Digital gamers will descend on Melbourne, Australia for PAX Aus 2013 on 19-21 July. For the first time since 2004, the Penny Arcade Expo will be held outside the United States (in Melbourne in 2013 and 2014). PAX connects the world's leading game publishers with their most avid fans while providing an inclusive community environment. Robert Khoo (President of Operations and Business Development, Penny Arcade Expo) and Tony Reed (CEO, Game Developers' Association of Australia) talk about Melbourne and PAX - the world's largest digital games event. Watch old-school gaming animation as it takes over the world's most liveable city.
Title: PAX Australia 2013 in Melbourne
Robert Khoo, Penny Arcade President & PAX Show-Director
My name is Robert Khoo. I am the President of Penny Arcade and the Show Director of PAX.
Tony Reed, CEO of the Game Developers' Association of Australia
My name is Tony Reed. I am the CEO of the Game Developers' Association of Australia.
It's really exciting for the Australians to see the PAX is coming to town. It is a brand that is followed a lot by Australians and it is more about culture and community than it is a trade show.
PAX is very much a show that's built for people that love games. They identify with games. Games are a big part of who they are. This is the one event in the year where they can come together with like-minded people and really celebrate that culture that they love.
So the Australian industry's really embraced the digital age. Lots of independent game development going on, lots of creativity. You can't go past the likes of Fruit Ninja, Flight Control, Real Racing as being these key industry successes but there is so much more going on right now.
Australia has such a strong gaming culture and it was sort of a no brainer for us as far as where we were going to head to.
So when we choose a city for PAX it's actually really important to not only look at the venue and you know what the hotels are right and you know whether the airport is big enough to handle a show like PAX but it's actually more critical to make sure that the city has the right vibe to it. And Melbourne is just oozing culture out. It's awesome.
Melbourne was a fantastic choice for PAX. It's an extraordinary city it's a very liveable city it's a very welcoming city. And is absolutely gorgeous. You can't really get past it.
The people who take away the most from PAX is our gamers without question.
It is nice to have all exhibitors there to be able to show product that has been developed in Australia and around the world. But I think it really is that sense of belonging. That sense of community that you are with like-minded people that you get to indulge in three days of game.
That's really, really important. We don't have those cultural events where we can as gamers stand up and say we count and this is for us. It is not a one-sided affair, it is about the gamers first.
It is not trying to sell them something it is making them part of a very, very large global family. That, I think is the greatest take away from PAX Australia.
You know what I'm looking forward to the most? I'm looking forward to the streets of Melbourne being filled with gamers. I am look forward to that presence.
July 19-21, 2013
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