 So, building business success, multiplying, growing, how does that actually look? How does that actually manifest, not as an idea, but as practicality? So most people, when they think about growing their business, they're thinking in terms of that one thing, like what's that one thing, one action that I'm going to do that's, you know, going to make the whole difference. Now I'm not saying there's never, you know, one thing that if you do will have a really good result, but they're not looking at it like, okay, what's the next thing? They're looking at it like the thing, like what's the thing that's almost hidden, almost a secret that nobody knows and they want to use to grow. So the way I look at it is more in terms of taking the different parts of the business and increasing them and multiplying them and also taking, creating new parts for the business to tap into them. So as an example, I have a client that I talked to today and he has a business where people, basically you could say they purchase things online from his store and he needs to add more income. So he gets his traffic from Google ads, you know, paying for Google ads on searches and he needs more income. So instead of trying to find the magic solution like he hoped he would, I actually found a new avenue for him to generate income, which was the fact that people were at least once a day somebody was contacting him and asking for more information about the products and this could easily be turned into a consultation call, 30-minute consultation that would easily end in a sale, that would easily take, squeeze out the traffic a lot more in terms of the value that you get back from the traffic that you create by paying. So you get a lot more bang for your buck. So we, essentially we generated a new limb. If his business was a body, we generated a new limb that creates revenue. Charlie Munger, he's a Warren Buffett's partner, talks about the Lollapalooza effect. So the Lollapalooza effect is basically the sum parts of the organ or of the body, the business in this case, when they multiply, if you increase each of them, you get multiplied results, which means that if I have my business of coaching, I basically take it into many, and slice it into many, many parts that are all multiples of each other. So I have how much, how many views do I get? How many of them get turned into somebody who contacts me? How many people, what percent? What percent of people who contact me turn into clients? How much am I charging on average per client? How much, what percentage of them pay again? What's the average second purchase that they make in terms of how much money they put in? So there's many variables and it's in equations, like this times this times this times this. For example, the amount as a salesperson, it's like the amount of meetings times the closing rate times the price. That's how much money you make, the average price or average sale price. Now, if you multiply the meetings by two, let's say you multiply the meetings by four, so it's a big multiple. You basically get four times more opportunities to sell, so the end result would be four times bigger. But then, if you also multiply the price by two, now you get, it's not like times four and then times two and they're separate, it's basically times eight. And then you add another multiple, which is, you double your close rate. So now it's not times eight, it's times sixteen, because you took three variables and you multiply to each. So it basically builds upon itself. So the more multiple you add, the more growth you get by a large amount, sorry for that, by a large amount. So the way you want to treat your business is you want to actually divide it into every variable that goes into that equation. Again, how much money is invested? How many views? How many views turn into this? Just a long equation that includes all the factors and then you want to know what's the value of each factor. So your job is to either increase a factor or add a new factor. Because again, let's say you have the business and you have the sales and everything and now you implement a new factor, a second sale. So after the first sale, the sales person goes, hey, we also have this product which goes with the product you just bought and 30% of the time, they buy that too. So now you add, so second sale closing rate, 30% and average payment is this much. So you basically get a formula where your job is to make sure that all the variables increase and also adding new multipliers, new variables and thus you increase the equations overall value. So I hope that makes sense. And when you increase one avenue, like for example, I told him that he should double the prices and if he doubles the prices, that's a big difference on the equation because now if he has twice the sales, because he's calling the people contact, he's actually going on sales calls with them, plus he doubles the sales, the price, sorry. What that means is he's going to get four times more money from two simple actions. And what that's going to allow is it's going to give him a much, much bigger space, basically a profit margin and he's actually going to have a big profit from his campaigns. It's not going to be losing money. It's not going to be breaking even. He's going to make money from the campaign so he can basically multiply the campaign now also. So instead of investing X amount into ads, he can now invest five X because he can scale now. So you take the equation, you double the sales by two, you double the price by two and then you double the ads by five. So you're basically going to get 20 times the amount, roughly a bit less. And I'll explain why. When you increase something, something else might go down. So when you increase the price, for example, when you double the price, most likely