 There we go. Yeah. Yeah was good. E. Yo, congratulations, man. I'm still rockin. I'm still rockin the Kids of my own I've got a nine-year-old With what's going on, right Yeah, so I got a nine-year-old little boy and a seven-year-old little girl man and how do I know I know what you're going through How do you do it man? Like I like I have a 12-year-old son and then and then and then hell's my previous wife And then now I have my wife now and we have a little baby girl, which it's going to be to And that's all we had for the past, you know two years So I have 12 year old and then a huge gap and then we have we have this two-year-old little baby girl And then dude, I didn't know it was going to get so World War three-ish if another baby came around It's like dang dude like holy crap like we got home and she's like wait a minute. That's my boo You know That little now I'm seeing a little personality come out of my two-year-old That I didn't see before man And it's like I don't know if I like it like I had I had to kind of spank her You know a couple days ago for the first time because she was just wilding out and I'm like Like that's your little baby brother now like Getting over each other. Yeah Gosh man, and then I and then I walked downstairs and We're into some neighbors and they're telling me their experience with her nine and eight and old and how it wasn't getting them Holy crap, man. I don't know if I signed up for this You know what I mean, so I hear you man So mine are only mine are what three years apart And you know, my boy is is the oldest and my little girl is it's They're competitive. They're just very competitive. They just want, you know, they want all the attention Um, she wants to do everything that he does so everything that he gets she wants to like it was just his birthday june 4th My birthday was on monday june 22nd, so we're all June babies now She wanted everything that he got I'm just like it's not your birthday It's his birthday Yeah, man It's just it's a crazy experience. So what what are we at today? Wednesday guided we came home We came home on saturday And it's just been yeah, man when one little one's crying the other one's crying And I'm like saying my wife and I were like pulling our hair out. We're like, what the hell is this like are you getting any sleep? No, bro, like No, no My wife, I mean shots of her she she's holding it down, you know what I mean? But but it's like damn dude. We just got a tag team and And and working from home don't make it easier, man Like it really doesn't like to tell you the truth It's not it's not easy working from home and you got your whole whole little family out in the living room Like it ain't easy Like especially with the little ones. It's like once I hear someone crying. I'm like, I'm out, you know I'm out there. You know what happened and I'm like, yeah, no that'll work like yeah So that's that's that's a struggle too, man. I had an office prior I've been working at home forever forever forever for shit for like 20 plus years I've been always, you know working from home and I'll have an office here and there But when I started my agency in 20 2016 2017, I had an office So I come from banking. I was in the mortgage industry before that but from 2010 to 2016 Mortgages and banking and I and I actually went to an office here in san diego mission valley But in 2016 2017 when I started my own agency, I wanted to go get my own little office And so that was cool. But then I then it was an expense that I really didn't need And then so I ended up coming back home in 20 In 20 20 2019. I think it was the beginning of 2019 But it's like damn dude, I think I should have kept my office, you know what I mean? It's like it's not it's not easy working from home and you have your family now Yeah, yeah, I'm here. Yeah, you know, but it's all good. You know, it's all good, man That's great, man. Well, thanks for you know scheduling some time out for me. I know you were super busy, brother It's all good, man. It's all good. What are you guys going on touching? Yeah, so, you know I come from I've been in the insurance industry I sell life insurance. Well, I wholesale life insurance. I work for and uh life insurance brokerage firm Right, and I work with my clients are our life insurance advisors as well as financial advisors You know, I've been doing this for close to 20 years, bro Right on, bro. Right on. Just like my boy. I have a boy just like you, man Just like you in fact, I think he's in I think he's in in I don't know if it's called employee benefits But I think he goes after businesses and gets their employee on on life insurance and health insurance Yeah, but he's been doing that forever. Like this is my boy Like you can do it forever and oh gee in this thing, man. So so I've got a lot of Industry experience, um, but you take your volume up. Did your volume go up a little higher? Yeah, you know, I just got this, um I just got this little mic right here It might just be the volume on your computer. Like if you could just turn it off your computer Oh, yeah, let's be good Like you have like on the side of your are you on a laptop? I'm on a desktop. You're on a desktop Here's the volume button Can you hear me okay? Yeah, that's that's that a little bit better. Oh, that's much better right over there. Perfect Let me let me bring it up a little bit. Oh, yeah, we're good Yeah, so, um A lot of industry experience a lot of product knowledge You know everything there is to know about life insurance and you know the insurance game but um What i'm finding now what i've always been hearing is you know, a lot of my advisors They don't know how to get leads man. They're they're like They're either buying leads or uh, a lot of guys in my industry the old dogs Pay, you know thousands of dollars. They have that big marketing budget. It's like 10 grand to do 10 grand a month to do uh, like a dinner seminar, you know, like spend money on On advertising a direct mail campaign I think now it invites people to come in and eat dinner and stuff like that just to get a sale But obviously You know, I mean with the whole covert thing you can't have seminars. You can't you can't invite people to restaurants. Yeah, yeah So the way of the mark the way that this industry is going is online. It's it's you know, it's um You know Even the business processing like the application processing all virtual now um, and so I'm like, man, there's got to be another way I know there's got to be another way So on you know, I was looking online I was on youtube You know, it's just I was just surfing and and then you came up and you know, you're you're talking about real estate agents Who I it's very very similar, you know to my industry Right and and they've got to kind of adjust now and be able to figure out Ways to brand themselves in their community, right? So and I was just liking what I heard from you And I was like, yo, I got to connect with this dude And you are already in city aga. I was like, oh, I was like, yes It wasn't meant to be man So, so, I don't know, right? I was like, yeah, this is crazy. So, um So I was like, all right, cool. I'm gonna I'm gonna watch some of this videos I'm gonna learn from him and just see what I can do and because So my my clients are the advisors, right? But I'm I'm a life insurance agent myself I was like, so I'm like, you know what? I'm gonna take this approach as if I want to brand myself to be the specialist in my career Yeah So if I wanted to I can that'll be social proof, right? Or that'll be proof I can go to my advice and say, hey, listen, this is