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Published on Jul 24, 2009
Slightly unsettling anti-smoking PIF from the NHS. It presents smoking as being some kind of vicious snake, which will slowly strangle us to death over time. I do enjoy the analogy - it's one of those few "artsy" PIFs that actually works. Check out the one with the baby - that's just brutal.
Although, the delivery makes it sort of look like it's the non-smoker's fault that they're dying of passive smoking. It's not exactly like we can control it. What are we supposed to do? Run away from the smoke like Mark Wahlberg runs away from the wind in The Happening?