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Panel: Apples-to-Apples or Apples-to-Oranges? Managing the M

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Published on Jul 9, 2012

Panel: Apples-to-Apples or Apples-to-Oranges? Managing the Media Measurement DisconnectModerator: Ted McConnell, Executive VP, Advertising Research FoundationPanelists:- Joan Fitzgerald, VP Television and Cross-Media Solutions, comScore- John Matthews, President, Marketing Evolution @MktgEvolution- Chad Maxwell, SVP, Integrated Insights, Starcom MediaVest Group @starcom_usa- Jed Meyer, US Director of Research, Omnicom Group's Annalect- Mark Sneathen, VP Media & Advertising Anal

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