 Alright, so part of the mental story during the time here is that I became a yoga teacher since I graduated from college, so just for fun, if everyone wants to move up, and we're going to put it in a circle just because it'll mess you all up and you're just trying to shake it up. Just come on and pull this chair. They're so convenient. They have wheels. Yeah, just like circle up in the middle. I can stand up and you can talk, but we're just going to get a little circle. Cool, so I'm Blakely Schmidt. This is my visual resume. This is what I'm calling it. These are all companies or brands or organizations that I've worked for or had some clients. So we'll go over that in a minute, but like I mentioned, I became a yoga teacher. And I just really love that Kumbaya environment, so we're just going to be in a circle. So I had zero ideas about how many people were coming. So this is a full group, and I want to say thank you for inviting me because there's nothing more that I like than people listening to me talking. So I want to just ask a little bit about all of you before I launch in. So because one of the things I learned in college in public speaking classes was how many students are your audience? And besides knowing that you're all in college most definitely likely, RWU students or friends with someone who might go to RWU. Say RWU or RWU. RWU. RWU. Or Roger. Or Roger. I like Roger. He's much easier. So how many seniors? How many seniors leave your hands up if you have a job lined up for after graduation? So how many juniors? How many sophomores? How many freshmen? So okay, I'm a senior plus 11. Oh gosh. Yeah, and so all right, is there anything that anybody wanted to necessarily learn about today per se? Or is there anything that's interested? Interest. Interest. And like how to get a job. That's really good information. Okay, all right. So I'll do my little introduction and walk you through this logo resume. And then we can go back to like what you might want to hear more about. Because I did graduate from college at this point, 10 years ago. And I went to the University of Rhode Island. You don't have to write all this down. You can if you want to, but sometimes it's like it wouldn't be too much to go taking. And this is all on my LinkedIn page and if you link in with me, then it's all right there. So don't bother. So I left University of Rhode Island. Actually during the time I was at URI, I did AmeriCorps, which is like the Peace Corps in the United States. I did a residential program where I spent 10 months living and working with the same 10 people. It was the best of times. It was the worst of times. But it was one of the most amazing experiences I had in my life. So I guess backing up, I did grew up in between Massachusetts and Jamestown, Rhode Island after some brief time in Virginia and Iceland because my father was in the Navy. So basically I'm from here and now back here. So I went to URI, did AmeriCorps, and my AmeriCorps years were spent in the South. So South Carolina, Florida, Kentucky, Mississippi, completely and totally different than New England. How many people are from New England? Basically, so who's not from... I'm from Michigan. Okay, so that's a significantly further away. Yes. Who's ever lived outside of New England? Raise your hands. Where? Florida. Okay. It's like this north-south, it's like a northern state. That was my question. It's not like certain parts. Well, I'm in Michigan. Yeah, and then abroad as well. Well, it counts for not living in New England. Cool. So, yeah. That's awesome. So URI graduated. My big dream, as I mentioned to the couple before everyone came in, all I wanted to do was graduate as quickly as possible. I was a communications major and the leadership minor with a concentration in public relations. Nobody ever asked me that once in any interview I've ever had for your interaction. My first job, I really... I started wanting to be an event planner. That's why when I was in high school, I was like, how does this work? And then I decided when I was in college that I really felt like corporate social responsibility or sustainability. Now it's like greening. You all probably know what I mean if I say that. Whereas when I was in school, nobody knew what I was talking about. So that really gave me this like new decision of what I wanted to do when I grew up. I'm like, oh, I want to work with companies that don't use sweatshop labor and migrants making better sweaters. I want to work with companies who employ people who are old enough to work with them. This is a 30 level overview with a slight bit of sarcasm in there. But that really happened. So that's why it led me to what I call Plan A, which was the body shop. I had never worked in retail. How many have worked in retail? So like selling clothes at a store. It's like the best experience you're ever going to have. Or a restaurant. Has anyone worked, like food service or retail? Has anyone not worked in one of those? Have you babysat? Yeah. Okay. We're