 The conversation to me It's just this wonderful opportunity for us to work on things with great meaning and great depth It gets people with expertise out into public debate who might not otherwise. It's informative It's authoritative. There are so few Specialist journalists out there who really know their subject area and when you read the conversation You know everything was written by a leading expert in their field and we're just really Dedicated to making sure that that information that people get is worth their time and that they actually hold on to it