 Thank you, all right. It's a great pleasure to be here. I Was thinking when you're you would do in the introduction I was thinking about this one keyword change and trust and I was wondering if This topic of trust and technology is something that we can look at Together today because I think what's really happening today is that technology is taken over parts of our lives in a very very quick way most of that is pretty positive and And other ones are the situations are where we are thinking can we really trust technology? And if you see last week was Google's big event Google IO and What they came up with was a device that you can speak into that's called Google home That actually does things for you a digital assistant And I was thinking like if I leave this box on at home, do I really trust? That device with all this information and all the details and where is it going is it going through some sort of global brain So there's a lot of things that we have to discuss about this because really what's happening is that we're heading towards a future of exponential change And exponential is the opposite of course of linear So if you count exponentially one two three four and so on you end up at exponentially as many numbers So not to five but to 6428 if you count seven times you're already at over a hundred you count 30 times you're over a billion and This is what's happening today is that technology is moving exponentially fast And we are sometimes thinking that we're only at the beginning of the curve like the paperless office a self-driving car But now we are the takeoff point Which means for example automatic language translation, you know You can speak already using apps like Google translate and and stay high and other ones Where all of a sudden you can speak in 34 languages. I had a real live conversation with a Japanese sushi chef No, six weeks ago. I spoke in German and he's spoken Japanese back and forth Perfect for dating by the way If you're so inclined so what's happening here today that all of a sudden that science fiction is becoming science fact Not all the time everywhere, but increasingly fast and that really means for us is that we're coming into an era where impossible becomes doable and as I said before 90% of that is kind of positive like We have Tesla's now right we have electric cars, so we have car sharing we have apps. We have Genetic engineering. We have all this fancy technology But other stuff is really interesting like having nanobots in your bloodstream to fix your cholesterol To have brain computer interfaces to have robots doing things that we used to do to have bionic artificial limbs serve driving cars in of course new ways to see the world This is Microsoft HoloLens, and we have a great VR presentation today by the way quite similar idea to see the world with new eyes and This is going to be a becoming a standard for doctors lawyers policemen and various other Professions, you know who wants sort of the augmented view of the world and that really ends up at this place, right? It ends up at a place to where we're saying like We're becoming as God, right? I mean it's an interesting we become like superhuman using technology We can do things all of a sudden that used to be impossible to do and now many companies are saying wow now imagine if we use Something like IBM Watson, you know artificial intelligence We can do our entire bookkeeping or human resources using a machine and then one person wants the machine we can lay off all the rest and That's a trend you're seeing I mean Norway is going to be very very heavily hit by the Decline of the old industry of course you've been discussing that I'm sure Imagine if this happens at the same time that you have automation robotization and all the other what I call the Asians happening at the same time Great opportunity and great challenges at the same time So these waves of changes are really coming up in across all industries, and it's really disruptive many ways I started in the music business, you know, I was part of the whole discussion about music going to the cloud and When we started talking about this, you know in the late 90s the record labels all said now That may very well end up music in the cloud like Spotify, but we are not going to allow it and They sued 257,000 people and then over 10 years 75% of revenues were lost to the music business and now recorded music doesn't really exist It's now all streaming right it's now no longer plastic products So you're going to see this wave of change coming up in this order at information content data books print all the way down to energy and utilities Water and food it just takes longer But these are primarily huge opportunities But of course we're going to have to figure out what we do about this how we actually create new business models Because this is a certainty right business as usual is dead or dying The television business is a great example Your kids if you're around 30 years old today your kids will not even know what a television in the sense of the box The television is right. It's just a way to see media. It could be any screen. It could be in the bathroom could be in the car Many of your kids will not know how to drive a car with a clutch or car without a computer That certainly will not buy CDs right. That's for sure. That's for sure so we're heading into a future where We really have to Anticipate what has happened in the next five years. So all of us need to spend more time on looking at the future The Lord has a fantastic graph on this just came out a couple of days ago this report on disruption Actually was from last year, but this graph has been updated. So really what's happening here This is very important for if you run a business because you have a core business and sometimes when you run a business You're always saying okay, this used to work just fine for 20 years So I'm assuming it will be fine in five years. Just make some changes and but the thing is today a lot of businesses Don't last as long as they used to because the model is changing. I Mean if you're in the music business where I come from, right? You're not selling music and you cannot sell music because it's free I mean YouTube is free Spotify is what eight euros a month for 18 million songs How in the world will you sell a music? It's like bringing you're selling your eyes to the people in Greenland