what I did This is the blueprint. All you got to do is just kind of, you know, I can create videos I can create just just like kind of like what you're doing instead for Um real estate agents. I can do it for life insurance agents Gotcha. Gotcha. So an advisor is Is another insurance agent? Correct. So I work with life insurance agents as well as financial advisors Gotcha. Gotcha. Got it. So I wholesale life insurance You know with the major insurance companies. I work for an insurance brokerage firm. Gotcha. Gotcha. See Yeah, keep going if you got anything else keep going because I I love it. I love it. This is simple Yep What else you got so so I started off by Kind of and and I kind of you know, just need your help just take a look to see if I'm in the right direction If I'm going in the right direction Um, you know, I had a so I have a facebook page um So I only had like I don't know my friends like 200 200 followers or whatever And then I saw you know, some of your trainings about getting that up You know, I I was able to launch a light campaign To get like 2000 likes in four days Just just by just by following what you said to do man You're just like really simple add just get some likes, you know, here are your parameters worldwide I followed your directions in four days. I got 2000 likes Like 20 bucks Perfect. Perfect. And the whole the whole strategy behind that at I'm pretty sure you caught it in these videos But just to kind of little, you know, throw my little two steps on why you do it that way It's just to add credibility to the page right because on social media no one knows you So when I come across your page and see 2000 versus coming across another agent and they got 200 It's just perception and if I can spend 20 bucks 25 bucks 50 bucks to make that happen real quick and do it one time I'm going to do it. Right because even if you sit here and click invite Like if you're on your business page, like I got 5000 friends right here And even if I click invite on my business page, it's only going to be a few that actually accept the invite But at the same time Those likes Whether there are people that I actually know but let's keep it real when you take this number up to 5000 When you take that friend list up to a thousand Majority of those people you don't even know anyways, right So it's like you only know the 200 homies like you got like after that. I don't know none of these Right And so when you scale that number up and it's the same on every platform But just in this case specifically facebook If I took that friend list up and these are all you know people that I'm now connected with and then now all of a sudden I invite them to like my business page. They might be my ideal clients They may not be but at the same time it almost doesn't matter because And it's the reason why I click an invite is a waste of time because as I come over here and I start posting stuff Facebook only shows it to one percent of those friends anyways So if I sat here and clicked invite and got up to 400 500 likes and these are all people legitimate people for my friend list In which I don't even know No one's seen my damn post anyways Because facebook's only shown it to one percent So forget about that forget about clicking invite spend the rest of the year just to get to 457 likes I'll run a like ad get to 2400 in the next few days and call it a day Because because all I need that for is credibility. I don't need that to capture leads the leads ain't coming from the likes The leads the leads are going to start coming when I when I start running lead ads That's right. Like yeah, right. Yeah So So yeah, so that that I'm glad you did that. So now your page got some credibility and now now now it looks, you know, legit Yeah, but that's good. Okay. And that's what I call step two That's what I call step two and might as well tell you what step one is real quick if you haven't caught it All right. Oh, I caught it. I mean, yeah, yeah making that all kind of you know Uniform, you know, sure. Uh, you know, all of those are kind of the same. I don't have a Pinterest account for a Insta oh, I have an Instagram like personal account, but I got to create I got to do those I mean Keep it all one account like you only need one IG, you know, whether business or personal don't even matter just whatever that one account is That's what it is and and and yeah Branded to to one name, you know, brand it to one name Okay, and and so that that's what I call step one basic branding. Yeah, let me show you my page real quick Yes, dude. Yeah, that's a little bit. Go make sure I'm uh, I'm on the right track here um All right, let's do share Let's do let's do this bad boy right here. All right, so let's um, let me do this real quick All right, so this is my business page right here Perfect And there's my 2000 followers right there. Perfect. Perfect. Um, so here's my about Oh and and I caught your You know what you're saying about your your personal page Boom, there it is times and specialist at each year There dude. Oh, yeah, that that looks really good and then and then add add add those featured photos as well So right there which says add to featured If you click on that you can add um You can add photos just to fill that spot. It's just it's just to fill the spot. That's all Before you can fill it with with your personal, you know, your pictures your family It just it fills that spot and it doesn't look so blank when people, you know, come on your page Yeah, you could put you could put nine photos right there. Got you. Got you. Um, but then yeah Adding those social media links and and just matching everything now. Okay. Okay. Cool. I'll do I'll do some more of that um, so So I got step one step two Got those kind of you know in the works perfect, um Well, what was step three? Step three is is just when you simply start running ads to count your leads Okay, so in your case Would you so would you be wanting to run the apps to target these other advisors or would you want to be running ads for them? No, uh, that'll that'll eventually What it'll be I will I will be kind of like I would I see myself doing what you're doing with, um real estate agents Instead of that me training life insurance agents Right, but what I want to do is prove to them that it works first, right? So I want to be able to drive my own clients right people who are Looking for life insurance. Um, you know, I've got this man, I got this this, um I got this program. It's a uh retirement plan Um program it's a it's a high ticket item minimum contribution is 20 grand a year for five years um, and it talks a lot about, uh, you know Retirement goals or how to retire with confidence. Um, I did a little post on it And that's the one I really I mean that's the high ticket item There's not there's not going to be a lot of people that fit in that particular You know that particular area um, but You know, that's why it's so important for you to be laser targeting that audience through a facebook app Right. Yeah, exactly And that's what I call step three because if it is a high ticket And and if you know that the that the market Is narrow meaning it's not for everyone, right? No, so as we're over here as a As we're over here on social media trying to build our business We're over here posting to a bunch of people who don't even fit the criteria Right, right. So it's like that's what I'm saying step three. It's so important I always tell people man stop posting everywhere most majority of these people aren't even aren't even your avatar Yeah, run a facebook ad run a facebook ad target