learned more about you, Ms. Ms. Ms. So anyway, all of a sudden I became the manager of a retail store in Washington DC for the body shop. I went to the body shop because the mission of the body shop is using products from responsible places. The woman who started the company, Anita Roddick, was one of the people who really transformed the way business is thought of. She wrote one of her books, Business as Unusual. So doing business differently than it had been done before. So that was why I went. I was like, oh, the body shop is such a fantastic company. The other good example that I always go back to has been in Jerry's, a company that does a lot of social good. And I was like, well, I probably would do better off selling makeup than ice cream. So I'm going to go with the makeup. So went to body shop, quickly realized that retail store management was not going to get me to becoming a corporate social responsibility person. So plan A went horribly wrong. But I was there for about a year and I was in Washington DC at that point. So I said, all right, I need to return back to my studies and my real life. And that's what brought me to Hager Sharp. Hager Sharp is an agency, a PR agency in Washington DC that does mostly health and education and public safety related things. So when I was there, I worked with the National Institutes of Health, which is under the Department of Health and Human Services, so government, major federal government stuff. Then I left there after two years, went to the Cadmus Group where it was an environmental consulting firm. Now, this was all kind of like, this was my path because my eventual goal is, and so is, was still is, to be working with companies who are doing good. So that's like the goal I had in mind. And this is this crazy path I go because nobody's going to give you a job doing exactly what you want to do when you graduate from college because you don't know what you're doing. Unless you're a pilot or something like that, which means they do. So I went to Cadmus Group. Cadmus was another big environmental consulting firm. But I was like, yes, I'm getting a little bit closer to like environment companies stuff. Excellent. I worked with the Energy Star program. Does anyone recognize that 100% Siam logo? So there I did, I was the brand manager. So I worked with the brand manager of EPI to manage the feel, the look of the brand, the image of the brand and the public identity in the public side. And the Energy Star program is actually run by the United States Environmental Protection Agency. Did anyone know that? Great show of hands, if anyone actually knew that. Did you know, who knew about Energy Star? Raise your hand high. Or did we need to do yoga to start? We couldn't have done that. Okay, so did anyone know about Energy Star and know that it was the EPI's program? No, that's just like an interesting thing because nobody else did. So I get still curious and excited about it. So I spent a lot of time doing grant management, but also there I measured media impressions. So Energy Star, to give you an idea, they had, I worked on, I mean, there's probably 300 people that work on the Energy Star program, like full-on kind of thing. So when you have that many people working on a brand, everybody gets special stuff. So when I was there, I measured impressions on the internet and web. And I measured a lot of things and I reported on a lot of things. And I also did intellectual property. Who knows what intellectual property means? Raise your hand. Ish. Ish? We'll go back to that. We'll go back to that. So I worked with intellectual property. We'll sidebar back to that. And also at Energy Star, I worked with major companies. So now at Energy Star, this is one of my favorite little places where I was because I had, so I worked for a private company. Okay, so Cadmus is a private company owned by, it's actually an employee owned company. So, but my client was the federal government. So when you work at an agency for a client, you have to do everything like how the client wants to do it. So I didn't actually, I was not a government employee, but I had to act like one. And everything I did for the client had to be approved for the federal government. And as you can imagine, the federal government is way less sexy than working for Prada or some other super fancy brand like Smith. And I know a lot of people work for Smith, which is by Rosa Loga on your computer. So he didn't even know. So, so, so I worked for a private company, but then my client was the government. And then I worked with big companies like Samsung and Best Buy because basically my job at Cadmus and with Energy Star was to help those big companies, Samsung and Best Buy, write and incorporate Energy Star messages into their like print collateral. And so basically I would sit there at my office and think of things to say like that Energy Star wanted to say. And I would help people at Best Buy and people at Samsung incorporate those Energy Star things into the