 Aw, what's up everybody once again, it's Brand Man Sean and this video right here is brought to you by brandmannetwork.com because I signed myself. Now, this clip right here that I'm about to show you is me having a conversation with a rapper named Oran Major. Now, Oran is dope. I really love the way he's been navigating the industry and even this snippet is really about how he kind of finessed getting on a playlist but I wouldn't even use finesse. He just has a good way of going about networking and building relationships and that's extremely important because when you look at where he is now to the fact that he had an income of $20,000 from playlist streaming alone, it shows that you can move and make things happen in this way. It's the network. When I got on Spotify and I started looking around and started seeing the playlists I had realized that a lot of the playlists were just regular people, regular people that I can contact maybe through Facebook. So I started seeing the playlists that had decent numbers and they were getting decent traction and linking, matching them up with their Facebook profiles, a lot of picture. And he's just having to be one of them that responded. And I have followed up with him a couple of times and he responded a couple of times and also I didn't jump in his inbox like, yo, check out my music. It was like, yo, I really like your playlist, dude. And then I think maybe the last time I was like, yo, is there any way I could submit music to this playlist? And he finally hit me back like, yeah, my bad man, I get a lot of messages, yo, I checked you out, you're dope. And all that. You know what I mean? Like without me really pressuring him, he wouldn't check out my music just for me contacting me that way. That's dope. Man, I'm glad you shared that approach because I'm sure you've done the same with people randomly because I'm sure people have hit you up before. And I know I definitely have looked up a lot of people who have not asked me to listen to their music. I just, I see them talking or I see them in some comment section, I'm like, let me check this person out. This is interesting. And, you know, you either like it or you don't. But that approach is definitely like not going hard all the time. Like sometimes you just got to get people to know you, you don't have to necessarily ask for something. Yeah, 80% of the time it's like you want it to be like that. I just, I have artists on the label now and somebody I was with earlier showed me that both of the artists who have music dropping just sent them links. I didn't say anything prior to just sent them links. So I had hit them both up and it was like, yo, you got to stop doing that. That's the quickest way to get people to not listen to your stuff. Right. If you're going to jump into somebody inbox, have a conversation with them because people don't really care about your product as much as they care about you, you know what I mean? So if you get to know somebody and they have a relationship with you, then they're going to want to go listen to your project or at least they're going to want to share it and tell somebody else that, yo, you should check this and do it out. It's the mat work. All right. I know artists have heard something similar to this before in terms of don't just spam people. Don't just spam people, but I want to really explain and just emphasize how much this actually works. Now you can see the full interview of this on bramannetwork.com, but just from this snippet alone, it's enough to see the way Orn moves is something that's a little bit organic. It's very organic in the way he goes about things and not putting pressure on people, but making himself be known first. And why that's so relevant is at the end of the day, people are going to check you out if they want to check you out once they have time and they see you like enough and they see that you're carrying yourself a certain way. I can't tell you how many times where I'll just go ahead and say, you know, let me check this person. Now I happen to have like a few seconds and then I might go down a funnel and say, yo, this person is dope. And now I saw one, I check out the next one, then I check out the next one. And that's just as a fan since I was a kid. You know what I mean? You'll see something enough and then eventually you'll check it out, right? So if you can get yourself known and then people's face enough, they'll probably check out your music one way or another. But even bigger than that, I want to emphasize the fact that this is so relevant. Not only did it allow him to navigate, but he believes in this method so much that he tells his own artist not to do this. Like, yo, you got to chill out. Sending those links is going to ruin your relationship. It's going to ruin your brand. So understand that there's very little benefit to just spamming people with links. Like for real, it's very little benefit. But if you can make yourself known constantly, starting those conversations, asking for advice consistently or updates or just saying, what's up? How you doing? So I added this song to this playlist, yo man, that's dope to the point where they just know you and have some kind of familiarity with you when that time comes and then you still ask in a nice way. You know what I mean? But when that time comes, then they'll be more likely to pull the trigger. I can't guarantee, but they'll be more likely and yes, it's more work. And yes, it doesn't seem like it's as beneficial on the front end, but that's how it goes. That's what separates a lot of folks. But I'm going to get off my soapbox on that one. Once again, you can see this full interview at brandmainnetwork.com because I sign myself if you like this video, go ahead and like button if you like it, mind's well-sharing. If you're not subscribed, you know what to do. Hit that subscribe.