that exact Ideal client and capture leads. So this is for doctors lawyers Accountants, business owners, you know people who basically have Had a little bit of difficulty trying to accomplish their retirement goals. And this is this is a program that can help them um See if you took that Ran it here. Here's okay. Here's what I would suggest as well Do you have that On paper, do you have a brochure? Do you have a pdf? Do you have anything you can physically give me? Oh, yeah, no that's that that's your base So right here is a video But what I would start doing it by are you you're a handsome guy, bro Like I put yourself out on video if you're not already This is step three step three is when you can just simply start doing videos and ready to be that your ads To give away your free pdf Hey guys, and by the way, I have a free download for you guys That's going to tell you from a to z exactly what this plan consists of click learn more It'll take you straight to my webpage where you can download your free 2020 brochure And that's all we're doing man. We're that is the bait that is the mecca That is what our entire online presence Evolves around it's giving people this free download And the only way you can do that is by fill out your name and number what about um What about the video the video becomes an ad so the video I would do multiple videos but but again, I that right there Is that like a like a like a like a professional or or just like a like what press there real quick So it takes them straight out to to a video when it comes to retirement. Okay, so so Yeah, so this is more of a of a general stock type of video, right? Yep Okay, so the strategy is bro For you to start doing that for you to start explaining that how long is that video? It's about three minutes for you to pull out your cell phone and go on these weekly updates about that That's what I would do if I were you man. That's what I would do if are you The reason why the reason why social media works is because social media is personal branding That's the reason why these companies spend 10,000 and they have these huge marketing budgets because it's Unpersonal and and they have to spend thousands and even millions of dollars just to try to get my attention because it's very Unpersonal social media is very personal. So that's why it's a very raw Uncut unedited type of video that gets our attention. It's the realness. It's that personal brand. It's you And that's why I tell people all the time in my in my youtube videos I'm like, dude the only reason why you guys are here is because you see my face If I was writing this in some blog, none of you would be reading it If I was hiding behind a camera, none of you guys would be here Because the only reason why here is because you feel like you know me you feel like you someone like me You feel like you could trust me because you see my damn face Yeah, that's personal branding and it don't matter how you look. It don't matter how you what color It don't matter what the hell it don't matter none of that stuff, dude. None of that is the fact that that's e That's david right there. That's him and and so With you bro being this knowledgeable being this professional like you got a good look like bro You need to put yourself out there like you need to be doing weekly videos little two minute videos explaining that type of stuff So rather than that professional Generic stock video. No, dude, like pull out your cell phone and talk about that And and and at the end of every video, there's a call to action Hey guys, what I put together is a free 2020 download So click learn more it'll take you straight to my web page where you can download your copy and get all this information Emotes you instant can't wait to see you there. Click on the learn more button now And if you can run that like let's just know are you are you recording this hold on Oh, okay. Yeah, you know you gotta send me a copy because this is some you know, this is like some gold nuggets right here I'm telling you dude. It's basic. It's that basic. It's that simple and and and after speaking. I'm telling you bro. I've been I've been in business for for I mean shit. We can go way way back But just just keeping an agency just keeping it social media Just keeping it facebook advertising and this type of marketing since 2016 so since 2016 I've literally spoken to thousands of business owners bro majority from rule of state agents the local business owner The the person that has the little brick and motor office that traditional small business owner And I'm telling you that I give them the same advice 99.999% will do nothing with it Like like that's that's why what I'm telling you right now your competition isn't doing bro. Like they're not doing it They're all afraid of the camera. They think that they're not professional or knowledgeable And and it's like that's a lie. I tell rule stage most agents all the time I'm like, dude, do you understand and I don't care if they're a veteran or they just got licensed two months ago I tell them all the time. Well, I do do you understand and this is real talk bro I say do you understand that you know more About the buying and selling of residential rule state than 99% of your entire state Do you know that and they're like damn, David? I never really looked at that way I'm like dude. So the moment you put yourself on a video and you start talking about Selling a house or buying a house the fact that you're a licensed rule of state agent The fact that you're a licensed insurance agent bro No one's gonna question you like you're already like I'm already like when I'm over here sitting talking to you I'm already you're you're already on a pistol Like I'm already bound me down giving you respect because I already know you're that professional So it's almost like it don't matter what the hell you tell me right now. I'm gonna believe it So so ain't no one gonna clown you when they see your video all there goes there goes He don't know what he's talking about. It's like, what do you mean? Like first of all, they don't know you So they ain't judging you like that. It ain't like you're hopeful to see the video We're running ads and we're targeting a completely different market. My homie ain't seen it So no one's no one's judging. No one's no one's trying to discredit you. Whatever you're saying bro goes See and that's the fear man. That is the anxiety Yeah, right. I know a lot of people they're like, oh, what are they gonna think about this? Yes, they get they get really like to the point where they're, you know, like they're under a microscope and they got to be a perfection Is all I got to redo that because I I didn't do that right Yes, that's same for me too. Like I I've never put myself out there like that You know, I I need to get out of my comfort zone and be vulnerable But like he said people relate to that You know, I mean people people can eat that they're like, oh, yeah, he's just a normal guy Like oh, he's he's not this one just do it on a pedestal. He's not he's not Bro, it looks like you're that regular dude You're that regular dude that I can relate to that happens to be that professional licensed insurance agent like you're You're you're that that's that's why personal branding bro It's it's that unfortunate because it relates to the average person my clients are the average people now Yeah, I might have a high ticket. I might be looking for the corporate executive or the entrepreneur or maybe, you know Someone at a higher income level. Yes. Those are normal ass people too So so and those are those are random