messages they wanted to communicate to the public. Does that make sense? This is like super, yeah, this is super rudimentary language because that's basically what happened. But then I also had to work with associations like the Consumer Electronics Association, which actually now is the, it goes by a different name. So when I worked with them, it was a Consumer Electronics Association. And that is, are people familiar with associations? Like even sort of kinda, what have I been talking about, no maybe? Yeah, I had no idea when I was in college. So there's probably an association for every type of industry. So if you are a trucker, there's a trucker association. And if you are a chimneysweep, like there's an association where all of the chimneysweeps in the whole country join, and then all of those chimneysweeps come to this meeting at their association and they say, okay, we all compete against each other or maybe we don't if we're in different areas. But what is good for all of the chimneysweeps in the country? And they would say, you know, what would be good for a chimneysweep? You know, to have more fires in the fireplace, I would say, right? So then you have this association who's like, okay, our mission is to make sure people at their houses have lots of fires in their fireplaces, because that's going to give our people business, right? So that's my example for an association. There's a group of companies from an industry that come together for doing things that are going to pattern the industry. So typically, those are the things that hire lobbyists. This is like my DC education. This PSI was still in Washington, D.C. the whole time. So Washington, D.C., and then you hire the lobbyists. And the lobbyists are the ones, do you guys know what lobbyists do? Yes? Good. If you don't know, they're the people who go talk to the Congress people and people in government to get the government to do what the private companies want them to. An interesting system. So that's where the lobbyists come from, is the association. So I would sit at this private company, and my client was a government, and I was working for these private companies and helping these private companies, but then I had all of the association interests like just chattering backwards. And it was this very, very interesting spot to be in, to learn about everybody's different agendas. So that is, that was madness. And then, like I said, intellectual property. Now, after that, I went to Cone. Now, who came to the 12 o'clock talk? One person? Just one? Two? Three? So I can't remember her name, but she worked at Cone Communications. Cone Communications, she worked for branding. So she worked in the brand management department, so very, very traditional public relations brand work with different companies, like I think she's like in Pillsbury. So Cone Communications is a public relations firm, it's based in Boston, they have a New York office, some other places. And that's where I went because I left DC and came back to New England and was there at Cone. And my job at Cone was working with big major companies on their corporate responsibility, corporate social responsibility initiatives. Now mind you, that was like seven years after I graduated, maybe? No, eight years. So I finally got to like the place where I thought was like the creme de la creme of like my career, eight years after I graduated college. Now that's just an example of sometimes it takes a long time. So I was like, oh great, awesome. One of the problems with the agency world is that when they lose big contracts, they fire people because they don't have work for you. So I was at Cone for a little while and it was great. And then they didn't get some contracts renewed. So I had been one of the first people in, so that then I was one of the first people out. So I was like, hey mom and dad, what's up? I'm going to live at home and become a yoga teacher. How's that sound to you? They were like great, we love you. Conveniently, so yeah, so I like left Boston, came home to Jamestown, moved back in with my parents, came a yoga teacher, and it was a good grade. Then I decided, okay, I'm going to stay on my island, because I had been in D.C., I've been in Boston, like where do I want to live? I know where I want to be with my family, like someday maybe I want to have my own family where do I want to be? So I was like, okay, I want to be here. So that brought me to High Regency in Newport. And so High Regency in Newport, which is Zenia, I informed her when we were walking over, by the way I left high it, like a week and a half ago. Yeah, I know. I know who he was. So then I went to High It. So High It was awesome because I had been in an agency the whole time. So when you're at an agency, you have, so when I was at Cullum and I had like four different clients, when I was at Cadmus and Hater Sharp, I had anywhere between two or three, Cadmus and Hater Sharp are very different agencies in that they have contracts that are very, very