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Published on Mar 29, 2012
The Google AdWords Support team discusses how to help the right customers find your business. Hosted by Dori Storbeck and Courtney Pannell, with guests Chad Baranik and Gina Bucciere.
00:47 Meet Chad & Gina 2:07 Defining Your Goals 6:00 Effective Account Structure 17:59 Metrics to Evaluate Campaign Performance 37:44 How to get High Quality Clicks 47:30 Reports and Features 52:22 Last Words of Advice 53:41 Wrap Up
Don't have time to watch the video? Read a roundup of this Hangout on the Google Small Business Blog: http://goo.gl/5TgYb