ass people that are right now on their phone Scrolling through like every other time they can hurry freaking board on their break in between meetings Seeing what the hell some chick is posting on instagram. These are regular people, bro They're regular people just like us, you know, it's like and so but but my point is is that When you can start doing that That's when you crush it the reason why traditional advertising does not work And if it does work, they're spending tons of money is because there's no personality when it comes to a commercial Or when it comes to your billboard or when it comes to your radio ad or when it comes to a video like that There's no personality. There's who's the fate behind the brand Right. So so on the other hand social media when you start putting your face behind the brand and you start Putting that on a simple cell phone and and now now it's just not a random post It's actually an ad targeting my ideal client. That's when that's when the magic starts to happen But at the same time What attracts them is the fact that that's you they see you visually on video and you're kicking game Two minutes of telling me the benefits of this two minutes of telling me the benefits of that Like and and you're doing that weekly and and the way you want to look at your your campaign is like a weekly tv show Like i'm coming with a weekly insurance update Like it's so so in reality the strategy that I teach is very simple, dude. It's a one damn video a week Like i'm not saying freaking pulling out a day. I'm saying do one freaking a week And and rather than thinking you can post that everywhere or thinking you need to post that everywhere. No, dude. It's an ad So so so you run that one post as an ad and you just keep running it every week and and and it's talking about the same thing But in a different way And every single ad is giving away your free pdf because as people start to see you they start to they start The the reason my video is so powerful is because people become indoctrinated That's that and i'm telling you bro. You and I are a perfect proof of even being on this call today You came across my videos now. You feel like you know me now. You feel like you like me now You feel like you trust me and and and let's keep it real bro. You don't even know me Isn't that crazy on how video can be bro? So psychologically we get indoctrinated the human brain becomes indoctrinated when we see video Over and over and over on on a topic that we're interested Like like like we and and that's why you have to see multiple You have to see it multiple times and that's just basic marketing 101 Where a person has to see something multiple times before they make a decision on anything right videos the same Same exact way, but as people see you for the first time as they see your ad again next week Because we're targeting them as they see it again the third week because we're targeting them It might it might take them a few weeks to to to resonate But at the same time, it's the fact that it's he keeps showing up and rather than he pitching me He's educating me just like that video is but he's doing it He's educating me and not only is he educating me on these little random videos that keep popping up with my new speed I don't know him. He ain't my facebook friend. I don't even like his business page But this dude he's popping up educating us on life insurance not only is he educating me, but he's also Humbly giving me something for free That's what makes that work is the fact that not only are you educating me, but you're also giving me a free Something tangible that I can actually grab and that's a pdf. That's a download So so you educating be a video weekly and you've given away this pdf you capture more leads than you can possibly have Yeah, dude. Yeah, like when you're when you're consistent with it It's not running one ad for 15 bucks like it's running our ad every day But not even spending a lot either like i'm talking about a small budget, bro Like i'm talking about and and and everyone has a different budget like I get it. Everyone's a different person I get it, but at the same time I've got yeah, I've allocated a budget right. Yeah I know you have and and the number that i'll throw out to you is freaking a joke Like i'm gonna throw out a number in his penis like to to business owners like us that actually allocate that actually get it That we have to market and i'm talking about a number of as low as freaking 10 bucks a day 300 bucks a month To freaking market my business If I make a sale, I mean it's gonna be way more than that. So one cell makes you more than that Oh, bro, no say no more That's what it is then bro. Like that's what it is. That's why that's why I tell real stages all the time I'm like, dude, you guys are messing around making mouths in it Like you're saying 10 bucks here 10 bucks there ain't none of you guys Willing to spend and you make several thousand per deal. How does that make sense? Yeah, man, I mean if I could just get one deal Like not even just not not even from this high ticket item. Just just a regular old life insurance sale I mean that's way over $300. What I would do what I would do in the beginning what I would do Let's just call it phase one is is is I would actually know what I call this the entire campaign Call it month to month call it freaking the next six months call it the next six years, whatever I would when it comes to facebook app Okay, let's let's boil down boil it down to that When it comes to facebook ad I would go all in with my high ticket So if that's your high ticket, we focus on that And I'm telling you this is a unique program And if I can if I can just if I can just get one sale and show Thousands of my agents or financial advisors It's over If I can crack the code on this because they're all looking for it. They're all like, how do I How do I get leads on this like nobody knows and the reason why the reason why is because when I'm telling you 99.9 percent are afraid to put their faith out there like that Yeah, that's why bro. That's why that's the reason why majority of them 99 percent of them bro, we don't even matter what business you're in 99 percent of small business owners out there that try to play around with facebook ads They they they approach it From from an advertising perspective meaning they try to come up with the most catchiest line They try to come up with the most catchiest image And it's like damn dude. No, like That's not personal like all like in fact, let me actually just go to facebook real quick Go to facebook real quick go to facebook and pull up pull up go go click on Yeah, actually click on home go to your home click on home and let's just go through your newsfeed real quick And let's look at the difference. Let's let's look for a sponsored app We're scrolling through scrolling through single people are up to and then let's see if we come across a sponsored ad Okay, right there. That's a sponsored app Now this is this is way for professional a little different I guess but but at the same time No, it's the same thing like like shopping for a business Join way for professional for free to unlock for free to unlock exclusive pricing and okay, so I can use that as an example There's no personality there like who the hell is way there Right, and that's another thing your your company name doesn't want to you don't want to put your company name as the business page Like put your name because as I scroll through and we see way for a professional Automatically and especially when I don't see no face Automatically, I'm