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Help Desk Hangouts on Air: Advertising your business with AdWords

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Published on Mar 29, 2012

The Google AdWords Support team discusses how to help the right customers find your business. Hosted by Dori Storbeck and Courtney Pannell, with guests Chad Baranik and Gina Bucciere.

00:47 Meet Chad & Gina
2:07 Defining Your Goals
6:00 Effective Account Structure
17:59 Metrics to Evaluate Campaign Performance
37:44 How to get High Quality Clicks
47:30 Reports and Features
52:22 Last Words of Advice
53:41 Wrap Up


Don't have time to watch the video? Read a roundup of this Hangout on the Google Small Business Blog: http://goo.gl/5TgYb

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