 How to be successful with email marketing. That's what you want, right? Now if you've heard that a lot of people are making a lot of money on email marketing and you'd like to do that, too You have come to the right place because in this video I'm going to show you all the steps to successfully use email marketing and we're starting right now Hey, I'm JR Fisher. Welcome to my channel. If you're brand new you got to do something before we get going Here's what you got to do. You kind of go down there and click that subscribe button It'll only take you a second just click down there click it and once you've done that There's gonna be a bell next to it like this. You've got to smash that bell You got to smash that bell and turn on all notifications that way. You're gonna be part of the Fisher family You'll be the VIP people who get notified as I do all these videos So you'll know before anybody else that's pretty cool, right on top of that as a favor to you for watching this video I'm gonna give you a free e-commerce course worth $97 just right off the bat $97 for free. You can't beat that all you gotta do is watch to the end I'll tell you where the link is and you can grab that course now. Let's get going So, do you know how to run a successful email campaign? Hmm kind of tough I'll tell you this there's a lot of competition because on a daily basis. There's 269 billion emails that go off is yours gonna get open is it gonna get looked at is it gonna get clicked on? It will if you follow this process Now by the end of this video, you're gonna know how to do it You're gonna know how to get more engagement more clicks more opens and you're gonna be more successful So let's get going. What is an email marketing campaign? Well, basically they are emails that you send out to people or businesses and it gets them to do things It gets them to opt in it gets them to click it gets them to buy your products It gets them to do all kinds of things but basically it's giving them to do an action Now I've heard for years that email is dead the most dead Okay, and yet I make money every day off emails. Matter of fact 90 of all adults say they use email every single day And 74 of teenagers say they use email every day So it's not dead it may not be as strong as it used to maybe you don't get as many opens as you used to But it's still a lot of your income if you do it right Now before you run a successful email campaign You've got to get prepared and I want to talk about those steps that you need to prepare yourself So that you can hit the ground running and you're going to be successful with your email campaigns Number one you need to build a list I mean you can't email if you don't have emails to email to So it's super important and and here's the truth 80 to 90 percent of the people that come to your website Will not buy the first time they're not going to buy So if they're not going to buy we want to get them to opt in because visitors who came to the website Those are the people that we can build our list on they're already interested in us They're already interested in whatever products and services we have So we want to put them on our list and to do that we have to have a way for them to opt in So that they can get on our list Now there's several ways to do this you can have a pop-up that's 10 steps to lose seven pounds in the next 14 days But make it specific. Okay. Now you can have that while they're scrolling You can have that while they're reading or you can put it in there as an exit pop So as soon as they're getting ready to leave the site you have a pop-up and you're offering something of value Don't put a pop-up that says join our newsletter. Nobody wants to join your newsletter Or don't have one that says get on our list. Nobody wants to be on your list What they want is something of value So you have to offer something of value if they give up that name and email Number two know your goals all good marketing starts with a goal. You have to decide up front What are you trying to achieve once you do that? Then you can start your email campaign Okay, some typical goals that you may have obviously would be welcoming these new Customers to your site to your family to your process to your services So you're going to have an email campaign that's going to be set up just to welcome people when they opt in The next one would be boosting engagement and that could be done in several ways It could be done through downloads. It could be done through webinars or training that you're doing So that's going to also make those people like your company and like you a little bit better because they're getting some Quality at it now at the end of that training of those webinars You can also sell your products the next thing you may want to be doing for an email campaign would be to nurture Existing subscribers. What do I mean by that? Well, we're going to give them some content some things of value Along the way without selling. Okay, we don't want to sell every single email campaign So that they feel like they're getting value out of being on your list The next type of campaign you want to have is Re-engagement because what's going to happen after a while is there's going to be a certain percentage of the people That are on your list that are going to quit engaging. They quit opening They quit doing things So we want to send a re-engagement type of email campaign that gets them to open our emails again Maybe we're going to do a giveaway. Maybe we're going to give them some free training something to get them re-engaged And the next type of email campaign that we're going to do is Segmentation. Okay. So in my particular business, we have different types of things like I do training So I teach people how to make money online, but I also train people on how to do facebook ads I'll train people on youtube. So maybe I want to separate, you know, the youtube people from the facebook people So I can send them more targeted type products Training to those type of people number three understand email types not all emails are created equally You have different types of emails for different types of goals We're going to use all these emails in different ways. Okay And one of the ways that we're all familiar with is promotional emails, right where you're trying to sell