 You know, Ray Archuleta, David Brandt, myself, Dr. Williams, when we started this we realized that what was lacking was education. Farmers and ranchers cannot implement what they do not know. You know, if I went out and told farmers and ranchers and asked them to write me one paragraph about how a soil aggregate was formed, 95 plus percent of them wouldn't be able to answer that simple question. Yet 100 percent of those producers, their livelihoods depend on that soil aggregate. It's a lack of education, so what we do is educate farmers and ranchers.