 Hey everybody, welcome to JSA TV and JSA podcast. I'm Jamie Scott Okitaia And this is the newsroom for data center and telecom professionals and we are here live at ITW 2022 it's their 15th year anniversary an exciting year to be here be back together and Meeting new friends. I will tell you I'm excited to introduce you guys to Narendra Sen He is the founder and CEO of Rack Bank so Narendra welcome to JSA TV. Thank you so much. I'm very excited I heard about JSA and it's my first time on JSA TV. I'm excited about it Oh, we are so excited to have you and you have such a great story to tell so let's just get to it Let's let's table set if you will tell us a little bit about Rack Bank so Rack Bank is a data center platform in India So our platform is H2 Space so we'll build H data center Centralize metro data center large data centers and in the space. That's a plan So whatever you need data center space will give H2 Space. That's about Rack Bank We already have one location live We are building in all tier one cities and we have plan to roll out our age centers edge sites as well and Your current one site is in indoor India Is that accurate and let's talk a little bit about India because it is such a key location on the minds of many here today at ITW it's such an emerging market. Tell us. What is your message for the wholesale? International community here, especially about India. It's a it's India time I must say that the population is the 1.3 billion out of that 650 million people are online and consuming a lot lot data daily after pandemic there's a huge surge in data demand and It's a home for It's a second largest market for Facebook Google all the social media sites all the cloud cloud companies and And we are excited to sell these global companies in India Yeah, and India Indian population like education is growing everybody get online after pandemic So and the average age of Indian like 30 30 year are 70% So 70% population population are young, you know Young and online and consuming internet daily. Yeah And you have such a unique story I just want to give you a minute eight years ago. You were the founder you founded Rackbank tell us a little bit about your story. Yeah like It was not a plan to start a data center I was selling hosting and domains in my school time and then started growing that business quickly got 4,000 customers and we used to outsource our services to US based data centers and one fine day I decided like let's start an indoor. Let's start data center. So I started my first, you know, location in indoor and I was not aware that it required a lot of money to invest, but I did it And and now we are expanding across India. So, yeah It's so amazing. It's like sitting with with founders and their can do attitude. It's so inspiring But it's like, you know what? I want to start a data center. Let's do it And here we are today on the floor of ITW talking about India the emerging market And what are the different types of markets in India that are really Attracted to Rackbank today who you're a client type. Yeah, so Dear one market like Mumbai Chennai Delhi and Bangalore These are the tier one market and Kolkata where the demand is there The internet audience is their businesses are there and they need huge, you know, data center connectivity And they are growing with the speed of 40% year on year. So these guys need data center there And we are also helping large customers Hyperscalers to get into the country Because now government is going to announce data protection law, which is critical for everyone That you have to have your data one copy in India So what it means for a US company's technology company is that yeah That you have to have partner in India because India is not that easy market to go and build You have to have a partner like us to help you out to Strategize your data center strategy. Yeah, it is so nice to know that we have a trusted person to hold our Hands to bring us through to the to the Indian marketplace for sure One thing that you know, we met last night when we were launching greener data and And we have so many common friends in Also, but Obviously yesterday launching greener data. We were talking sustainability Especially in our data centers. How are Indians adapting to sustainability? so Indians are open to adopt and Challenge the world so in data center side entire community we put together through infrastructure missions I'm heading the India chapter and and and we we decided to like go full on the sustainability and The best part is Indian Prime Minister pledge in Paris agreement after that more than a hundred and seventy eight gigawatt energy got converted into the clean energy and and because of that solar clean energy is commoditized in India and You don't need to pay premium to adopt clean energy in India. It's 30 percent cheaper than the grid price So whenever you want to know start your green data center journey India's the right place to start Okay, so can all Governments and countries just pay attention here. We said 30 percent cheaper to go greener So huge huge kudos and India we need to all learn from you And I love also that you are heading up. We are I Mason members you and I And the fact that you are heading up our Indian chapter is amazing So our viewers are gonna want to learn more. Where can they go? about infrastructure missions India strategy like we we decided to put together the community and Creating a policy which is relevant and More sustainable Not losing business, you know adopting sustainability So we are setting a benchmark for the entire industry not only data center But other industry to adopt clean energy and with a partner with infrastructure missions We got you know new initiatives like you can get to know the carbon footprint image emissions carbon emissions and all other things Those learning is required in emerging market because education is must and through JSA I would like to invite everyone all the data center operator based in India to join infrastructure mission climate Accord which Reg Ben has already joined and Yeah We are so so thrilled and excited that I Mason's climate accord guys We actually have it posted on greener data net, but absolutely Get get part of it. You just have to sign up. It's it's really two seconds I signed JSA up and I signed up personally And and you know, let's let's do this together guys. Let's commit to one another Let's get greener in our data now. Yes So you don't it it takes a second to make a decision that your data center is going to be clean energy Driven from day one if you are started building thinking about getting it into India or anywhere any part of the world Start with day one clean energy. Yeah Absolutely, it is such an honor to have you here. Can you tell our viewers where they can go to find out more about Rack Bank? Yeah, they can visit www.fragbank.com It's a old term You can visit our website Rack Bank and you get more information about our plans. I love it RackBank.com Check that out and thank you so much Narendra Thank you so much and thank you viewers for tuning in to JSA TV and JSA podcast. Thank green and happy networking