them something The next type may be a relation type Email where you're just trying to send them a weekly newsletter and you're giving them good information And maybe you'll have some offers on the bottom of that But basically you're just kind of getting those people engaged on a weekly basis with your business Okay, so let's look at some of these different types ones. We're going to have the subscriber Sign up confirmation. So when somebody does subscribe to your Channel to your website to whatever it is that you have this confirmation The next one you're going to have is you're welcome. You're going to welcome them to the family Let them know all the benefits. Tell them what to expect You know, say, hey, I'm going to send you some content a few days a week and then every now and then I may try to offer you some special deal. Let them know that so they don't get surprised if they know this up front They'll be less likely to unsubscribe from your list. So you want to let them know that The next one would be order or product confirmations. Okay, if they order something from you, they buy something from you They're going to expect an email with all the details, you know, where's my receipt? What did I pay? You know, when am I going to get this thing? You know, am I going to get a tracking number? Make sure you have those emails set up also in the last one I would say any type of acknowledgement to changes of subscriber information So if you have any policy changes any terms and condition changes, make sure you let them know about it So they're not surprised now that you know the types of emails It's important now that we move on to the next step. The next step is number four Know your audience now. This is going to be a little bit more difficult in the very beginning Because you're beginning and you don't know your audience But as you compile more and more people and you get their feedback and you see what they're buying What they're clicking on you'll get to know this better and better And your targeting will get better now in the meantime You can use google analytics and you can you know, check out the people there and you know See what their interest are and all that you can also use facebook insights That will give you ages and demographics and likes and other pages They're interested in so there's a lot of data already out there that you have access to number five is use technology Wisely now i've been doing this since 2009 So i've seen a lot of softwares come and go and i've been through a lot of softwares The number one best software that i would recommend is kartra And if you want to check out kartra, i'll put a link in the description below You can go there. You don't put in a credit card or anything You can watch a video and it will actually tell you everything about it You don't have to buy anything but if you do decide that kartra is for you And i would highly recommend it because you can build all these campaigns and sales pages and Memberships and all all kinds of crazy things you can do with it If you use my link down there you can actually get a trial for only one dollar So i mean you can't beat that for one buck and you can actually get in there try it out and you know Send the emails and build all these things and do all this stuff So check that out below if you don't have an email provider even if you do I would check out kartra is so much better than anything that's out there number six create great opt-ins And what do i mean by that? I mean a page or a pop-up that makes people want to opt in It's got to be enticing and you know if you have other providers out there You're going to have to buy a separate software for opt-in pages and a separate one out there for pop-ups But if you get kartra, that's all built in there. So you're opt-in pages your pop-ups all that stuff You can build right inside kartra. That's why i recommend it to you And you're going to you're going to want to experiment with this because they all work differently You know, it's not like you pick one thing and it works. It doesn't work that way on online marketing So in kartra if you wanted to use like a welcome gate type box where as soon as they got their box Popped up you could do that you could have it delayed if you wanted You could have it in a scroll You know once they scroll past a certain percentage that pop-up is going to come up This is all built into kartra. You can also have the light box type pop-ups there that kind of just hover over You can have exit and ten pop-ups and all this can be done in kartra And this is all included in kartra. So you don't have to buy all these extra programs to do that I know if you've got let's say a WordPress site or something like that You've got to go get all that stuff and get these extensions and you know get all this stuff to put in there To make this work. You don't have to do that with kartra. That's why i recommend it because it'll save you a lot of money Number seven is plan emails and follow-ups Don't just guess this stuff because here's the cool thing about email Sequences and marketing you can set this up so that it automatically fires at a certain time So you could go into kartra you could say one day after this person signs up Send them this welcome email and then two days after that send them this content email And then three days after that send them this offer and you could continue that out I know with our food company. We have six months of emails They get every single day that is pre-planned so that when somebody opts in they start at the very beginning And it takes them through each stage So this is what you want to do is you want to plan out these sequences So that they're making you money and they're doing what you want and building your list while you're sleeping or while you're doing something else That's the whole purpose behind these automations. There's a project planning software You can get called a sauna and what they do is they have a sequence of emails that go out So the first one is they welcome you to the software as soon as you sign up Which would make sense and then they may send you another email that says, hey, what do you want to get done this week? What do you want to work on this week? And then they may send another one that says, hey, what do you want to do