discrediting automatically. I'm gonna continue to scroll automatically does not grab my attention at all And that's the average consumer corporate name Stock images Keep going keep going. Let's see if we can find someone that's actually personal branding themselves Let's see if we could find another sponsored ad Um, okay, okay right here. Look look. Okay, so freedom boat club of San Diego But now now even though the the business page name is freedom boat club of san diego And it's not someone's personal name That's one thing but the image if they don't do a video Okay, well at least and if you eat if you're not gonna do a video Let me put let me see your headshot right there That needs to be your face See that other image of a bunch of whatever it was is very different than a bunch of people We are here to see people. I'm already programmed to scroll through my news feed to see people The moment you show me some random ass stock image It doesn't grab no one's attention You know so so either that's going to be a video or that's going to be an image of youth and your family You and your family put your kids out there. You and your family family photo bro. That's a family photo Because you are you are offering life insurance. So why don't you write something in the text? Say hey guys? Here's my family Let me tell you what the plan that I got put put in place for my family and I in fact you see the pictures right there There's my little boys my little girl That's how you could be even without video. That's how you can even grab people are going to be like damn, dude That's a real family right there keep scrolling So we got we got let's see if we could find another sponsored ad with with an actual But see scroll back up real quick Look this a little higher a little higher the next one up That right there that right there. Let's say that was a sponsored ad Her name is right there. Laura Bishop. That is a video of her Right away, bro. She already has my attention I don't even know what the hell she's talking about just yet She's she's one of my friends. She's got a beauty. Uh, she she owns like a beauty salon or something like that She's not playing around bro, and she's getting so much attention. It's not even funny Now at the same time only 37 views because she just randomly posted it But if that was an ad if that was that it was 3700 views of people that are her ideal clients Look, look, look, I need to teach. I need to reach out to her and teach and get her up on this game, man I'm telling you man And see and see her here's the deal though. Here's the deal the reason why businesses like that Either won't run facebook ads or If they have ran facebook ads, they're not profitable. The reason why is because of her low ticket card She doesn't she I'll tell you right now. She don't know nothing about facebook yet. No one does bro And and and so her low ticket. What's the most that cost 100 bucks? Maybe 50 bucks 25 bucks for a little makeup kit Let's call it 150 bucks because all that and it's a great makeup kit. Okay But at the same time you got to be you got that's why that's why I only And it's not that I believe in it. It's just I've been I've learned this stuff Facebook ads works for high ticket products Really? If you have a high ticket you crush it with facebook ads if you have a low ticket like a makeup lipstick And it ain't no Kylie Jenner. It's actually some wal-mart brand. You ain't gonna crush it I mean, that's why a lot of a lot of people have self You know, um e-commerce or Shopify or products like like necklaces and and little health hold products They do well on e-commerce, but they have to spend a shitload of money, man Because because the profit margin is so small You know for for most products like let's say her she was selling that that brush. What's that brush cost, man? 15 bucks So it's like dude. I gotta be spending a lot just to make profit Right, but but in your case and and that's why bro like me I recently went back into solar Like I still have my agency. I'm still gonna be helping most agents like I'm still gonna be crushing on youtube But one product that I that I re added to my arsenal is solar Because I partnered with the solar company a few years ago and now they have scale They're they're they're out. They're yeah, I've seen your ads power. Um, bro. It's no joke, bro. It's no joke What's his name? Uh man Jonathan bud. I know that dude. I'm sitting all over the place. He's a genius. I like that guy, man Oh, that's that's that's our man right there, dude. I I partnered with them in 2016 as they were just starting And and and the money wasn't quite there just yet. They were still evolving Um, but where they have evolved to now bro a few years later is absolutely insane Um, and the commissions it's a high ticket the commissions that that that we make her Solar deal is is mind blowing and and so now it makes sense for a guy like me that actually runs facebook ads It makes sense for me and this is let me share my page real quick Let me um or let me share my my screen real quick This right here Is so this is what I what I just what I just started and see on my page I named it david ken taro now the app sign the username is inspired energy So that's what i'm bringing to the market is inspired energy Um, and that's here here are all my links inspired energy inspired energy inspired energy inspired energy So there's my step one. There's the basic branding. I lock that name on every platform But what i'm gonna be doing over here is exactly what i'm what i'm what i'm telling you But in in my case, it's not a free pdf. So as i'm educating on my video, I'm telling you to click learn more It's not to download a pdf. It's to it's to schedule an appointment for a free consultation It's to schedule an appointment for a free proposal And so now it makes sense for me because this is high ticket like for every for every deal that I close It's about 10 grand So so all I'm going to be doing bro is going out to every neighborhood. I'm about to la mesa I'm about to bonita. I'm about to chill the list I'm out here and show this to now, but I'm about there's del mar. I'm gonna go to la joya and do simple videos, bro All these pads are going solar like every rooftop is gonna have a panel. Oh, no doubt. I mean here in San Diego I mean it makes makes absolute sense. I mean how my solar install I mean I went with tesla because eventually I'm gonna get a tesla car. Awesome. Awesome. Um, I got mine done last year Like a year about a year. Oh my gosh, dude, dude, I'm gonna do an interview with you Let's just let we'll pretend that you're my customer I'm gonna do a simple interview with you and I'm gonna use that as an ad No doubt. That's it bro. Like simple like but but my point is that simple videos That's what makes sense is the fact that it's a high ticket the high ticket So if you have a high ticket what you do you need to be crushing facebook ads And so on this page, I'll be putting my videos and running ads on That's it man running ads to that to that target audience Which will be all these random cities in San Diego and and getting people to schedule a appointment That's that's the whole plan because a high ticket. You need to be crushing that high ticket bro Like you need to be you need to be putting out videos then simple educational based videos All right. All right. Let me show you what what I got uh in my kartra Um real quick I followed some your some more directions And I set up or I imported one of your campaigns And it just kind of I kind of just played around with it myself So this this was the one you you