 Are you an every woman? Welcome back. So I'm here with Jacqueline. Jacqueline, you sent us an email. And in that email, you said that women over 40 are being ignored by the media. Why did you feel you had to send us that email? Why did you have to take the time to write it? Well, it's true because most fashion ads and media focuses on youth youth youth. So we kind of age out of glamour at 35. If we're being advertised too, it's about the appliances and the SUVs and the laundry detergent. But a lot of us, when we come of age, when I say you hit your 30s and your 40s and in your stride, this is when you want to really express yourself. OK. And then we're looking for representation. And we don't see it as often as I think we would like to. OK, so why did you have to send me the email? Because I know you watched the footage we did telling why we created the show. And when I read the email, I was like, oh, she gets it. But why did you take the time to write me the email? What were you going through? What were you thinking? Well, I mean, I personally freelance as a fashion model. And I'm not because I'm 45. I don't get to do fashion pictures unless I do them on my own, which I find absurd because I love clothes. And I love the artistry of clothes. And I love to express myself through clothes. And I'm like, how come I can't see someone who looks like me in the clothing app? OK, so you wrote the email. What were going through your mind? Because you told me, you said, I'm fabulous. Yeah. Well, we are fabulous. Look at you. Look at what you're wearing. This is amazing. We need representation. So for example, Dr. Ben Berry from Cambridge University did an entire study on this, 2,500 American and Canadian women. And he showed them fashion ads with different models in the same Diane von Furstenberg rack dress, which she's famous for. The famous wrap dress, which I love. Thank you. And so, but the models was the classic 19-year-old, very thin Caucasian model. And then he had an older model. And he had a class size model. He had an ethnic model. And he found that when the women looked at these ads and they're all the same with the beautiful hair and the beautiful makeup, the artistry is the same. When they looked at these ads, their desire to buy the garment went up 200% to 300%. If they saw a model that somehow represented them. And he said, the fashion industry, this is his conclusion. Fashion industry has it all wrong. He says, fashion industry thinks we want to be skinnier, younger versions of ourselves. So how do you feel when you see those ads? And you know what? I would rather see another woman that represent my age. Yeah. You tell me you're fabulous. But how do you feel? How does it make you feel when you see another woman that's 19 years old when you know really you're trying to advertise to a 40-year-old woman? Well, I mean, the 19-year-old is beautiful. I can acknowledge her for that. But when I see them put Nicole Kidman, who is much closer to my age, in the ad, I go, ooh, look. That's kind of what I would look like in those clothes. And does it make you want to go out? Yeah. Because you're being representative. So you feel like you're not being represented. No, it's not very, it's getting better. But it's not very common at this point. Right now, a celebrity who's older is starting to appear. And a supermodel who's older is starting to appear. As women, what can we do? Well, we can call for it. This research study called for it. The Dove ads, there was this massive consumer increase in Dove when they showed the real woman. And I think what's happening is the more that women voice and clamor for this, the more brands will take notice and go, maybe we shouldn't include them. Well, you know, as women, we control the pocket book. We do. We control what comes in and out the house, because we do the shopping, we make the list, and we actually go out and buy it. So kind of the responsibility of shiffing this can fall on the woman. She doesn't have to buy these products. So as, again, as a woman in her 40s, I don't feel like, oh, I'm going to buy that because I'm 19-year-old is wearing it. We can't relate to her, because that's your daughter's age. Exactly. And so I could see. And you've been there and done that. Right. So it's like, I can see, basically, women, especially above 40, they're looking at their granddaughter. Exactly. So you had an opportunity to talk to an advertising agency about, I'm over 40. I'm fabulous. I want to be representative. Representative, what would you say to them? You know, I would say it's real easy to make a young girl look amazing in a photograph, in a dress, because she has no curves. She has no figure. She has perfect skin. What about you? And I would say, you know, I feel like I'm beautiful. I'm mature and wise. And I now want to express myself through garments that I can afford to buy, which I could not afford to buy when I was 20. So the designers, now I can go buy them, but I can't see in the ads or on the runways, how would I look in that dress? Tom Ford, you know Tom Ford. I know who Tom Ford is. He did an entire runway show with women and actresses of all ages. And he had them sauntering out in the clothes. And that's the moment I fell in love with Tom Ford. Perfect. Because he was talking to me. OK, well, thank you very much for sharing your experience about being over 40 and fabulous. And don't go away. We'll be right back with more. Independent, no I'm ending. It's no surprise, hard-working, 24-7 man.