It's like everybody has it So now we have we are forced to look at what's the edge of the business your new things that we haven't thought of New things that may be completely outside and those edges are becoming sort of growing and then over the time the edge becomes the new normal Now Volkswagen had done this six years ago that would have said well right now the electric car and self-driving That's kind of really the edge nobody cares, right, but turns out it's the future And they missed the boat Volkswagen could very easily be the next Nokia So there's a way of looking at this and saying how do we actually do this hybrid thinking for example in the pharma business, right? You're looking at this current scenario where roughly about 17 trillion dollars of revenues are being created By selling pills, right? You have a problem diabetes or higher blood but you take a pill That's the old pharma business in the future. It's not taking the pill. It's using technology To avoid the disease Now imagine that for before a change right you're selling 17 trillion dollars worth of pills Most of us are taking one pill or the other And all of a sudden it's going to be technology replacing and actually fixing the problem. That's really quite dangerous to stay in the future That's linear so no matter if you're in government or the oil business or The fishery business or whatever you have to look at beyond the obvious Because the changes are really mind-blowing. I mean just today I got this graph from just last night for Two industries the car companies are very heavily investing in technology Because they're now forced to and the banks are investing in startups hundreds of millions of dollars Basically funding their own future So one of the key points here is this one Humanity and technology are essentially converging You may have heard about the singularity or transhumanism. I am not in favor of either one of those But we'll discuss that later on the panel. I Think a human converging with technology will probably not be a very valuable human in the future But that's a larger debate right now. What's happening is that we have all these things going on I call this hell then right hell and heaven. I Mean it could be fantastic if we can use technology to be faster to work faster to be more efficient To know more and we can But if we become technology That means we cannot function without technology. Are we still human? For example in the US there's already a term for this called wired or fired So you go to work you either augment yourself in use technology and in the future I will be including implants and things like that or you don't have a job Something we'll discuss later what that means but Bob Here's a great video from IBM. It's impressive because Bob Dylan is in it But basically IBM watches one of those companies that is driving this change from using computing devices called Deep learning cognitive computing To actually replace human activities Bob Dylan to improve my language skills. I've read all your lyrics you read all of my lyrics I can read 800 million pages per second. That's fast My analysis shows your major themes are that time passes and love fades. That sounds about right I have never known love. Maybe we should write a song together. I can sing you can sing Do be bop be bop adieu do be do be do do do be do All right, so for the time being he leaves right, but it's really scary You should try this test called IBM inside personalities And you can go and do your own test on your personality using IBM Watson in the cloud IBM Insights personality test I was going to show it live, but it's too dangerous because of what it says So you just put in your Google and your your Twitter handle or some text that will tell you what kind of person you are It has a dating app as well. You're going back to dating But the other thing that's behind this is now that we have When the threshold of having an entirely different kind of computing Quantum computing super computing where machines are a million times as powerful as what we have today This is a Google D wave costs about 300 million dollars and will roughly take the the electric power of the city of Zurich And so it's not very practical to ramp up in terms of scalability But imagine these machines being available to us on a wide scale. What would change? Well, we could do DNA analysis We could do traffic analysis military analysis I mean everything becomes essentially doable So computing power basically grows to the point of where some people are saying between 20 and 2040 This machine will reach the size of six million HBs. That's human brains Six billion so one machine could have the computing power of all of the human brains Now is that a good thing or is that a bad thing? We'll discuss that later, but right now computers do not have anywhere close to the human capacity of computing It's about six or seven years away for one computer to match the human brain So at that point things become possible really powerful combinations of man and machine Devices that are medical recorders and tricorders and of course with wristwatches calling your your ride and connecting with your car Automatic language foundation. This is Microsoft translator. It's amazing how this thing works. It's truly Star Trek, right? Now many times when I use this I find I'm really excited by this But then I wonder for example will my kids use these devices and just argue that don't have to learn languages Right because they can just use the box And there's already kids arguing they shouldn't learn how to write, you know, I'm literally right Because they can speak to the computer Is that a good argument? I think it's not a very good argument I think obviously if you're a neuroscientist, you know that you know learning how to write has all kinds of other good things about it Rather than not learning it But these combinations are now getting to the point to where devices are constantly asking us whether they can help us Siri Cortana Google now These are intelligent digital assistants and that is the future of the internet for forget websites forget apps Sooner or later, we just sit down and say hey playhouse of cards episode 4 where he kills Russo, right boom at place And if you're in business, yeah If you run traffic for example in the city you just speak to the computer and say show me the most logical combinations