today? You know, what is what's your daily task that you want to get accomplished? And then they may have a deadline one, you know, you've set this deadline, you know And they send an email say okay, here's your deadline on this particular task So they've got all that planned out They know what you're going to use the software for and the emails match up To that process because they've done this over and over again and they know people's goals Now here's the big question that everybody asks is how many emails do I send and the answer is I don't know I know that if you send too few It's going to hurt you. Okay, and I know a lot of people say well I don't want to send too many emails jr because if I do they're going to unsubscribe And that is true to a point if you send them 10 emails a day, they're going to unsubscribe That's going to happen Generally, we will send an email a day unless we're running a promotion And then if there's a promotion and it ends in 72 hours We may send, you know, two emails that day, you know, one day before it ends and then three emails the day it does end So, you know, we increase this number of emails, but it's because, you know, it's hey, you got six hours left You got four hours left. You got two hours left We're doing it for a reason so that, you know, they can grab this great deal that we're offering But I can tell you this in the beginning. I didn't email my list and I didn't make any money You know, if you don't email them and you don't ask them to buy your stuff, they're not going to buy So the other thing is, you know, if you build this big email list and you never email anybody What's the point of you even having a list? There's no point So somebody told me that one day and they said, well, if you've got this list, you don't email them Why are you collecting names? I'm like, well, yeah, that's kind of dumb, isn't it? So you got to make sure if you're collecting these names and emails, you got to email them You will get unsubscribed. It's going to happen. It's going to happen no matter what, okay? That will happen But you'll also sell more products if you email them on a regular basis And what I mean by that is also don't email them for two weeks solid And then for two months, they don't hear from you You know, I know a guy who has a jewelry business that does that and it's like, you know, he never emails me And then all of a sudden he'll email me a bunch of stuff to buy. There's never any content He sends a coupon code, you know to buy anything on his site and it just doesn't even make sense It's just it doesn't work. So, you know, if you're sending out these emails, make sure you don't overwhelm them But make sure you do email them Number eight craft a good subject line Subject line so important. Why what's the job of a subject line people think? Well, it's to tell them the subject. No, it's not to tell them the subject It's to get them to open the email if you tell them everything that is in the email in the subject line Guess what they don't need to read your email if you say 20 off on all, you know Fake diamond bracelets today and they don't want a fake diamond bracelet and they think 20 percent's too low of a discount Then guess what they're not going to open your email. Don't do it. Okay. So a subject line could be I can't believe that my warehouse has eight of these left grab yours today Okay, I got to click on that. I got to know. What do you only have eight left of and grab minded? What is it? Okay, so that's going to make them open the email understand the subject line serves one purpose To get them to open the email. All right. So what could you do to these? Subject lines to make them work better. Well, the first thing you can do is personalize them If you're using cartridge you can actually put a little code in there And it will pull that person's name and put it in the subject line, which is pretty cool I also like to put emojis little emojis at the beginning or the end of your subject line Will make your subject stand out over and above everybody else's so that will help increase that Also, I would say avoid any spam trigger words There's a lot of spam trigger words out there like, you know, maybe make money online Or, you know, marijuana or, you know, whatever it is or, you know, little blue pills or whatever they want to call it All these things are spam trigger words and you don't want to have them in your headlines Number nine, it's time to write the copy now. How do you write the copy? Well, it's got to be something that's going to keep them involved Now I always like to start all my emails with hay and then their first name With cartridge you can insert their first name in there and it'll insert everybody's first name That is on your list, which is pretty cool But then I maybe like to tell them a story and I want to have some type of hook in the beginning It may be something like I need to share with you how I lost 75 pounds in four months doing these two things And yet I still ate what I wanted and I didn't have to exercise. Well, you know, that's kind of interesting Now I wouldn't suggest you using that headline because that's not a good way to lose weight However, that is a good beginning for an email that has that hook there that makes them want to continue to read Other things you can put in there is a personal story. I do that a lot on my weekly emails What I'm doing my training is I'll put a personal story in there and how I achieve something how I Earn a set amount of money and I'll be very specific You know how I earn 141,286 dollars and 42 cents using this one technique in my emails And people say well, yeah, I want to learn that. Okay, so be very specific about it Tell those stories the other thing you can do is give some type of value to the people who actually read your email You know when they read the email if they click here, they can get this free download They get this free pdf whatever it is and they're going to be able to look out for your emails because they know There's value in those emails now, of course You don't have to do all of those things in every single email you do However, inserting some of them in there will gain you clicks. It'll gain you sales The last thing you want to do is put your cta in there your cta can be at the top middle and bottom Cta