 How do we communicate worth? Well, when people talked about ways that they were recognized, they always described these six things. Vocal praise was number one. I'm talking about that a boy, that a girl. I saw what you did, keep it up. You're doing awesome. What if you could systemize your recognition? That every Wednesday, you've put in your phone a reminder, I'm gonna take a moment and I'm gonna send out a text message to one person on my team and just let them know what I see when I look at them. Listen, Doug, I just want you to know what I see you be coming in the clinic. People talk about that. It's the number one thing that people ask for. It was also the number one thing that they talked about. The crazy thing about vocal praise is it cost you zero dollars. So who needs a thank you? Who needs a little bit of praise?