if you double it, you're going to lose a bit of the closing rate. Not necessarily since if you're a coach, for example, and you charge $300, I'm already telling you that by upping it to a thousand more, you're going to sell more. So you're not only going to make more money, you're going to sell more people on average. But that's a video for another time, but just so you know. And if you want to know right now why, just contact me. And I have many examples of this, by the way, both me and many many students of mine. It's a fact, it's a scientific fact. So when you increase the price by two, you might get a decrease in the sales in the closing rate. And you want to ask yourself, does this increase the overall result or does it decrease it? If I double my price and I get 15% less sales, effectively what that means is I believe it's 1.75 roughly, 1.7 times more money. So is it worth it? Yeah, of course it is. It just makes sense in the equation. So use this equation technology as a tool to take your business and basically keep expanding. Again, take all the variables in your business, the percentages, the closing rates, and that's why you have to keep statistics, by the way, of everything. And when you have the full equation, now you simply have to ask yourself, what do I want to focus on? Pick one, pick a variable to focus on. Okay, I'm going to improve the closing rate. The one thing you can always improve infinitely is the amount of attention you get, meaning how many opportunities, but it's not always the right order. So for example, like I said earlier, using ads on Facebook, Google, that's a tool to get an infinite amount of attention because the more money you spend, the more attention you get. So if you can make your business profitable with the ads, then you can basically get much more attention too. So if you just, if you focus on attention before focusing on having a good enough price, having great closing rates, basically having a very, very profitable business, then there's no point in increasing the attention because it's going to be an uphill battle. Basically, imagine what I'm doing with the many videos and everything. If I want, I can easily start putting in ads and the ads basically increase the attention by a lot. And then I still get to keep fairly high profit margins because when you close one in five, you know, about one in five calls and make a couple of thousand dollars, it's pretty easy to keep high margins with that. So always begin with what appears to be the most relevant or what will open up as many channels as possible. So again, in this case, for example, if you take the closing rate and you double it and then you take the amount of opportunities you get from the attention you already get. So you double the conversions to leads and you also double the price. You basically get six times more value from the same amount of attention. So now the attention can grow exponentially by many, many multiples because now if you invest money into the attention, it's going to be very, very profitable. So you can grow the attention by times 10. Anyway, I know this video is pretty academic. It's kind of, I don't know if academic is the good word, but it's pretty technical. This is the way I look at my business when I run it. This is the way I look at my client's business. It's always, once you get started, I mean, it doesn't matter. The reason I say you have to get attention first is because until you get attention, nothing else can exist. You can't know what's your closing rate, your average sale, your convert. You can't know anything until you get attention. So do whatever it takes to get attention before anything, before even having a product, because again, it's what creates the base. You can't have anything without it. But once you have attention, now you have some statistics going and now you can actually know what to expect from the business. So I hope the video makes sense. Take it and apply it in your business if you have one. Again, just write down all the different variables that apply to your business. And your job is to either increase one of the variables or to add a brand new variable that will add new multiples, like again, like having a second sale. I hope this video helps you a lot. I know this concept of taking everything and bringing it down into variables and just a long formula. For me, it made a huge difference because business stopped being this ethereal, ambiguous thing and started being this very mathematical, direct thing that I can confront. And it allowed me to work with clients and achieve very, very tangible results. For example, you have a client that makes $1,000 a month in his business because he just opened it and I charge him $2,000 for one month, which is like, oh, wow, it's crazy. $2,000, which is not a lot of money, but it's like, okay, how do I justify this value? So I just quickly find like, oh, well, he's charging really low prices. So I just triple his price and bam, he goes up from $1,000 to $3,000, usually more because like I said, in certain industries when you up the price, it actually not only gives you more money, it also gives you a higher closing rate. So again, if you're in a consultation industry, contact me about it. I'll explain why. Let me know if you have any questions. Let me know if you need my consultation now for a free call, session for anyone who's a serious guy or girl and wants some help. And if you haven't subscribed, subscribe. We're almost at 500. Very, very fast growth because the channel is only, it was only at 400 at the beginning of the month. No, more like 25 days ago. So that's a growth of about 20, no, what I'm talking about. It's like 25% in a month, which is nice. Thanks for watching and let me know if you need anything else. I'd love to help you.