large. So for instance, the contract I worked on was multimillion dollars a year. So they had 20 people, the company, Cadmus, had 20 people working full-time on the Energy Star contract. That's not like a typical PR agency where if you go in as an account executive, you might have five or six different clients in all different industries. So, and five or six different clients and then as a function what that means is who knows how an agency works? Or if I said like billing your time, do you know what that means? Okay, I want to make, okay, billing your time for that, what does that mean? You're like, okay, you're going to be at the office for 10 hours a day and then you're going to log into the computer. I spent one hour working on Coca-Cola. I spent one hour working on Ford. I spent four hours working on Cracker Jacks and then the rest of my day was spent working on Samsung. So you have to write down every single hour of your day and what you were doing and sometimes you're billing to the 15-minute increment. So you basically have to be like, okay, what was I spending 15 minutes on? You're constantly doing this and that's how the agency knows what's charged the client. Because they're like, oh, well, our people spent 35 hours working for you. You pay us $100 an hour and so you owe us $3,500. So after doing that for so many years, you're like billable hours, blah, blah, blah. Then you get to client side and you're like, wow, I'm the marketing manager. I'm my own boss. I get to tell those people the agency is what to do. It was remarkable. It was remarkable. It was like a breath of fresh air in my job. You're like, whoa, this is what it's like to just be the boss of people. Because if you work in an agency, you're never going to be the boss because you're only ever going to, you're always going to have to report to clients. So even if you're the CEO of the agency, you're still at the will and back and call of what your clients want you to do. Whereas if you're the CEO of Samsung, you're like the president of everything and you get to call the shots because you're deciding how to make money and hopefully your product is selling and et cetera, et cetera, et cetera. So then I was at Hyatt and my responsibility was at Hyatt for the past year and I was in charge of all social media, the entire website, all of the print materials that the collateral that you'd see hanging like you go to a hotel and you see like the admin elevator or you see some sign in the restaurant or the menus in the restaurant. All of the advertisements that I went in local newspapers, all of the partnerships. So sometimes who's familiar with sponsorship marketing? So instead of old school marketing or advertising is I'm going to go to the newspaper and pay the newspaper money and they're going to put an advertisement in the newspaper for me. Sponsorship marketing, which PS is a really big business. What's the name of Boston Garden? What's the name of the big stadium in Foxborough? Gillette. Gillette, do you think that they are doing that for free or do you think that Gillette is paying tons of money to have their name Gillette? Who thinks that they're getting paid a lot of money to have the Gillette? They are. So that's like sponsorship marketing. So sometimes when I was at Hyatt, what I would do was say, okay, we're going to sponsor so we're going to give the Newport Polo. We're going to give them free hotel rooms in exchange for including our name and logo for, you know, in all of their print materials. So they'll say hi as a sponsor because they're getting something they need. And that, you know, it's like a barter system or a trade. So in that sense, they're putting our logo in for free stuff. But sometimes it's also it's either free stuff and money or just money depends on like the type of industry and trade. So that was my little hospitality world. And I just left there because really at this point my future goals while I still am all about corporate responsibility and sustainability. My dream career is to run for public office, teach college classes and yoga. So in order to teach college I have to get at least a master's degree. And you notice I never went to school. So I left high it because I didn't really like it very much for being honest here. This is a circle of honesty and trust. I didn't I love what I did, but it just wasn't like it was like bad juju was a bad buy. It was like not an awesome place to be. It was for a lot of reasons. But for me personally, I was just like like working in a hotel. Actually, the very interesting place. So right now, I can't like run for office tomorrow or teach college classes. So yeah, I'm going to do some stuff independently because people will actually pay you to do marketing for them like independently. They'll be like, oh, we have this small business, but we don't know what we're doing. Can you help us? And you're like, sure, here's my hourly rate. And I can help you do whatever you want. So I'm doing that until I go back to school. And