 So the question we have to ask ourselves is if we don't promote Will we fail? So in order to understand where eBay are going we first need to understand where eBay have come from in relation to promoted listings So promoted listings that I actually been on the platform for almost a decade not as many think Just for a couple of years So eBay promoted listings was first introduced in 2015 as a way for sellers to give their products an extra boost in visibility Divisional program was based on a cost per sale or CPS model We meaning the sellers only paid when they're promoted listings actually sold and this was a revolutionary concept at the time As most other advertising platforms used a cost per click or a CPC model Where sellers paid for each click on their ads? So promoted listing standard as it was originally known was an instant success with sellers It offered a way to increase visibility without any upfront investment and it was easy to use Sellers simply just had to choose a percentage of their sale price That they were willing to pay for advertising and eBay would automatically promote their listings to buyers who were most likely to be interested Then in 2019 eBay launched promoted listings advanced which offered sellers more control over their campaigns With promoted listings advanced sellers could choose which key words to target and they could set different add rates for different listings eBay also introduced a new feature called campaigns which allowed sellers to group their listings together and manage them in a single unit Promoted listings has continued to evolve over the years and it's now one of the most popular advertising platforms for eBay sellers In 2022 eBay launched promoted listings advanced beta Which offers even more features and control to sellers with promoted listings advanced beta sellers can use machine learning To optimize their campaigns and they can target specific audiences with their ads So today promoted listings is an essential tool for any seller who wants to succeed on eBay It is a powerful way to increase visibility reach more buyers and boost sales So just quickly looking at the timeline on the progression here for promoted listings on eBay We've got 2015 eBay launched promoted listing standard a cost per sale advertising program for sellers 2018 eBay launches promoted listings advanced Which offers sellers more control over their campaigns and allows them to target specific keywords 2021 eBay introduces promoted listings campaigns, which allows sellers to group their listings together and manage them as a single unit 2022 eBay launches promoted listings advanced beta Which offers even more features and controls to sellers including machine learning optimization and audience targeting Promoted listings has become a vital part of eBay ecosystem and is now used by millions of sellers around the world It is a powerful tool that can help sellers of all sizes reach more buyers and grow their business So we can see that eBay have been focused on promoted listings and the revenue it makes since 2015 So that's eight years already So even on an average five-year business plan They're way beyond that they're into phase two Which we can see has been happening since 2020 2021 where they're ramping up the Evolution of promoted listings and how it works on the platform and how it generates revenue Now we can look at the fees that we pay and we can already see that they make more as a whole on The serious sellers that use promoted listings They make more from the promoted listing fees than they do from the actual product in most cases for the general Populus we're not talking the outliers on the high end or the low end Or the low selling items or the highest selling items. We're just talking the general middle population the average serious ebayer That uses promoted listings so From this They are growing and they're continuing to grow and they're revolving and they're changing Whereas we have become stagnant in our approach We try to understand what's going on. We're on the outside. They don't give us forward planning information They implement things. They break things. They tweak things and we have to adjust Now if you're not adjusting or you're not trying to adjust You're falling by the wayside majoratively and we can see it. We're all guilty to some respect where this is going And where we're ending up we can see sales are lower. They're stopping The promotion of the website off site Jamie stated this. Jamie stated that there's more to come. Jamie stated that there's new things coming And they're growing and they're expanding and even though we may or may not see the direction they're going in They're going to keep going in that direction. It's working for them And they will keep finding ways to make money to expand to grow They didn't become a billion pound company or billion plus company Without knowing what they're doing or having a plan or a direction they want to go in We don't see it. We can guess. We can speculate But we don't know But what we do know is it's not staying the same. It's not standing still. It's evolving constantly evolving So From there What I would say is this to the question of If you don't promote will you fail? Well, it's a broad answer, but the answer would probably be yes But the question then becomes a more in-depth one is how you promote Do you use the promoted listing campaigns or do you use other avenues of promotion outside of ebay Or within the growing evolving World that it's becoming So they introduced the social media link And it doesn't I don't think it gets enough