gave me a link to to import and so I just turned it around and did it myself I love it. It's good bro Really good. So this is all about retirement planning, right? So I was like, all right. Well, I got to get a good image So I got the image real quick As soon as this comes up So I got the image and there's my headline how to retire with confidence click a button below to learn more unique program using leverage to maximize retirement growth potential to earn More in retirement income without market risk. You know, I mean just basically Nice little bullets and then we did the learn more. This is where I kind of got a little bit stuff Okay, okay Right here all you're going to tweak all you're going to add is click button below to download your free pdf So what I would do is I give them away something for free right here Well, that's yeah, that's what I was going to do How to retire with confidence if you have like a little brochure if you have some type of simple pdf I do that that that's what needs to be given up given up right here And so rather than learn more on the on the yellow button That that yellow button would say click here to download now Okay, so Yeah, I I was thinking like um, uh, thank you for your interest enter your name to learn to learn how it works So, okay, no video. I'm taking the video out. We're gonna we're gonna give them something tangible Yes, and then also hit that red button to the right hit that red one real quick And then go to the pencil And change out that background image real quick Unless you want it unless you want the the property image. I mean, it's oh, yeah, no doubt I mean, yeah, hey, when you think of retirement, you're you're thinking Right, you're right. That does look really nice. Yeah, you're right. I thought I thought you're getting ketchup No, no, I was like, yeah, I like that. Um, and then I'll change out I'll change out the instead of watch now. I'll do I'll do the um download now. Yes download now Download now. Okay. So download now. Okay. So we got that we got the opt-in. We got the email. We got the first name That's all we need. Um Click on button Yeah, that's the one there we go And then do you have that? Um I don't think you do but do you have that plugin installed the color pic eye dropper? Uh, no not yet. I got a color pic eye dropper and I got to get the pixel Uh, uh You know a little widget too to to create or or just to see if my facebook pixel. Uh, I've been watching your videos man Um, so yeah, I got you know, I just got to watch them over and over again I saved the video so I know which ones I got to watch to get all the stuff I need to to put together I'm just I'm just gonna need your help to kind of you know, maybe we do a call a week if that's possible if you're okay with that um Just to help me just make sure I got all my stuff all my stuff. Yes, dude. Yes This whole cartridge side. I got you but that whole facebook ad side That's a whole another monster as well, but it's simple like that There's five basic steps that I teach when it comes to facebook ads that have to be done Like it they have to be done or you're not gonna catch release right, um So I don't know how advanced you are with facebook ads just shit. I'm not So that that needs to i'm gonna keep watching your videos I have a ton of videos. I have a ton of videos. So try to get to the videos If not, let me know and I will just set up some calls for for that But there there's five actually there's really poor it's it set up that facebook pixel that's that's number one And then setting up your custom audiences your facebook custom audiences. That's number two And then and then setting up your your facebook custom conversions That's that's number three And I think I think those are the most those those are the most important the three out of five those are the most important But but without that It's not going to happen And then yeah, and then just making sure that that you're that your pixels on every page Like your pixel needs to be here your pixel needs to be on a banking page, right? So There's a few steps when it comes down to it, but that's not Yeah, okay. So so this is the landing Um learn more we'll keep it at learn more Um, just so it's not you know, it's it's not very aggressive. It's like hey learn more. Okay. Let me learn some more and then Uh the download why is it going so slow? See the learn more in my opinion the learn more is what they see on the facebook ad Oh, yeah. Yeah. Yeah. Yeah, so that learn more So if that if that ad was a video and I'm telling them in the video Even if it was just an image of your family and your the reason why video is so powerful It's so powerful. It's not really just because of the fact that I can visually see you and I can automatically connect It's it's visual. It's him. It's in real time. That's him moving around his arms is everything his characteristics I can read them just like that. That's the most powerful thing But also at the same time the fact that that video it I could tell him what to do Like so so I could tell them click learn more I could tell them that I'm going to give them away something for free So video I'm telling you what to do. I'm giving you a call to action If it's not going to be that way in video, then I have to write all that shit out Right, so I have to write all that in the text give you an image And hopefully my text is not misspelled or the grammar is proper and you can read and hopefully you want to freaking read You know what I mean? Because most people don't want to read nothing. So it's like, oh, they're so lazy Right, it's like either either I'm going to explain all that in a video and tell you what to do and what I'm giving you Or I'm going to have to write it out in the text of that ad so That's what I'm saying man video When they see the ad Again, whether it's video or image, whatever they see it on facebook. That's the learn more button by the time they get here So you're going to explain You're going to explain whatever you're giving away in either the text or in the video So by the time they get here, it's like damn dude download now That button it should be download now. Ain't no ain't no more learn more like I already taught you what I taught in that In that ad we've already clicked learn more Now freaking click the download now button Right, you know what I mean? So that's how I would do it like click button below to download your free pdf Or click click the down click the button below to download your free whatever You know freaking um That I'm telling you bro that simple that basic and right here is where we become a little bit more Not not aggressive, but at the same time a little bit more blunt and just like hey, dude This is what it is click button click button below to download to download now Or or to download whatever like however you want That's it right there. Yeah, our download free report or something like that. Yeah, click button below to download a free report. Yeah Yeah, bro right there that right there telling me and so when you Just with this right here and then the thank you page they click on the download now They answer their name and email then they then they go to a they then go to a thank you page Those two pages alone, bro You can crush it with like you can crush it. You can crush it. You can crush it with just that alone, man And and having having a legitimate Yeah That's your baby right there. That's what I call your baby. Like that is how you're going to capture these, man Um, it's giving away something for free All right, so here's my problem, right? Oh, not my problem