so that's my life story in half an hour. Sorry guys. Now, so that's why I think if I haven't heard anything like the path we leave. I feel like mine has been particularly nutty. Tronics, health and beauty, now it's hospitality. And then I have my yoga stuff in there. And I have medical stuff because I was in National Institute of Health and Public Health Communications. I don't, I mean, I haven't ever done automotive stuff. I'm like trying to, I've done a lot of different industries. So having said that, is there anything else besides intellectual property that anybody else wants to hear more about or like are really curious? Yes? I don't know if you're a future pilot for school. You don't have to be a pilot. Biology actually. Oh my god. Not exactly a pilot. Okay. We'll get. That's a great question because I only have a bunch of it. But sure, definitely. Maybe more than your tears in high spirits. More detail. More detail. Okay. Yeah. Okay. Oh, product flow. So product flow is the yoga teacher training. That I did. There's a woman named Shiva Rae and she has trademarked a particular style of vinyasa yoga. Which, it's interesting how now people are turning yoga into, you know, just like 4,000 year old practice into a business and she's trademarked it. It's interesting, but they didn't. That's the teacher training I did. Any other, like, questions? No? No way. Has any questions? No? No? Okay. All right. Okay. Tell me your first name again. Sherri Lynn. Sherri Lynn. You're like your girl after my part. I'm like Sherri Lynn. Like. The last time I did, I did talk, so all that to say there's nothing I love more than talking about yoga. No, I just, I really love teaching. I was leaving the gym like a week or so ago. Actually, it was the week I decided I was piecing out from pie. And I was like, all I want to do is learn and teach. It's all I want to do. I don't want to do any of this marketing stuff. To be honest, I don't actually, I'm not passionate about marketing. I mean, I like it. It's really interesting. But I'm not like, oh, it's my passion. I'm just passionate about other things. So, okay. So agency versus in-house. The biggest, I mean, so there's a lot of different kinds of agencies. And obviously there's almost as many different types of agencies as there are different types of companies. So at Cone Communications, they work with, like, Snuggle, their brand. They work with Barber, that brand. They work with three Mountain Coffee Roasters and Johnson & Johnson and CVS. And they also work with a multitude of nonprofits. So Cone is a pretty multifaceted, relatively speaking. They still have their focus, but they are a very traditional big company needs website, social media, print, event sponsorship. So Cone does a lot of all of that. I say traditional, but for me, traditional has changed a lot in the past 20 years. Because at this point, a traditional marketing campaign includes social media and website and that kind of thing. So agency work, the cool thing about agencies is you get to have, if you're at a place like Cone, so when I was at Cone, I had three major clients. One was in the technology field and then one was CVS, doesn't really matter. One was CVS, one was EMC. EMC is a huge data storage company that's actually getting purchased by Dell, which I found very interesting. It's the biggest transaction ever in the, like, $23 billion. Very huge, very interesting to me. So there was like computer stuff and then there was CVS and then there was Johnson & Johnson. And so CVS & Johnson & Johnson are kind of the same-ish, but not really, because Johnson & Johnson products get sold at CVS. But then I had data storage, so that is kind of completely and fully different. There are some, but then Haydn Sharp, for instance, Haydn Sharp works with a lot of government agencies. And based on where you want to live, you're going to get different stuff. So in Washington D.C., there's a lot of government stuff happening. In New York, there's a lot more entertainment. There's a lot more musicians. There's a lot, I mean, there's a lot more of everything. But there's far fewer government contracts in New York than there are entertainment, for instance. And the same would be, you know, LA versus Boulder, Colorado versus Boston versus Miami. So the agency you go to, if you're interested in work, how many people are interested in working in the agency? How many people do not share maybe? So, I mean, so that agencies, and typically in-house PR people, or big companies, like to see people who have been in an agency. However, you can also start, like, on the communications team at Don't Get Donuts, and just learn all of that. The reason why I've been able to do public health, and technology, and consumer electronics, and hospitality, like hotels and travel, is because everything is the same. It's all a car. It's just what kind of car is it? Is it a hotel? Like, are you selling hotels, or are you selling, you know, musicians? Now, like, musicians and