, or maybe halfway through the day on giving Tuesday you want to send an email out to everyone who has donated to you last year but didn't donate again this year. Segmenting your audience is very important because you're going to want to cater your language specific to those audiences so for example for who gave last year, you know, make a donation, you know, your donation will make an impact again. Again, using strong language to kind of reinforce what your overall call the action is. There is actually a professor of marketing a Yale who did research on annual giving campaigns, and found that when they when organizations segmented their annual giving campaign between donors who donated who hadn't donated in over a year and donors who recently donated, they saw an increase in donations when they sent them different communications. So that's why it's really important to make sure that you are sending targeted emails to specific groups. And again donors who didn't donate this year but donated last year and your current donors and major donors those are some key audiences you want to think about. And lastly, as you're coming together with your giving Tuesday campaign one thing you definitely want to also plan ahead of time is your follow up after giving Tuesday, because the follow up is essential into how donors will engage with your organization after giving Tuesday, because the close the faster you are to follow up with your donors the more likely they're going to support your organization in your year end campaign or any future campaigns that you have. And as well when you are able to follow up. It provides you an opportunity to seg into, you know, what are your 2023 messaging what are you trying to, you know, share with donors about your nonprofit or what you have planned in 2023. After giving Tuesday in your content planning you want to schedule a follow up email where you think your donors share how much you've raised share any goals that you've met again maybe it's you know some non monetary goals where we were able to receive X new amount of donors. And I just want to feel like they helped, you know, accomplish what your overall goals were and again reinforce reinforce how you will be utilizing utilizing those funds and how they are making an impact. For any large donors, or anyone who has helped volunteer phone is always the best way to reach out with them so that you know maybe in the future they can become a matching grantor. You can also plan ahead by participating your organization in a different way on social media, you can also plan ahead a thank you graphic. I'm thinking everyone who's participated and help support your organization. And as well, again, for any volunteers major donors anyone special you want to thank sending them a personal thank you card is always, you know, makes an impact with the donors. And I just want to remind as you are putting together your giving Tuesday camp campaign is how it will transition into your end of your campaign. December is also a large giving season for donors, especially the end of December. So think about how is giving Tuesday going to blend into your end of year, or is it going to be, you know, you're going to have the same focus in the next to your content or are you doing something completely different. So create a special, you know, communications plan after to your giving Tuesday donors about your end of your giving season, what you have planned, what is your overall campaign, etc. So we're coming to the end of our webinar and we'll be going over any questions. Registration opens for giving Tuesday on mighty cause next week Thursday July 21. So please mark your calendars. Early giving opens November 15. So that is two weeks before giving Tuesday. And that means that donors can start donating and it will count towards giving Tuesday. November 29. So definitely mark your calendars with all those dates will also be sending this webinar the recording and the slide deck and an email afterwards. But I want to make sure that we get to any questions anyone has. So I'm going to jump into the quick questions. So first question is, what do you mean by appeals appeals essentially means, you know, the ask of the call to action, you know, asking a donor to make a donation, asking them to participate in giving Tuesday for your organization. Does mighty cause get offer campaign matching. So in order to make sure what exactly you're referring to me need a little bit details about what exactly referring to campaign matching. We do offer the our matching tool is available on fundraising pages. So I may need a little bit more clarity on that. So I'm going to start with the questions of the nonprofit resources for video campaigns. Yes, I can type that in here. So cap cut is a really great free video editing app, you can download on your phone. People utilize it for social media actually for their videos. You can make a lot of honestly really great looking videos, just simply on your phone with that and it's completely free. But again, you can also directly edit an Instagram or tick tock or YouTube wherever you are uploading it on if you're doing something simple like you just need to cut, you know, a certain part of a video. So how important is Instagram to giving Tuesday we don't currently have an Instagram page but we are considering adding it to our social media would you say Instagram is particularly important social media channel. If so, what is the audience versus Facebook and Twitter. So I think the key question about that is to think about what are the demographics of your donors and where they are primarily at. So for example, if your donors are, you know, particularly on Facebook, then you know, Instagram may not be necessary, but I would say I would recommend creating an Instagram page because it's a really great just visual medium for you to share images or videos about your nonprofit. And honestly, that could be just a really great goal to have for your giving Tuesday which is creating an Instagram page and you know publishing posts there and see how people how donors engage with your Instagram account. So, I would say, again, it kind of depends on your audience, I would say, Instagram skews a little bit younger than Facebook, but you know, I think a lot more older people are using Instagram now, but it really depends on your, your key donor base. I've seen successful campaigns that focus on recruiting a certain number of monthly recurring donors. So that is, so that is the giving Tuesday goals to recruit 50 recurring donors, rather than a monetary amount. I've seen so on your on mighty cause on your organization page. So they're the thermometer will only show a monetary goal to that. However, that doesn't mean that you can in your communications share that goal and try to push for that goal. I've definitely seen a monthly recurring goal or campaign. It was actually called like a recurring or the recurring camp annual campaign. So that is definitely something that you can focus your campaign on if you were trying to push that is there a cost for mighty cause so for our giving Tuesday event. It is completely