of traffic lights That I can actually employ and and change the way that traffic is routed and save energy All this stuff already is within region voice control is the new normal Right now most of us are still typing In the future just a few years away, and this is already happening for most people, you know, you just speak to your device And if you look around, you know Amazon Echo and again Google and others their main thing is to replace the typing with the speaking So computers we speak to computers Imagine the change that involves. That's the end of search Right now you search best sushi in all of them, right? You don't find anything but just assume they have sushi there right in the future You don't search anything the computer says hey, I've got a great coupon here for you You're gonna have sushi your friends are there and it's been recommended by it just goes on forever And has already booked the date for you including the date it includes the whole thing So voice control intelligent assistants. I mean it's a mind-boggling future that we're heading towards the Amazon Echo I meant imagine this box Sitting in your living room. It's a typical sort of geeky movie right you have to watch on YouTube But you speak to this device and say hey play black magic woman buy me a concert ticket Whatever find me a new partner or whatever you can just control this device, right? This just came out from Waverly Labs called the pilot This is the first device that allows people to speak to each other in other languages And you don't have to hold up the phone you just put in this little ear thing right called the pilot, right? It kind of ironic that their whole tagline is a life untethered, right? Of course if you use it, then you're more tethered than ever before because you need this thing in your in your ear Right, it's kind of ironic that they use the headline like this, but this is what it looks like, right? Here's a short clip. I came up with the idea for a translator What I'm at a French girl. Hello D Put this in your ear I put it in your ear Can you hear me in French? Of course to be real right this is currently not really working as advertised, but I Think they're going to try to make this work But this is already on the market right reminds me a lot of the movie her you seen the movie her Where the guy falls in love with his operating system? It's very much the same idea, right? It's it's just one short step away And we have lots of Companies launching mostly in Silicon Valley and also in China, of course that basically are talking about artificial intelligence You know in a nutshell artificial intelligence really is the idea of having computers simulate human intelligence That's a it's a it's one of those suitcase called a suitcase word, right? It's a word we can throw everything into the suitcase and just say artificial intelligence, right? It means something different for everyone, but these companies are sent the end of this one called Viv just launched last week Their product you can watch it on YouTube. They call themselves the global brain I mean, this is true science fiction Creating a system that is essentially a large brain that you tap into for your mobile device and this has huge business ramifications For example being able to do things much more fluently fast Efficiently with less people at they actually their headline is really interesting intelligence becomes a utility Remember just a few years ago when we sat down. We said okay, mobile is a utility Connectivity is a utility big data is a utility now. It's intelligence. You put those together mobile intelligence big data and connectivity That's kind of the the world of tomorrow and on top of that is also shaping up that some of us are Looking at this and saying well that in that case, you know, if this is what's happening Maybe sometimes I don't connect and that becomes a new luxury. I call that offline is the new luxury, right? It's essentially the the idea of saying today. I don't do this. So I'm free to do strictly human things When you're looking at this world that's constantly connected the internet of things Connected cars connected houses and connected traffic That's where we're going without a doubt Many of us don't like this idea very much because it could also be a complete surveillance You know Orwellian society and it could teach us to do things that we really should do ourselves So there's lots of issues we'll discuss in the panel later But this is the kind of world that we're going into and with great power comes great responsibility And something that we need very urgently we need the governments to understand what this means We're not talking about science fiction here. We're talking about five years We're talking about something that happens right now the good and the bad right now It's 90% good because we're only at the beginning 10% issues like privacy and those kind of things up, but they'll grow So the question is you know when we use these technologies will it end up like this If the Tesla that's out there knows everything about me. Is that a service or is that a nuisance right now? It's fantastic, right? I mean, but it could be that the Tesla knows too much about me and Convades my driving style to the insurance company or the police of course the smart city is the other thing that's When it changing our lives, you know, the cities are taken over from the governments of being the thought leaders of the world Roughly in five years will have 300 or so major cities around the world with almost like 10 million people each and You see the cities like Copenhagen or weird that are narrow becoming thought leaders on all of technology and how we live in the future and The cities are not looking at this and saying well if we do all these things, you know We could be vastly more efficient New York is saying for example if we don't have parking parking lots for cars because we have self-driving shared cars You know, that's basically a huge amount of real estate becomes available 1 billion parking spaces in the US Really changes the world and you have all this long list of things that we're looking at These days you just take a look at your business and you say well, what would happen if I put the word smart in front of it? So smart hospitals smart tourism smart cities smart farming smart media and maybe even smart people so we have all this