But here's another roadblock that I was coming up with it's like in order to qualify for this You know this high ticket item Like you you got to be making a hundred k like you got to be making a hundred k or more Rapportable income and and you in the the minimum buy-in is 20 grand a year for five years And there's a whole lot of benefits to that which I can explain But what you explain your weekly act Ah, okay, so nobody's gonna click on this if they don't qualify Right off the bat if they don't if they don't make a hundred k or more Well, they're probably gonna click anyway. They're gonna be like, what the hell is this dude talking about? See that that's exactly why I need to be running the big quick ads targeting that group Because if I already know the majority of people don't even make a hundred Then I got to do whatever I can to get straight to the point and target Yeah, I have to run an ad like I have to And so through the ad I can target these types of people I could target high income people I could target The people that love, you know high luxury brands like I could target that that group of income So so so people that are seeing your video fit that criteria people that are clicking and coming here they fit that criteria They do you're targeting them Okay, got it. Okay. So so Target well target. I mean I'm I'm I wouldn't I'll I'll attract the people who I want Based on the video and based on the market Not even attract. It's not that you're attracting them. It's the fact that you're targeting them That there's a difference there Yeah, I put myself on on social media. I'm attracting all kinds of people But if I target my ideal claim if I'm going after insurance agents And I can run an ad and target only insurance agent I have the upper hand. Yeah trail Like I'm targeting you. I'm not attracting you. I'm targeting you and yeah through my content Some of you're gonna like me. Some of you aren't Yeah, thank god. I don't need you all You know what I mean? So so it's a fact that I'm targeting man. I'm targeting you All right, so I get it. Check it out Here is the ultimate goal of mine My ultimate goal is to get them into this platform so they can run through this is basically it's basically a funnel It's a sales funnel, right? It gives them the video it lets them estimate their their own benefits So let's say, you know, you got a 35 year old male and good health wants to put in 20 grand Boom. Here's what he can expect for retirement income from age 65 to 90 In order for me to get them and and it talks about, you know Here's the problem. Here's the solution to a bunch of stuff that people are are dealing with when it comes to retirement Here's another video on how it works Product here's you know, it just gets them to this point right here starting online application This is where I want to get them to in order for me to get them here I've got to invite them, right and I need to know First name last name cell phone number email address occupation annual income So so in other words, we need to talk to them first before you get them, right? I think so man That's that's the second layer. I think from qualifying people. So here's the deal They go to that landing page You're giving up something for free right away. That's your offer. We have to have a bait. That's our offer, right? Right when they click on that yellow button download now They then go to your your thanking page where it's you on video You have to put yourself on this on this one It's you on video watch for example go back to the landing page Let's let's um say progress real quick hit the green button say progress publish live And then let's grab that link real quick. Let's open it up real quick Because this is this is what i'm telling you. This is what i'm going to say real quick So let's grab this link Open it up and just and just opt in opt in as if you were just You know a lead or whatever Is that form connected? Like the actual We'll find out quick download now Actually, yeah, go to the live page for the live one. Yeah, put download. Okay, fill out that form real quick This page right here. So they download now That right there needs to be e Hey guys, thank you so much Thank you for downloading your free pdf My name is e just wanted to introduce myself and kind of give you a little bit of background of who I am And where i'm coming from the most importantly tell you some some what the really nuts and bolts are of this free brochure So right here here's the four points you want to hit on Right here in this this is a 60 second video bro Right here number one. I'm introducing myself Hey guys, I actually put it this way number one is thank you Thank you so much you guys for downloading your free pdf or whatever you want to call it number one I'm thanking you number two. I'm introducing myself number three. I'm telling you to check your email So automatically i'm programming you to check your email number three I'm telling you to check your email because I just emailed you your free pdf You guys are going to love this pdf. It's full of this. This is this and that Number three. I'm telling you to check your email and number four. I'm telling you to click the button to schedule a call That's when I get them on the phone to explain all that other stuff and take them to the application process That makes sense bro. So in a perfect world The entire thing is automated and and here's what also is is included You know how much hold on real quick Dave because this is crazy you know My advisors are my insurance agents and and I and I have them all across the country. There are there are about I've got thousands of them The majority of them pay at least 150 dollars for a phone appointment lead like that Yeah, bro And and and you know the reason why I I keep saying it Do you know the reason why they're scared? They don't want to do it themselves That that that has everything to do with it. But but also because they're just buying a lead Yeah, they're just buying a lead man There's no that lead don't know who you are like they're just buying a lead. Yep. Nope. So in this case, man I actually believe you've been a few leads a day at just 10 bucks a day On a facebook ad budget, you know, if I got one lead a day I would be if I got a phone if I got a scheduled call a day I mean, bro Yes, dude. Yes And see exactly what you're doing exactly what you're saying exactly what you're thinking exactly how your mind is blown right now That's how I'm looking at my high ticket with solar. I'm like, damn, dude If I got one damn appointment a day With with doing what I'm doing that's why I'm about to roll it out for myself because I'm like damn, dude If I can close a few a week Like that's that's that's that's about a hundred k a month You know, so so I'm with you man, and that's what this is It could be that simple But again the magic is the personal branding the magic is the fact that that's me No doubt because I mean, I'm not saying that I'll close one a day if I close Listen, if you got an appointment getting close a few a week listen if I closed If I close one a week if I close one a week I'll be six figures, bro Right exactly. So that's that's why you have to do this and that's why this makes the most Because because we don't we don't need to spend that much money up front and and and I don't take that much to make us a Bottom line You know, it don't take that much. You don't need 50,000 leads coming in. You don't need freaking the 10,000 appointments No, bro. I need a few like if I can just crack a few I'm good. You know what I mean? So I'm coming up. I know I'm