entertainment, that's obviously, if your product is a person, then that's going to be a little bit different. So, but if your product is a bagel, then you're still using the same channels. Like, there's not, like, a different Facebook for bagels versus a car, you know? Like, everybody wants to be on a Today Show. There's only one Today Show, or Good Morning America. There's only one NBC News. There's only one New York Times. There's only one People Magazine. So, it doesn't matter what you're selling, because then, I would imagine, this is the kind of stuff I remember in school, and this is how it relates to the real world. Like, Target Market, Demographics, that's all the stuff that, okay, well, if I'm selling Viagra, alright, just because my favorite thing to do is watch television with my boyfriend, like, sports, and then watch, like, Dancing with the Stars, or, I don't really watch that much TV, so my television is very limited to, like, sports and Dancing with the Stars, and there's a Bachelor. Like, they don't really do Viagra commercials during The Bachelor. Who watches, like, Dude with A? Would that be, like, a good idea? Like, how many, like, impotent, elton older guys are watching The Bachelor? Probably not very many. Right? Right? Yes? No? Only if they're forced to, or just are really crazy, whatever, you know? So, that's how you get to, um, so that's how you get to, you know, it doesn't really matter what you're doing. It's like, okay, well, I need to sell this bagel, like, who wants to buy bagels? Well, not anybody who's gluten-free, so I'm not gonna, like, or not anybody this, so I'm probably not gonna, you know, advertise my bagels in a magazine that's all about, you know, a gluten-free existence, right? Where am I trying, like, how am I trying to talk to people? Because that's what, I mean, that's what marketing, that's what public relations is. I mean, public relations of marketing are the best friends. Like, PR, you could kind of say PR is a part of a broader marketing scheme, because one of the things that you have to have as part of your marketing plan is eventually having some newspaper talk about you, or talk about your bagels, or whatever. Because that is, you know, so one of the companies that I'm starting to work with is a small tech company based in Rhode Island, and it's kind of like, okay, so this company has just hired some new employees. This company has a really interesting owner. The owner of the company is a retired professional basketball player, and he's Danish, and so when I'm talking to him, I'm kind of like, dude, you have such, like, an interesting story. Like, that alone is like a really cool thing to talk about. Like, you're Danish, you went to the University of Rhode Island, you played pro basketball, and now you want a computer company that's like doing really well. Like, that's an interesting story, right? Like, wouldn't someone want to know, like, what do you do? How did you get from, like, playing basketball to, like, computers? So that's what, when you go out and when you're there, you have to sit around and be like, all right, what's interesting? Like, what's the story? What's the angle? Like, PR and journalism? So, like, there's, like, the journalism piece. Like, journalists really try to find, like, the interesting story angle. Did anyone see the movie Spotlight? If you haven't seen it, you should, because it is, if you're interested in PR and kind of journalistic reporting, it's a really interesting movie. A, because the story is interesting, terrible but interesting. It happened when I was alive. I was like, oh yeah, that's like that whole church thing. Like, oh, I learned a lot. But there's also a really interesting scene when one of the journalists is talking to someone and I think one of the journalists is talking to the attorney. So I won't give it away. But basically they said, so one of the journalists is talking to an attorney that was involved. I'm not going to give it away. And they said, we either have a story about, like, a really shady attorney or we have a story about the Catholic church. So it's like, it's the same stuff. They had the same, like, they were finding the same thing, but it's what spin do you want to put on it? Like, how do you want to frame it? What's going to be interesting? Because ultimately, I mean, that is obviously not marketing product that's talking about a huge thing that happened. But it's the same thing with marketing product. It's like, what can we, what do we talk about? Because in public relations, that's all your, you're like, alright, well, like, what can we talk about? What's interesting? What did the Kardashians do this week? Nothing? Well, we're still going to talk about it, you know? So, is that helpful? Basically I came because I wanted to be helpful. So, and I'm not going back to work this afternoon. And it's 2.44. So, so are there any questions? Otherwise, the one big thing that I want to tell you guys about is intellectual property, because it's such a