long list of clouds and Prediction anticipation all the stuff that's happening and it's all driven by this one thing That's the current, you know, this is the next big thing artificial intelligence computers that can think Well, not in the sense of us thinking but computers that can learn The big deal here is that for the last two years Several things have launched where computers can actually understand and devise their own rules and not being programmed. They're learning You heard about the victory of Google DeepMind over go the world champion and go a Chinese game very complicated game Where the computer learned the rules of the game by itself? Wasn't programmed to play the game So that's something we're seeing all around us and I sometimes I call this the global brain And just last week the Google CEO the new guy Sundar sent out a an email to all the employees And it was published of course and in it. He says we're going from mobile first To AI to artificial intelligence first Google has purchased something like 27 companies in artificial intelligence and robotics Because that's the future in the future. We don't search the computer already knows what we need and goes out and gets it for us Imagine a day and this is not too far away. What you don't have an assistant a personal Flash person sitting there being your assistant where you just speak and it goes off and gets information for you So this is something of where I call this the global brain that is almost certainly coming in the very near future There's something to get used to because right now we already have kind of the global brain You know these devices are really already our external brain You keep your information here your phone numbers your content your media everything I Think for the most part again, it's mostly 95% good You know many other things that are not so good about it But what happens here at this point right at this point? We're looking at technology becoming either more magic or maybe a little bit more dangerous And how will our societies change our kids will never have the same kind of jobs when this technology takes over because This technology will be able to replace a lot of labor up to 50% We have to think about what that means for us in good ways and a bad because everything is moving to the cloud Literally everything is moving to a place to where it's going to be available in the cloud our health records Our education money is going digital In the Scandinavian countries are now there on the forefront of doing away with cash So where does it go and what we do for example? I'm going back to dating right here. So an amazing app called connected these powered by Abby M. Watson That you can use to have a profile made about who you are It's using everything about you on the internet and uses it for dating purposes matching purposes It's quite scary. You should check it out sometime. It's really a interesting example So here's a question for you. Who would you allow to go deep diving in your mind? Well right now you're long Facebook and Google to do that and there's some sense or some nonsense behind this depends how you look at it But imagine if this actually takes off and these devices are listening to us Literally listening to us every every time all the time because what's not what's happening? And if you're looking for example at Facebook's roadmap, this is from Facebook's recent show Where they showed their future? I think they do have a future but meant to be seen where they go with this But you see what happens here is basically Facebook says our future is in connectivity and you guessed it AI Artificial intelligence So that has large business ramifications and here's a short clip that will show this from IBM actually IBM is betting that in the future the nerve center of major corporations will look something like this Celia show me competitors of the company named Smith Microsoft where ink Place for humans and computers work together to make million and billion dollar decisions At the center of this partnership is Celia a supercomputer that will blow your mind It's welcome, but here's the bottom line if you're running a business You will eventually end up using these things just like you resisted and then use social media, right for that That's just the way it is But here's the thing we're going to use technology to become utterly efficient quicker and faster But efficiency is not a human purpose In fact humans are completely inefficient If your business is only efficient you will not have a business because you your commodity then So it's very important to think about what technology does and what it can do what it cannot do Folks up in the health business you have you know role changes now doctors are looking at technology saying well You know what will I do if technology does this? So here's a question on the ask your audience and also the other panelists How much do you believe in technology? Do you believe technology is the answer for everything? Can it solve terrorism? Maybe feed all the immigration data to IBM Watson and we solve their problem Just pay IBM a license fee is the world a giant machine As has been argued before Here's a CEO of IBM saying big business decisions will be made not by experts or intuition. That's mostly us, right? But by big data and predictive analytics The world is a machine Can I see who would support that statement? It's okay. You can out yourself. It's okay. Nobody. Geez. You're just not lifting hand. Well, here's my response to that right I'm like I can't really understand why that would be the case I don't think that is the case, but I think it's something we should talk about later to see what it where it goes So for me the question red really poses is being posed here is are we on team human? Are we on team data or team robot? team human means that you actually value human existence or human characteristics what I call humor rhythms rather than algorithms Now in business, of course your value of technology because it's a huge revenue driver and you have to do that You have to use technology to optimize and get better clearly. There's no chance if you don't do this But what is the context? So here's a great quote from Arthur Schlesinger who said science and technology revolutionize our lives but memory tradition and myth frame our responses This is a very good statement because really