pushing up on your time and I know you're busy. I so let me let me I want to write down my next steps That I need to do um, so Here's what you want to do. You want to get your hands on a pdf for sure Okay, so that that's what you want to upload it to karcher. So here's the pdf real quick. Let me just upload it to karcher Uh, no, okay. Let's upload that to karcher real quick. Let's get out of here But on that video, did that make sense the four points? Thank you. Thank you Introducing myself telling you to check your email and getting in the number four getting you to click that yellow button to schedule a call Yes, that's what needs to be on that video on that. Thank you. Thank you. Let's get out of here real quick And so here's here's what you want to do also. So yeah adding the pdf um Click on click on on my memberships to the left And right at the top you'll see files click on files Yeah, and then upload that file hit that green button So we'll schedule another call bro where I could walk you through more of this because I have a call right now at three. Yeah, um, but Let's schedule. Let's let's talk as soon as you can like tomorrow or the next day, whatever like whenever you got time Because I want to make sure you crush this karcher side of all because there's a few point a few a few things that you have to hit on And and and for all this to flow Number one is this for sure this this body to be uploaded, but At the same time Yeah, just shorten the you have to shorten the title um If you shorten it there or you shorten it on the actual file, but see if that works See if you can just save it. You might have to okay. Perfect. You're good. So hit the green button hit next Awesome. Okay. And then and then now you'll have a link. So there's the link if you click on that little chain right there There's links so click on that Here's where you put that link that link is in the first email So as I told them on that thank you video Hey guys check your email, right? My boy's about to hop on real quick, but um, I'll have him just wait real quick Ron, what's up boss? I'll be done in a few minutes. Hey, let's let me uh here. I'll let you go, bro Um, let me finish this part real quick. Ron. I'll be done in two minutes. Okay This this right here that link is is what goes in That first email. So just like I told just like I told them on that on that thank you video Hey guys check your email. I just sent you the free pdf Right, that's where that link goes. So it goes in the email Yeah, we gotta link that we gotta link that either to a button or hyperlink it to a word in the email Got to but here's what's so powerful as well Again on that thank you page I told you to hit on four points. Yep Thank you them introducing yourself telling them to check their email and and the number four telling them to schedule an appointment Yes, here's the power of telling them to check their email Here's what you also want to add say hey guys check your email because I just emailed your pdf But most importantly make sure you look out for my future emails because I have a ton of Information and strategies and tips on all this stuff coming your way You're going to learn so much that I have to offer you're going to love this product You're going to love what I got going on. So make sure you check your emails So not only in my program program and then to check that one email to get their pdf But I'm also program them to look out for my future emails So whenever I do so that's why when I send out an email bro I have a high open rate like I have a ridiculously high open rate because I tell people from the the beginning Check your email. I'm going to be sending you some powerful stuff. You're not going to want to miss it and I and I and I kind of Express it and create the urgency that way. So people are like damn. Okay. Let me see what he's emailing me next You know, I mean, I want to keep them on their toes But but here's my point your email this sequence This is where you're going to nurture that list This is where you stay top of mind So I have a whole freaking call that we can do just on this alone bro. Like like Yeah, I have a whole call right here But what you're going to be doing right here is is every other day an email is going to go out to them Right. Given them a little bit about what was in that pdf So whatever that pdf is bro, let's call it 10 pages Okay, I I just gave you a free download. It's 10 pages on this this this net My emails are going to be broken up in 10 emails Each email I'm going to break down each page or I'm going to break down each topic or I'm going to break down each chapter Of what they downloaded. So I'm going to keep educating them on what the topic was all about and and so And I'm not going to write a long email. It's just a few sentences Hey, just wanted to follow up. This is david. Hey, I know you downloaded my free buyer guy, you know a few days ago Hey, do you remember on page three when I was talking about renovating your kitchen? Here's what I meant by it And then there'll be a simple email, but here's the magic In each email, there's a call to action The call to action is hey, Dave and don't forget to click the look click the link below I've taken straight to my calendar where you can schedule your best time to talk. Can't we just talk to you? So in each email, I'm going for the appointment in each email The call to action is get you to click the link to go to my calendar Yeah This brochure how how many pages this 16 pages? I would take those 16 pages bro, and I'll break it down to eight emails eight automated emails And I would touch on every single part of this book and have those eight go on every other day So for the next 16 days, they're going to hear from me Yep, and in each email again I'm emailing you to stay top of mind I'm emailing you to build a relationship trust and the likeability You're gonna get you're gonna get my email, but most importantly i'm emailing you to get appointments Like I need you on the phone So so so you're gonna get my email number nine email number 10 And I'm gonna bring value and all I'm doing is talking about what the heck you downloaded. I'm talking about taxes I'm talking about illness. I'm talking about lifestyle and email number nine Yeah, I'm just referring back to the guy right but but at the same time I'm saying hey And by the way man, I'd love to give you all of my tips and tricks I got so much more than just 16 pages for you Click the link below of taking straight to my calendar where you can schedule your best time. I cannot wait to talk I love it. I love it Love it, man That that's that bro. Like that is that And again, it starts with content. It starts with the and keeping it simple like over here on my youtube channel I'm dropping a video every day. Like I'm not telling you to do that I I know for a fact most can't even do that. I'm telling you drop on a week You can do that like one a week one a week and we run it as a tab To get leads to this to this brochure. That's it, man. That's it the hefty social media We need to put all of our time energy into running apps. That's it. Yeah No doubt. Okay. Okay. I know you got to go Ron. I apologize. Thank you for so much Ron that's E. That's Ron. That's my buddy Ron right here. Hey, Ron Nice to meet you buddy. Um So schedule another call any time You are booked uh all day tomorrow Is that Friday 2 p.m. Open schedule that or can you do can you? Yeah, yeah schedule that. We'll chat. We'll chat Friday Okay, sounds great. Thank you so much. All right. E. God bless you. Bye. I'll talk to you soon. Later, man. Bye. Bye