free to register. There are pretty standard like transaction fees per donation that donors can cover on their checkout flow if they want to but there is no cost to participate for giving Tuesday. Is there a cut off date for registration or is July 21st it no so you can registration will be open and probably until maybe October, but so you have some time to register for giving Tuesday. So it is not. Yeah, you don't. It's not just on July 1st you have some time to register, and it's a pretty quick and easy registration form to complete. So will these, will you email these slides to us, yes, they will be emailed to everyone who has registered and as well a recording of this will be sent. What are some milestone examples. Would you be able to clarify exactly just any specific type of examples that you were specifically looking for like campaign benchmarks. So I think what were you looking for a specific type of organization and what exactly their benchmarks for reaching their goal. Okay I've just plugged into the chat, just to make sure I didn't miss any questions. I love people love Canva. Yes, I love Canva Canva is amazing and I definitely encourage all nonprofits to sign up, especially since it is free for nonprofits if you register for them. I'd like to learn more about how the teacher design contest was developed and launch my client's effort really fell short. Yeah, so specifically about the teacher teacher competition. That was done by an animal organization. So I believe they already had a pretty active like network that was really engaged with them. And they, what's really amazing about their campaign was that their designs were submitted by truly people of all ages, like from children to adults. I think what really was helpful for their campaign was that they did have a lot of some art submissions. And I think when you have a lot of art submissions then people's friends and families they want to you know vote for their loved one to win. And then that cause that created a lot of engagement. And I think because also it wasn't a one time thing it was something that they had done for a couple of years and really built you know momentum and it was something that people remembered and wanted to participate in the next year. So are there examples of you can share of strong giving Tuesday campaigns that were made on mighty cause and your fundraising platform. If not, can you share some best practices on terms of designing our page. Yeah, so, so some best tips about overall designing your page. I think if you stick to what I shared in regards to kind of focus on two to three ideas which is what is the overall challenge that you guys are trying to solve for what is the solution that you guys are bringing to the table and why a donation to your organization would make an impact. I think that adding I've seen really awesome infographics added to the page that people have made on Canva or elsewhere. I think images are really great to share of you know your work and what you do, but again it doesn't not have to be a long essay. Luckily, people will skim it if it is very long there may not read it in full detail. So you really want to stick on what are the most important points that you want someone to get across in like two to three minutes. And so that's why also images can be helpful together with your texts, so that I can drive home what exactly you're saying so it doesn't have to be super long or an essay. And you know by the time if they're if they're going to your page. They're probably already ready to make a donation. Yes, so just some people asking about the recording yes the recording will be emailed out and sent to and sent out to everyone as well as a copy of the slide deck. Do you recommend in person events are mainly online. So I've actually seen a hybrid of both. It's actually well since 2020 it's been really popular to do a hybrid. I would say that is really just dependent on again your network and what is possible and feasible. I think in person events, honestly there's kind of nothing that really captures that same environment as in person. But I've also seen some really fun. You know live streams it can be you know maybe like a happy hour event that you do, we invite people on. It could be, you know, I've seen an animal organization have one where people invited their dogs into a zoom. And had their dogs in there. So I think it really just depends on what is realistic and feasible and, you know, if you have a venue space that you were able to do it add. I think, you know, those are all a lot of, you know, things to consider when you're debating between online or in person. And as well, you know, if you do have an in person, you can always have, you know, a live stream, you know, a phone or a laptop available, if you, you know, have, if you are a national organization or have people, you know, in other states that or can attend to participate. If you donate early during early giving you mentioned accounts does that mean fees are waived for all of those donations. So the standard transaction fees are still occur. So it would be the same as giving Tuesday it's just if they can, you can start having people donate early. You know, it's really great to push people to give on giving Tuesday but realistically, you know, some people just will forget on giving Tuesday or don't have the time, etc. So having that two week window just allows people to support your organization for giving Tuesday, and it will count towards any prizes and challenges. Next we will have when registration opens there will be a toolkit where we will provide social media images that you can utilize logos, etc. All right, I don't see any other questions coming in. As I mentioned, registration will open up next week on January 20. I mean, I'm sorry, not January, July 21 that we passed giving Tuesday. So July 21 and mark your calendars for when registration opens. After this webinar, we will you will. There's a feedback survey. So please let us know what type of webinars will be helpful for you we are always looking to receive feedback from nonprofits. What do you know what is most important for your nonprofit what are you interested in learning about hearing about. So please, if possible, if you could fill that out and let us know that is so helpful for us to take in and see. Well, if you have any questions, please feel free to reach out to our support team where we will where we will where we can help answer any questions. The toolkit will be available next week when registration opens so you can have access to that next week. So yeah, you will have that will be on the Giving Tuesday site next week when registration opens, and we'll also be sending out an email so don't worry about, you know, if worried about where to go, etc. We'll be sending an email also when registration opens so you know exactly where to go. All right, well, thank you so much for this webinar. I hope it was really helpful for everyone. And yes, please let us know if you have any further questions. And I'm very excited to see what everyone does what they're giving Tuesday campaign and have a great day. Thank you.