is called to action. What do you want them to do? Why you send them this email? If it's to sign up for a webinar, you know, you can put it the very top here You know attend my webinar right here because some people don't scroll A lot of people will only put the cta or call to action at the very bottom And if somebody doesn't ever scroll they never see it So if they just scan your email make sure they have two or three different spots They can click on and go do what you want them to do buy your product or attend your webinar Whatever it is number 10 design emails that are easy to read so many people mess this up You know keep in mind that if you have a small type or a small print in an email Some people can read it fine. It's not a problem But there is a portion of the population that can't so make the font bigger make it a 20 point font At least a 20 point font or maybe even 18 that would be fine By doing this it's going to be easier for those people to read that can't necessarily read a very fine print And you're not going to offend people that can read the fine print by having a little bit bigger print So you don't you don't hurt that group of people But by having that fine print you do hurt the group that can't read that finer print The next thing i'll tell you is only put two to three sentences in each paragraph I see a lot of emails and everything's all bunched up and it's just words Solid words and I look at it like I don't want to read that this is too much to read You can also break it up with bullet points The bullet points are great You can also highlight different words that you want them to read and focus on go through your email and do that Just make certain words bold that you think are important Now most good emails don't have a whole lot of images You know, I see these department stores and jewelry stores and they'll send me emails There's images all over the place. I'm like, holy crap. There's all these images I can't even look at all these things and the other bad thing about having all these images is that It will get caught by spam filters too if you have too many pictures in there Now I don't I'm not saying don't put a picture in there Usually I'll put one picture in there in an email and I'll have it in the center and if you do put a picture Make it clickable. Everybody thinks stuff is clickable now takes So if you're not making your image as clickable to go to where you want You're missing a big segment of the population right there. Make sure you do that Number 11 is test and track. What do I mean by that? You've got to try different things Don't assume that you're gonna do one email is this going to do great You're going to constantly have to track what's going on and you're going to constantly have to test other things So what would you test? Well, you could test the headline of the email You could test the offer in the email You could test the length of the email. You could test, you know, what you're saying in the email You can change the entire text in there And with kartra you can actually split your audience in half or in thirds And each segment that goes out will get a different email different headline different image And you can see which one works better and it'll automatically do that for you Once again, the link to kartra is down there in the description You can go there watch a video see what it does if you like it You can, you know, get a trial for one dollar I highly recommend it because it'll automate a lot of this stuff for you And you don't have to think about it and the next thing you want to do is in Kartra you actually have analytics in there and based on the emails you can look at it You can see how many people unsubscribed how many people clicked, you know How many people did some type of action you want to monitor all of those analytics And the last thing is keep your list clean. What do I mean by clean? You only want people on your list that want to be on your list Now, how do you know if somebody wants to be on your list? Well, if they haven't opened an email in four months, they probably don't want to be on your list So you're going to need to send some type of re-engagement to those people Let them know that you're going to pull them off the list You know, if they don't engage with you, you know, but offer them some type of download or something You know to stay on your list But if you don't do that, then you're going to end up with a list that's not real good And if you have a bad list and google sees that, you know, a lot of the emails you send out never get open They're going to start putting you in the spam folder. You don't want that to happen Now the cool thing with Cartra, the email provider I use is after a certain period of time They just start blocking those emails and you don't have to worry about you got to go in and clean them out Of course, but you know if they start noticing that, you know, after several months somebody's not opening emails They're going to put them into that block category and then that way it keeps your list clean for you Okay, you got it now, right? You know how to do Email campaigns, right? There's all kinds of them. There's a lot of stuff to learn there But that's going to get you started those are some of the highlights that really make the big difference Now as I promised I've got a 97 dollar course. I'm going to give you absolutely free All you have to do is look down in the description there. You'll see the course You click there no credit card needed no webinars to watch nothing You just go there and get yourself some free training. Hey, if you like this video Give me a thumbs up. Okay. Don't forget to subscribe. There's a subscribe button down there and don't forget to turn on Notifications there's a bell right next to the subscribe button You got to smash that bell and you got to turn on all notifications and guess what happens then you become part of the fisher family That's right. You're a vip. That's right. I'll notify you every single time I do a new video. Thanks for watching. I'll see you in the next video Hey, thanks for watching my video Don't forget to subscribe to my channel and click that little bell right here So you can be notified every time I do a new video Also, click on one of those videos there. Keep watching on my channel