what he's saying is like we there's technology is changing what we do We cannot escape it. We have to embrace technology, but we should not become technology Because our lives actually we make decisions not based on technology when I see you in the hallway out here somewhere It takes 1.4 seconds for us to figure out if we're going to talk further even if we don't say anything So as human components in the end, you know business is not a machine Business is always based on relationships and trust and trust is very hard to digitize And try to teach a computer how to trust or to have ethics opinions moral standards Hopefully we'll never get there. But this is something we have to think about. What does it mean? So here's a good news and bad news anything that can be digitized and automated will be that's the law of digital driving ism Books films music banking insurances government Because that's what technology does it makes it possible So looking at smart machines of driving cars and here's the flip side of this anything that cannot be digitized or automated Will become extremely valuable So if you're running a business you have two missions one is to use technology to get better faster cheaper Build the business and the other one is to use humanity Human things that make you stand out and make you be unique, you know trivial things like this and Creativity imagination storytelling If you don't have that you don't really have a business because then you're just one other commodity provider So it's about the balance in the end, you know how those two things come together Here's a great slide showing occupations how they affect it You can download this later. I'm going to publish on my website future with Gert comms You can download the whole thing, but here's the bottom line Right what's happening with the automation will put will hear more about this for Martin later, of course Automation is really affecting our jobs features and here's the good news, right here addresses priests and animal trainers are safe If you look at the top of the pyramid, right, that's a very so if you know if you're a dancer Hey, that's also a good one kindergarten teachers. Great. You're safe, but look at the other part of the equation Down here almost a hundred percent replacement cargo freight agents library technicians data entry players tax and bill collectors So it's a big issue about technology when we think about it's very tempting. Yeah, I Mean I have not I have yet to talk. I do lots of work with big companies I have yet to talk to meet a single really large company that says we want to keep people or hire more people Everybody says we want to use technology to have less people Because it saves money. It's a big expense So if McDonald's can be operated with one person and it can They're all in this out now But if Pizza Hut can use a robot make the pizza they will Something we have to think about what that means. Where does it go? And so you heard about Dr. Andres and years ago saying this saying that is everywhere Software is eating the world. That was 2011. I Think it's very true. We just have to be careful that we don't end up at this place when Software is cheating the world What is it taken away that we want to keep? Which relationships is it removing? What is it counting that shouldn't be counted? What is it not counting that that can't be counted right this saying from Einstein shows it not everything that can be counted counts and not everything that counts can be counted in Fact 95% of human existence cannot be counted Maybe it shouldn't be counted maybe we should not even try to count it because the other question is if Technology is like this if it's inevitable who will be in charge of this Right now Silicon Valley is a mission control for the future of humanity They're essentially running the future of technology and thereby humanity Can we do something about this? Where's it going? What's gonna happen with technology? Technology has no ethics. I'm sure you heard that before but that is the reality of technology, right? And that puts up a huge question mark Not just who controls it, but how much of it do we use? Because one thing is for certain we can't do without it. I mean if we find the technology that can beat cancer And other diseases that then we have to do that right we can't just say well You know we can use the same technology to make super soldiers. Yeah, that's true We're gonna let people die of cancer Because it's the same technology So that brings up lots of issues in the end it comes down to this right we have to balance Humanity and technology and if you're in business, you have to do this every day in the future You have to think about is this really going to help my customer to feel closer to me or Is it gonna help me to be more efficient and start a race towards your book? It's really about this, you know, it's really not about yes or no It's about balance You cannot just say no to technology that would be highly unlikely to be a successful future But equally if you always say yes, I think in the end you become technology It's very important to think about this whether this is going because Technology has this curve going from what I call magic like apps to manic You know where we're constantly looking to do this and that's still kind of funny actually, right? But also being toxic if you run a business you have to start somewhere. You have to stop somewhere between magic and manic A little bit manic is okay, but toxic Not a good idea It's always something to look at right basically on this sort of scope of things, you know finding the way between algorithms and what I call humor rhythms between man and machine Your customers aren't algorithms. They can't be represented by algorithms. That's interesting, but it's not the same thing Culture and technology are not the same thing. The future of business is really to have the human purpose on top of technology So we're going to a future where we're essentially going to see this overlap of ethics and I think this is a very important question What do we value? Where do we go? Who's responsible? And my final slide of this would be to say that we should really embrace technology, but we should not become it Because I think in the end that is what is going to be the most fruitful for our future. Thank you very much for listening We'll have a debate later. Thank you