How To Get More Customers For My Cleaning Business





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Published on Nov 15, 2013

How To Get More Customers For My Cleaning Business

Cleaning your own home and cleaning professionally are two totally different things. Even though you clean your home constantly, learning how to clean professionally takes a lot of time and effort----when a client pays for your services, they expect to come home and find their home spotless, tidy beyond reproach and smelling pleasant. However, for some people, it's actually easier and more enjoyable to clean other people's houses because there is no personal investment, just pride in a job well done.

If you're mulling over the possibility of starting your own house cleaning business, you'll need to be fit, prepared for some dirty work and willing to market your services through friends, family and other people in order to slowly build up your client base. It may take a while to build a solid group of clients but with the right attitude, a good reputation and word-of-mouth referrals, you'll eventually build a solid cleaning business.

Invest in a website. The internet is now the main medium of communication and it's where many prospective clients will turn first to find you. Having a website shows clients that you're serious about your business and it allows them research your business in their own time. Being busy, it's the easiest place for clients to check out your credentials, promises, service offerings, etc.----indeed, many workers will use work time to find your site, likely the largest source of clients needing your services. Many website deals are very affordable. If you use a web designer and hosting package, this will help to make your company appear more professional. The more information you can include, the better, including testimonials as you get them. In addition to your website, advertise on Craigslist, and if you can, Angie's List. Free advertising is as good as the paid! Start a Facebook business page and a Google+ one too. You can do all sorts of fun things to encourage clients to visit your site, participate in competitions and quizzes and leave testimonials if you put in a little effort.

Develop your brand for marketing your services. Before you start advertising, decide what image you want to portray on your advertising material. For branding purposes (recognition), be consistent in all marketing materials that you plan to use. If you have a logo, use it on all your advertising materials. It is best to have a website developed before you start advertising. Stick with the same logo and colors on both your printed advertising, and on your website.

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