coverage by YouTubers and other sellers in discussion about That option It wouldn't have been put there for nothing. I don't think it was just put there to say here. Let's try it out I think it's they're gauging the data from the interaction They're gauging information Where we then promote Our products our store Our business Through those social media links across those platforms, and I think they're gathering the data From the platforms the instagram the pin tress the facebook the The twitter whatever all the platforms are available They're gathering that data into pots. They're analyzing it and then as josh has mentioned They will eventually be Approaching those platforms and saying Here is a revenue stream now. We are making money. We can see it's working here is our promoted fee figures now Here are the figures from the The promotion from the sellers through your platform Here is the traffic is driving. Here is the um revenue potential And from there they will then come to some agreement with that platform And then they I think personally they're eventually going to evolve the promoted listings to start charging for that They'll start saying if you want that interaction through that platform But that is generating new sales or can generate you sales because here is the data to prove the traffic We will now start charging This level of promoted fee for a platform. So I think it will be platform driven promotion And you will pay for it through your your promoted fees On ebay they will take that revenue from there and then obviously they will take keep their cut and they will pay the Additional cut to whichever platform it is an additional stream of revenue That I think is where it's going. So I think we need to be jumping on that bad work and fast. You need to start learning how to promote through the social media links For example, if you Use hashtags use keywords Use part of your description your item specifics Very much like the AI data driven information that we're using and trying across all the different Gaming hacks or tweaks on our listings now. We need to start using that now On the social media links So if you haven't got um a For example, facebook page being one of the largest ones To test it out. I would suggest opening one It will take an extra minute once you've listed it to go to the social link promote it to the other side and then Just monitor The traffic that is coming in from that If you can do so And then try different tweaks try different tags try different keywords try different hooks It's it's very much becoming the data platform for selling And unfortunately if you can't evolve You're going to miss out on that opportunity This is very much where it's going. This is very much where I completely agree with josh and I can see where it's going um So moving from there You have to ask yourself Do you in your products in your store need to promote? If the answer is yes your next question should be How do I promote? Because you're going to have to work out. Which is the best option for you You may find social media being a good option And if you can do it do it now and get your your revenue in And your traffic can get get those sales moving to trigger the ebay side of the algorithm for your placement Whilst you can before The possibility that they start charging you for it If you don't need to Absolutely great. Not everybody is going to be in the same boat on this Some people's business is so far advanced that it's already up there in the algorithm some people's businesses And products don't need that type of promotion I'm not saying it's One shoe fits all But I definitely think if you have a broad scope of products You certainly need to be considering aspects of those products Within this new possible model that it seems to be pushing too If you don't or haven't ever tried promoted impressions Or promoted listings, then I definitely think you should start testing the water At least have a better understanding of how it's working Before it becomes an essential necessity To keep your business afloat in the future I think we're going to need to microanalyze our accounts to gauge the best levels to promote at If you're staying on platform or if you're looking at Neaching into certain promoted sections You can't miss out on this boat you have to you have to get involved now if you stand still You'll be left behind If anybody has any Thoughts that they want to share Please put them in the comments below If you like any of the content that we're popping out here And then by all means hit the like button subscribe if you want to stay up to date with anything else But overall I would suggest stop Watch this content again Take notes Step back Analyze your business analyze the potential analyze the Direction that ebay are going because they're not stopping with promoted impressions. If anything they're ramping up They're ramping up in new directions And there are new avenues that are definitely on the horizon that they're going to be pushing They have tweaked they have refined the platform They have introduced the ai They have the learning capability Now to optimize your listing in the right place If you don't stay ahead of the curve, you're going to get left behind so If you haven't already Play it again If you have played it Regi notes If you have regi notes start thinking start looking further afield To promote In other ways whilst it's free Because i'll guarantee ebay have the next chaching level for their fees On the horizon and they won't share it with us until they've got it set up Keep it real. See you on the other side