key element of it. Yeah? Yeah? Questions? Questions. Is having gone, you know, until any different angles, do you feel like being in college, do you need to be, you know, really gradually, like, exactly where you want to end up? Yeah. Okay. No. No. It's not at all. Okay, like, try to think about where you're at, like, hopefully someone does it. Yeah. Obviously, internships are helpful for that. Definitely. Definitely internships are helpful. I mean, if internships are definitely helpful. If you're a junior, if you're a senior, don't worry, because you'll figure it out. And first, like, actually, you can still get an internship immediately after you graduate, but you might actually want to pay some money. But if you're a student, I mean, one of the benefits of being a student is I would encourage you to do informational interviews. So I feel like people would be surprised at how willing anybody is to talk to a student. Now, maybe some people don't. And obviously, I'm biased, because as I already said to you, there's nothing more than I'm like than talking about myself and having other people listen. I don't have to even think about it. Interesting. I just have an ability to talk about it. So, so many people, you're like, hey, I'm a student. I, like, love what you do. Do you think I could meet up with you or send you some questions or talk to you about, like, what you do, what you love, what you don't love? The ability you have as a student, like, using that, I'm a student. Angle is excellent. And the other thing, you know, that's a really great, it's a really great opportunity. And that's why, I mean, like, LinkedIn, someone is the person who already invited me to join in 10 years. Maybe. I don't think, I don't know who it was. So a fun fact about someone from Rogers, Rogers, Rogers. I don't know who it was. So someone from Rogers. This is why I'm having that moment. You know when stars would go on stage and they, like, forget what city they're at and they have to, like, remember what city, what city, welcome Boston or welcome Pittsburgh. I just had that, like, terror. I'm like, pfft. So I all of a sudden just related to rock stars. So, so yeah, someone asked me to LinkedIn which when I saw my name, they're like, oh, hey, there she is. I'm pretty sure it's the same. But they didn't, I just, like, as a student of R. Blue. R. Blue is what my best friends went here, used to call it when I would come here during college. That was so true. Roger Williams. So, but this lovely student just sent you the generic, like, I want to connect with you. Now I haven't decided what I'm going to do yet. Because that to me, I'm kind of like, at least you like, hey, saw your name on a flyer. I'd love to connect with you. And I'm like, hey, awesome. Way to go, like, put a personal message. Because people do get really busy and then when you start working, you're like, you are super busy and then you want to have a life and, you know, so a lot of people are willing to, but definitely, like, put forth that effort. Like, that putting forth the effort instead of, you know, running in at the last minute. Or just being like, oh yeah, connect with you. Put in, like, technology's awesome and LinkedIn is great. I would encourage everyone to, like, talk to people like crazy. And you're like, oh, I want to, like, know people. It's great. But introduce yourself. That's one of my personal ideas. Because if they don't say, like, hey, I know you can tell them so. Do you want to LinkedIn? I'm kind of like, I don't know. That's me. I'm creative. Okay, so intellectual property. One of my, so intellectual property is, it's actually good. Oh look, there I go. I gave you guys some definitions more. Intellectual property. It's the rights to intangible assets, such as musical, literary, discoveries and inventions and words, phrases, symbols and designs. Examples. It's a copyright trademark patent. Industrial design rights and trade secrets. This is why visual aids are great, because I would have stumbled through some of the dominant definitions. That's the definition of it. So it's a logo. One of my favorite, how much is a logo worth, story is about Ford. So everyone knows Ford, who hasn't heard of Ford. Big, huge motor company. So in 2006, Ford was about to go bankrupt. And so they needed a line of credit. So they were like, we have nothing, like what are we going to do to get, like what are we going to give some bank as collateral so we can borrow against it. Because basically the company was like, valued at nothing because they were losing money and they needed access to money to get the business going again. So what did they do? They put up the logo for an amount of money. Does anyone want to guess how much money? In order to establish a line of credit, they gave the rights to the logo to an investor, I think from China. Does someone want to guess how much money? Just shadow it out. Two million? Lower. But closer. $23.5 billion. $23.5 billion. A good guess is $50 billion, right? If you're