 Okay, I'm going to answer this question for you. Should you buy the experts secret book by Russell Brunson? Okay, so I bought actually all three of their his books expert secrets comm secrets as well as traffic secrets You can see here, and I actually didn't even buy them together, which is crazy I should bought them one at a time because I actually thought I bought comm secrets first and thought it was a pretty good book So I bought the second one to really understand what he was on all about Okay, so I want you to decide for yourself because I'm going to review this book in a sense and tell you what is already taught in this book And then you can go and decide whether you want to buy it, but basically Expert secrets is very much to do for Service-based businesses consultants coaches if you sell anything that is like in a sense of commodity Okay, but I think it's very is good because it teaches you about persuasion and copywriting. Okay, so Dot com secrets teaches you the frameworks and like the funnels you need to build and then Expert secrets is the one that teaches you how to sell those right and what matters is honestly not not the traffic or The funnel too much. It's really about how do you sell to your audience? And I think that there's what this gives So if you've never how I say this if you're used to Just putting up ads and just let it run broad broad interest for example three four million and then just you know winning products That's a sort of gambling something you definitely need to read this Okay, but if you're copywriting is it's like decent and you know how to sell then I guess this will be an additional to To ask now. Okay, so in this book what Russell ready teaches. Let me just go Through my list. I have a few a few notes. Okay. He teaches How to sell through persuasion and video form right? So he's literally giving a script to you to show you like the how how do you sell and and the order with which What you sell and so if you've never been in sales before I think this is very useful to you I do sales calls. So I've learned that true experience in the past. So really this book afterwards gives me more insight into it So that's why it's it's not necessarily new knowledge. It's just a very good framework to follow. Okay. He also talks about the importance of Creating a movement and tribe. So selling through person instead of company, right? So I know this in e-con as well I learned the same thing where it's like people trust people people don't people don't trust companies, right? So if you create a movement or tribe, there's a more incentive for people to follow the company because they want to see that person succeed and following a leader in a sense is like How to say this is powerful. It's powerful, right? But however, if you're not personality brand, if you're not a data person, then this is not useful to you Okay, the next thing also he talks about is like offering people a new opportunity and Instead of an improvement offer. So instead of telling you hey You you are for example, I give you if I'm selling you Matt's tuition for them I'm giving you giving you tuition on Matt instead of improving your Your your algebra by this way we introduce an entirely new method So introducing a new opportunity to people generally makes them buy Purely because like they see something as new as opposed to something that just improves over what is currently in the market So it positions you differently and so you can charge more as well. Basically, okay Also, if you want to be an influencer personal brand, okay How do you build your own frameworks to increase the perceived value of what you're selling? Okay, so if you think about it anything you sell honestly If you're not in the new AI technology and like the cutting edge of stuff, you are selling a commodity Okay, so how do you position that to sell more than other people as well as to increase the perceived value so you can charge more Yeah, that's basically what it is. Okay, so the frameworks teach you about story strategy social proof Yeah, and so you can also dominate subniches and submarkets, right? So for example in the space of internet marketing, whatever Facebook ads, right? For example, very very big broad audience, right? He tells you to go into subniches submarkets For example, I mean in my one is like internet marketing e-commerce branded e-commerce, right? So my sub sub market is in is in a branded e-commerce Everybody in the space is for example in dropshipping or whatever. I am in branded e-commerce. So that's my Subnich in a sense. Okay. Yeah. Yeah, then he also talks about the identity shift So identity shift is like when you are selling to someone like it doesn't matter what product or service Right, you need them to make them believe that they are that this vehicle can get them to wherever their goal is, right? So I guess that's something I learned. Okay, then epiphany bridge as well So it's just how do you build breakdown that people's limiting beliefs such that they believed in the product And in the result fine of such that they will buy from you. Okay. He's out. He talks about the heroes journey as well So if you're doing the influence a personal brand route, the heroes journey is about explaining The character behind the behind the attractive character. Sorry Basically the background of the person right the background of the person. So if people know their story, right? They are more willing to buy into their story as well. So yeah, that's the heroes journey and lastly He goes in depth especially at the end I can't really show you because the light is a bit difficult But basically he gives you the entire framework He gives you like the entire script of the perfect webinar framework So if you're selling through a VSL video sales letter, you're selling through webinar You're selling high ticket. You definitely need this framework because you can't sell high ticket without a VSL Okay, so that's just the way it is today Okay, and then lastly the offer the stack and the closing. How do you actually? Get to the close such that the conversion is high etc. etc. Okay, so that's basically What expert secrets is about? I think it's it's a good book in addition to comm secrets. I don't really like traffic secrets that much Not very useful for me. But yeah, that's basically a bit about expert secrets And if you want to check it out, I'll put a link in the description as well You'll be an affiliate link. But yeah, if it's just nine to twenty dollars So I don't think it's that expensive for you if you're willing to check it out. Okay Thanks so much. You can check out my other videos of the other books if you want as well I'll see you in the next video