like, that's crazy. So literally all of the rights to the logo, like that little blue oblong thing that said Ford, $23 billion. So that's why, so someone asked me like, what am I going to do when I grow up? Maybe my going back to school will, it depends. I geek out completely about intellectual property. I think it's so crazy that someone's idea can be worth $23 billion, like a logo. Crazy and awesome because that's how much brands are worth. One of my favorite brand examples was, they're not like really trendy anymore, but a little bit. The gold, like for women, like chunky gold watches. And then like, do you guys remember that trend? Maybe sort of, yes. Yeah, there we go. Precisely. Okay, so look at the watch. No, okay. So from across the room, what brand is it? See, this is perfect. This is perfect. I didn't have had a better example. So fun fact, so what watch, what watch, I don't want to hurt your ego now. Okay. Do you feel confident? We can have like a separate session about ego, if I insult you. Okay, good. Which one do you think is more expensive? Michael Cores or Fossil? Fossil. How many people say Michael Cores? How many people say Fossil? Okay, so the answer is Michael Cores is more money. How much more money does the Michael Cores watch cost versus the Fossil watch? Re-sale. Re-sale value. Yeah, okay. So literally only because, so I bought like one year, one of my aunties always gives me like two grand. She gave me something and then I returned it because I really, I did. I like, I went to the whole ego. I was like, oh, I just want that chunky, kind of hideous, like kind of love it. Michael Cores watch, so I did. And I paid, I think $270 for this watch. And then I got to work. I was like, I got a watch. Like, thanks. Michael Cores. Does it make me seem more fancy because I have this Michael Cores watch? Like, don't you think higher of me? Like, because you do. Like, you associate brands. Like, we have Mickey Mouse here. We have, well, there's another great brand. Blackhawks. And then so like Mickey Mouse, like we're so much money. And so it's kind of like, or it was great because so you have the same product. And literally the Michael Cores and the fossil watches are literally the same. They probably were manufactured in the same mint, like in the same place in China. But then one gets a Michael Cores logo and brand. And the other one gets a fossil. And then the fossil brand gets $140 price point. And the Michael Cores watch is a $270 price point. Now, I learned this through many different ways. But the first example is one of my very best friends worked for a jewelry design company in Providence. And Crimson Rose. Crimson with a Z. Crimson Rose. I think the Rose met with a Z, too. Super cool company. But this company, they were all designed in the same place. They were all manufactured in the same place. But the products coming out went to three different price points. One, like Bloomingdale. So like high-end retail. Two, JC Penney retail. So like, almost like Tarded JC Penney. Kind of like big box. But not. I mean, JC Penney might be a little bit lower. Or like a Macy's. Cause like Macy's and Bloomingdale's are on different levels. And then the other went to Walmart. So literally the same thing that was being designed in the same place, being manufactured in the same factory came back to the United States and was being sold in three different stores for three different price points with three different brands on it. So that's like the power of intellectual property. And that's why logos are worth so much money. And that's why what I did at Energy Star was I made sure that the logos weren't being used improperly. Because one thing that I did when I was in college was about brand guidelines. It's a very interesting type. Regency has 270 pages. 270 pages about how to use the high-regency brand. 270 pages. Just about how to use the brand. So because I know some of you might have passed and we're approaching the time. So that is intellectual property. That's my information. I've decided I should start using my middle name. Why doesn't anyone use a middle name? That's my name. That's my email address. That's my LinkedIn. If you want to link in with me I'd be happy to introduce you guys to anybody that you want to know. LinkedIn is a terrific resource to find people at companies that you might want to know. You can use it as a student. It is the professional Facebook. Don't use it like Facebook though. But if you want to be in touch with me if you have any questions I don't have to rush out because anybody wants to stay and ask me more questions. Thanks for writing me. I hope it was helpful. It wasn't helpful. If it wasn't helpful? April's full! So definitely a job. If you need a job, an internship. I do know a lot of people in the area. I know a lot of people in New York and maybe if you travel get out of town and you grew up in New England go away. Go away. I'm not no. Go away. You can always come back. Thanks everybody. You're welcome.